Mohammed F.'s Linkedin Analytics

I am a Google certified, result-oriented digital marketing professional having 8+ years of work experience in a digital marketing agency, paid campaign (Google Adwords), Facebook (Paid+ Engagement), Email Marketing. My working experience in diversified industries like; Real Estate, Hotel & Resorts, E-commerce, Entertainment, Cab, Bitcoin, have given me the skills to critically analyze and optimize their campaign to achieve desired results. Area of Expertise • Responsible for understanding client PPC goals. • Expertise in managing accounts on Google, Bing and Facebook across different geographies. • Creation of campaigns for search and display network. • Thorough keyword research and selection to expand campaigns through keyword addition. • Negative keyword selection & implementation into campaigns & ad groups. • Excellent in maintaining relevancy between keywords, ads and landing pages. • Creation of text ads, image ads, and optimization through A/B testing. • Bid management strategy at adgroup & keyword level. • Complete ownership of budget management. • Expertise in managing Shopping Campaigns. • Ongoing campaign optimization at all levels. • Ongoing performance reporting and optimization. • Excellent use of tools provided by Google Adwords. • Landing page design according to the product category. • International Market Experience (UK, USA, Middle East) • Email Marketing • Facebook paid campaign