Grok Stuff Solutions

Passion project in the making! Excited to soon unveil Grok Stuff Solutions, a transformative marketing platform, specializing in localized stock media. 

It’s a labor of love that's all about enhancing brand identity and fostering the success of talented artists.

Founder & CEO

Zaraye

- Orchestrated a comprehensive marketing strategy, driving successful product launches and market penetration.
- Exhibited strong leadership skills by providing guidance, mentorship, and innovative direction, resulting in the establishment of a compelling brand identity.
- Implemented effective sales strategies, inspiring and motivating teams to achieve higher performance and productivity.
- Pioneered impactful public relations (PR) initiatives and corporate social responsibility (CSR) campaigns, aligning them with overarching marketing objectives.

Head of Marketing

HBL Asset Management Limited

- Developed and executed brand and marketing strategies, solidifying the company's market presence.
- Led sales initiative campaigns and provided marketing collateral to enhance sales effectiveness.
- Managed and expanded the company's digital footprint, fostering partnerships with digital and creative agencies.
- Oversaw departmental and campaign budgets, as well as events and media campaigns.
- Spearheaded sustainability initiatives, driving the transition towards a digital presence and reducing the company's carbon footprint.

Head Of Marketing

Naveena Steel Mills (Pvt.) Ltd.

- Conceptualized and implemented an overarching marketing strategy, establishing a strong brand identity for the company.
- Formed and led the initial marketing team, collaborating with creative agencies to ensure effective execution.
- Worked closely with research agencies to develop accurate and impactful marketing plans.

Lucky Cement Limited

- Directed the development and deployment of brand and corporate communication strategies, reinforcing the company's market position.
- Managed departmental and campaign budgets, as well as events and media campaigns.
- Spearheaded the company's Advertising and PR portfolio, collaborating with creative and media agencies.
- Led the development of a compelling online presence and produced various published materials, including Annual & Quarterly Reports, Corporate Brochures, Sustainability Reports, and Newsletters.
- Implemented diverse CSR activities and established partnerships with welfare and donor organizations.

Head of Corporate Communications and Brand Management

UBL Fund Managers

- Developed and executed comprehensive marketing and communications strategies, enhancing brand visibility and market reach.
- Organized impactful CSR initiatives and forged partnerships with welfare and non-governmental organizations.
- Created corporate promotions and communications for mass market campaigns, collaborating closely with creative and media agencies.
- Led media engagement and generated compelling content for advertisements, press releases, and articles.

Marketing and Communications Manager

Kalium Group

- Devised and implemented social media strategies across all three Kalium Group companies, driving sales and fostering customer loyalty.
- Oversaw editorial calendars, social media voice, and campaigns to optimize marketing efforts.
- Implemented and monitored SEO & SEM strategies and online advertisements to enhance online visibility.

Digital & Social Media Officer

LMKR

- Spearheaded the design and implementation of LMKR's external and internal communication strategies.
- Developed marketing and communications collateral, including web content and publications.
- Raised the company's public profile by collaborating with media agencies.
- Led and monitored social media campaigns and devised effective digital strategies.
- Managed the company blog, website, and editorial calendar, coordinating with product managers across global offices.

PR & Communications Executive

Creative Chaos

- Led business development and client management for consumer product customers, ensuring optimal customer satisfaction by effectively translating client needs into technical specifications.

Associate Consultant

Xenith Public Relations (Pvt.) Ltd

- Cultivated relationships and conducted crisis response media training with multinational clients such as Etihad Airways, Intel Pakistan, Hewlett-Packard, Proctor & Gamble, and Viper Technology.
- Developed, implemented, and monitored communication strategies and PR plans aligned with the client's business and marketing objectives.
- Monitored the external business environment for trends and issues impacting clients' reputations, developing recommendations for appropriate media responses.

Account Executive - Public Relations

Dynamic Marketing Professional with Extensive Experience in Brand Strategy, Corporate Communications, and Digital Marketing

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