PickiPie

Founder

American University of Beirut

•	Leading a 3-credit course ‘FYP Accelerator’ ‘FEAA502’
•	The Final Year Project (FYP) Accelerator is the Entrepreneurship Track's flagship program that allows graduating 'Maroun Semaan Faculty of Engineering and Architecture (MSFEA)' students to take their Final Year Project beyond the MSFEA and university setting and think of it as a potential viable business.
•	Assisting students in transforming their technical innovative project into a viable business

Instructor

Self Employed

Venture building, innovation and go-to-market advisor.
Facilitating design sprints, customer discovery, validation, experimentation, and go-to-market workshops and 1on1 advisory engagements.

Strategic Advisor

Rainmaking

Entrepreneur in Residence

Seedstars

Youth Climate Innovation Labs and Academy MENA

Program Manager & Entrepreneur in Residence

Talal and Madiha Zein AUB Innovation Park

Entrepreneur In Residence

Antler

Berytech

•	Oversaw the 2 startups portfolios simultaneously, the Agrytech and Cleanergy accelerator programs
•	Supported and monitored startup progress through idea conceptualization, product development, deployment, and commercialization 
•	Defined alongside startup founders validated value proposition, core product features and product roadmap
•	Guided startups through their product prioritization decisions, defining vital metrics to track, and building-in customer feedback loops 
•	Sharpened startups’ go-to-market strategies and supporting their expansion plans regionally into MENA (Middle East and North Africa)

Accelerator Program Senior Coordinator

Skillful

Skillful is a skills-based mentorship program that teaches top talent the skills and industry
fundamentals used by strategy & operations teams at high-growth tech companies. I was coached by mentors who work at companies like Uber, Instacart and DoorDash on a team
BizOps Project.

- Intermediate-level use of SQL, Excel/Sheets and BI/data visualization tools including
Google BigQuery, Redash and Tableau
- Worked on a 5-week data analysis project alongside a team with coaching from my
mentor, culminating in presenting recommendations to senior stakeholders
- Built models for market performance utilizing time series analysis and other techniques
- In-depth understanding of tech business models including key metrics (e.g. SaaS or
marketplace metrics)
- Built a strong network of mentors and speakers in the tech industry


Skillful Cases: 
Product Operation: 2-week learning sprint on Product Operations in tech companies. Worked on a product prioritization, road-mapping, and product launch project while being mentored by a Global Product Ops manager at Uber.

Skillful Scholar

Saïd Business School, University of Oxford

Future Skincare Experience Design – Part of L’Oréal Case Competition
-	Designed alongside a team of 3 MBA students a new Skincare Experience that resonates with the future consumer for L’Oréal’s Active Cosmetics division
-	Conducted market analysis to better understand needs and behavior of future consumers
-	Identified market gaps in the existing product portfolio
-	Revamped customer journey based on best in class online and offline touch point interactions 

Waitrose UK Personalized Shopping & Nutrition Platform – Part of Artificial Intelligence & Advanced Analytics in Marketing, Advertising & Retail Course
-	Designed alongside a team of 3 MBA students a new personalized shopping platform for Waitrose UK based on personal medical conditions, nutritional needs, external medical research and ingredient data transparency
-	Examined and analyzed consumer behavior and retail shopping trends to arrive at a value adding platform to Waitrose and its shoppers

Digital and Social Media Strategy Design for a Niche Travel Company in Lebanon – Part of Digital and Social Media Strategy Course
-	Critically analyzed existing Paid, Owned, and Earned media assets of L’Hote Libanais, an online aggregator of Lebanese guesthouses
-	Aligned media assets’ content with overall company strategy focusing on brand awareness
-	Proposed key features to be added to and strategic digital partnerships to be formed

Amazon Fresh Scale Up Challenge – Part of Organization Behavior & Technology Operations Course
-	Delivered alongside a team of 5 MBA students a detailed operational and organizational strategy revamp to help Amazon Fresh with its scaling efforts
-	Identified the main problem to be last mile delivery trough critical process mapping and social listening methods
-	Designed a new supply chain network utilizing Lean Six Sigma techniques
-	Proposed a complete vertical integration road map with Whole Foods Market

MBA Candidate

•	Experience in strategy, business development, venture building, program, and team management

•	Hands-on training in tech business models, business operations, product operations and strategic partnerships

Passionate about business model innovation, design thinking and foresight 



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