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While we wear many hats, we need one thing to be passionate about in one's lifetime. We have created massive wealth inequality during the first three industrial revolutions and we continue to increase this chasm as we venture into the 4th. Could we democratize wealth by giving every human? Access to Education & Skills? Access to Opportunity & Jobs? Access to Identity & Finance? Could we do this at scale, without bias through the idea of a Platform Economy? When Satya Nadella and Mohamed Hassan had this conversation about the forgotten refugees at the WEF Davos 2019, it became apparent to me that this inequality is at its worst in these refugee camps. StepUp.One is our attempt to obliterate this inequality. The idea is to reskill 1 million refugees in 1 marketable skill and deploy them at scale to help global executives and businesses deliver outcomes through their social media. We do this through 4 ways. 1. We build your Brand as a thought leader on topics that matter to you (#DeepTech #FinTech #FoodTech) by posting both original contents as well as trusted content from top sources (@NYT @WSJ @Forbes) 2. We build your Personal Network amongst the people that matter to you (Clients, Investors, Partners) so that your content is not speaking to an empty audience 3. We build your Deal Pipeline (Sales, Recruiting, Fundraising) by interacting with your target stakeholders ( Clients, Candidates, Investors) using a structured, scientific, tailored approach 4. We help in hyper-scaling the 1x outcomes to 10x and then 100x So How is it possible for us to deliver these outcomes? What is our Magic bullet? It's simply "relentless execution of the below steps every single day", that's it. We all desperately need an Execution Engine. ๐ฆ How do We Deliver Branding & Thought Leadership? โพ Step 1 - Baseline the client's social media ๐ก๏ธ โพ Step 2 - Identify and Segment the core markets ๐ข โพ Step 3 - Connect & Expand your personal Network ๐ฆธ โพ Step 4 - Collect Top Keywords & Trusted Sources ๐ท๏ธย โพ Step 5 - Identify & Post Top Content from Trusted Sources โค๏ธ โพ Step 6 - Create & Post Original Content ๐ฌ โพ Step 7 - Report Engagement & Outcomes ๐ ๐ How do We Deliver Pipeline? โพ Step 1 - Understand client context and objective ๐งญ โพ Step 2ย - Re-frame the objective into a powerful story โ๐พ โพ Step 3 -ย Convert the story into a compelling videoย ๐๏ธ โพ Step 4 -ย Identify the target audience/buyersย ๐ฏ โพ Step 5 -ย Connecting with them using the video ๐ โพ Step 6 -ย Converse with a connected audienceย ๐ง โพ Step 7 -ย Close the sale / Formalise into meeting ๐ค
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