SOCAR Mobility Malaysia

- Developed data-driven marketing strategies to achieve target KPIs, leveraging historical company data.
Achieved 52% of yearly KPIs through experimental campaigns and beta features from media buying platforms.
- Enhanced campaign performance tracking and reporting for internal stakeholders.
- Leveraged various advertising platforms to optimise user acquisition and retention.
- Introduced new platforms and tools by engaging vendors and publishers.
- Managed end-to-end app analytics integration and reporting for user acquisition and engagement.
- Implemented customer onboarding communications through Clevertap for over 700k MAUs.
- Managed e-Commerce platforms, contributing 7% to total net revenue.
- Collaborated with PR agency for press releases, media appearances, and crisis management.
- Increased brand impressions by 11.5% through SEO optimisation within 3 months.
- Partnered with Affiliate Marketing Platforms to boost lead generation with a projected 10% growth.
- Grew Instagram and TikTok followers by over 10,000 through targeted social media strategies.
- Provided support for BAU creative revamps, aligning promotional creatives with business objectives.

Senior Marketing Associate (Performance Marketer)

TDCX

- Delivered hands-on account optimization and strategic consultation to Google Ads Large Customer  
- Sales clients, including advertisers, agencies, and partners.
- Analyzed campaign performance across diverse industry sectors such as banking & financial services, automotive, travel & hospitality, real estate, manufacturing, and media & entertainment, providing meaningful insights that led to increased revenue.
- Initiated and conducted educational training sessions and workshops on Google Marketing Solutions products, focusing on, Google Ads Billing procedures, Ads Policy and Compliance.
-Performance Optimization for various ad formats including Search, Display, Shopping, Video, and App campaigns
- Utilization of Google Analytics and Google Tag Manager to enhance campaign tracking and analysis.
- Provided training to seniors who joining Olympus team and newbie who joining core team, Train on Google Ads topics: Optimisation, troubleshooting disapprovals, campaign performance, billing, analytics issue

Senior Marketing Consultant (Google APAC)

- Provided hands-on account optimization and strategic consultation for Google Ads users, enhancing campaign performance and increasing revenue.
- Analyzed campaign data across diverse industry sectors, including banking, automotive, travel, hospitality, real estate, manufacturing, and media & entertainment, delivering actionable insights.
- Assisted in data analysis using Google Analytics and GA4, supporting informed decision-making and strategic adjustments.
- Aided in the setup of conversion tracking utilizing Google Tag Manager, ensuring accurate measurement of marketing effectiveness.
- Developed targeted audience cohorts using Google Analytics to optimize ad reach and relevance.
- Resolved Google Ads billing issues, ensuring smooth account operations.
- Addressed Ads disapprovals and assisted with campaign setup, maintaining compliance and ad performance.

Digital Marketing Specialist (Google APAC)

Adalytix

- Launched digital campaigns on Facebook and Google Ads
- Tracked and monitored daily campaign performance, improve team reporting dashboards to deliver clarity to all internal stakeholders.
- Lead weekly performance presentations with clients during weekly business reviews.

Performance Marketing Specialist

Mar-tech Enthusiast | Performance Marketer | Digital Marketing Specialist 

* Passionate about leveraging data-driven strategies to drive results and enhance user experiences. 

* Love diving deep into data research and analysis, turning insights into action.

* Known for my friendly demeanour and sense of humour, I believe in creating positive and engaging interactions.

* A deep thinker who loves exploring the intersection of psychology and marketing.

* Arsenal <3

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