NielsenIQ

Achieving commercial targets for CPG and Retail vertical’s consumer and shopper research for GCC markets. 
Leading the strategic direction, management, and development of key accounts. Engage clients with a clear narrative and overcome challenges through a deep understanding of the category and of the consumers. Maintain an authentic relationship with clients, established in trust and competence. 

Synthesize complex information into compelling stories and inspire distinctive creativity. Discovering business growth opportunities by integrating data from various sources.

Director, CPG & Retail Consumer Insights, GCC Countries

Responsibilities :
To achieve commercial targets for the Shopper Research in UAE, KSA, and other gulf countries.
Delivering shopper strategy & insights to clients. 
Achievements: 
Increasing awareness, familiarity and appetite for virtual shopper research solutions among clients.
Built a steady revenue stream from shopper studies like Shopper Decision Tree, Shopper’s Path to purchase, Syndicated Shopper Trends and Virtual Shopper.

Shopper Lead_ GCC Countries

Responsibilities:
Achieve commercial targets for CPG, Retail and Expanded Vertical's consumer and shopper research.

Achievements: 
Global Champion in NielsenIQ CI Olympiad for the highest business growth (100%) in 2021 which was 20% growth from the pre-COVID level (2019). Led the team to win key clients via strategic consumer segmentation projects ( on Jewelry, Salty Snacks, Juice and Dairy) and sensory analytics projects.

Director, CPG, Retail and Expanded Vertical

Nielsen

Responsibilities: 
Driving strong business recommendations by translating and visualizing complex data sets into simple and actionable conclusions.
Leading several of the company’s strategically important and ground-breaking accounts across the region like Nestlé, Imperial Tobacco, Philip Morris, PepsiCo, Kellogg’s, Ferrero, Henkel, BAT etc.
Led a 12-member team which made me a strong leader in handling large team.

Achievements: 
Simply Excellent Gold Award received in 2019 for exceeding the business target by winning a global Anti-Tobacco client ( USD 1 million plus) and developing business with mid-tier clients.

Associate Director

Responsibilities: 
Team lead for developing new business opportunities for the company in addition to growing the assigned portfolio by understanding business needs, proposing, and executing appropriate solutions. The assigned portfolio includes clients in the FMCG space. 
Trained and mentored associates on proprietary solutions, client handling, field work and data collection nuances pertaining to a wide cross-section of assignments and client engagements across diverse industry segments.
Achievements: 
Played the pivotal role to build the Nestlé account by winning and successful execution of  Segmentation study  on Chocolate consumer segmentation -' Chocopedia' (2012 & 2015), Consumer Segmentation for Milk Modifier, and multiple shopper studies on Milk powder, Cereal, Baby Cereal, Mixes and Bouillon etc. 
Strengthen relationship with Imperial Tobacco as a Junior Client Business Partner both for Retail Audit as well as Consumer Insights.
Strengthen relationship with Phillip Morris through Tobacco Analytics and on-site servicing.

Senior Manager

TNS Research International

Account lead for British American Tobacco and Nestlé. Trained the team on Tobacco Research.
Achievements: 
Cemented BAT’s position as one of the top 10 clients.

Business Director

SIRIUS

Started as Research Executive in SIRIUS (Associate of IMRB International) and promoted to Research Manager in 2009.As Research Manager I was responsible for all custom research covering U&A, Segmentation, Pricing Research, Brand Health Tracking, Product Test, Concept Test etc. for both local and multinational clients like- BBC WST, Grameen Phone(Telenor),Citycell(Singtel),Nokia, Samsung, Pepsi, Nestle,GSK Consumer Care,HSBC, Reckitt Benckiser,Sanofi-Aventis and BAT.

Research Manager

A market research leader with 20 years of experience in servicing CPG, Retail, and non-CPG clients from NielsenIQ and Kantar. Proven track record in achieving commercial goals and building high-performing teams.

Providing strategic and tactical cost-effective insights that are based on sifting through an array of data from multiple sources. Specialize in consumer segmentation, brand and portfolio strategy, shopper research, innovation, and CX. Also well-versed in retail audit and qualitative research. A hands-on researcher, love working with teams, data and SPSS.

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Mohammad Jahangir

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Mohammad Jahangir

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