ATID Consulting

Digital marketing

 Polyclinique el kelaa

Led the development and execution of the clinic’s marketing, CRM, and communication strategy to
enhance brand visibility and community engagement.

Key Achievements:
• Built and managed partnerships with schools, charities, and companies to deliver medical
check-ups and organize large-scale awareness events.
• Directed the clinic’s external communications, working closely with media, influencers, PR
agencies, and press outlets.
• Oversaw CRM strategy and leveraged campaign data to refine patient segmentation and
improve personalized messaging.
• Coordinated health-focused campaigns and supervised collaboration with creative and digital agencies.

Marketing Manager

Supported and advised early-stage Web3 projects across NFT and crypto ecosystems, combining
Community-building with digital marketing strategies to drive engagement and brand growth.

Key Contributions:
• Actively traded and contributed to NFT/crypto projects such as The Heart Project, KIBA, Meter
Governance, and Hehe Solana.
• Advised projects on social media strategy, content creation, influencer outreach, and brand
positioning.
• Organized and moderated AMAs supported cross-project collaborations and led community
interactions on Discord and Telegram.
• Shared PR strategies and growth recommendations to boost visibility, engage holders, and build long-term brand trust.
• Participated in community governance and provided marketing insights throughout token
launch phases.

Full Crypto /NFTs Trader and marketer                             

WAFFF Studios

Art & Clothing brand: 

Contributed to the launch and positioning of WAFFF Studios' limited-edition “Legends Art Frames”
series a tribute to cultural icons (The Queen, Chaplin, The Beatles…), successfully sold out in UK
stores within 3 weeks.

Key Responsibilities:
• Developed the product’s brand strategy, with a focus on storytelling and market differentiation
• Designed and executed the Instagram marketing campaign aligned with the brand’s bold visual
identity
• Led homepage and product launch updates to drive conversion and user engagement
• Supported outreach with UK concept stores and niche retailers to boost availability and
visibility
• Coordinated collaborations with influencers to generate online buzz and accelerate sellthrough

Strategic Marketing Specialist

Interface Communication

Marketing, Web & Advertising Agency:

Supported the planning and execution of integrated marketing campaigns for clients including
Chinguitel Mauritania and Bank Populaire of Mauritania (BPM).

Key Contributions:
• Assisted in the development of global and tactical marketing plans (print, web, social media)
• Created campaign content and media plans, including online ads, video, and social media
posts (Instagram and Facebook)
• Wrote and adapted advertising materials: branded content, and client
presentations
• Conducted market research to support messaging strategies and identify the most effective
promotional channels
• Contributed to campaign execution from concept to delivery, ensuring alignment with brand
tone and client goals

Marketing Team

KREED Nutrition Ltd

Sports nutrition brand : 

Contributed to digital strategy, SEO, and internal/external communications for a UK-based sports
nutrition brand.

Key Responsibilities:
• Analyzed crowdfunding platforms and supported strategic positioning of products across new
media channels
• Created and maintained promotional materials for print and digital campaigns
• Conducted SEO research and content optimization to support marketing objectives
• Investigated media opportunities (social media, events, online articles, advertorials)
• Developed and updated communication systems including intranet, newsletters, email
campaigns, and corporate announcements
• Assisted in campaign planning and cross-channel messaging strategy

Marketing Team Member

PROSUN (Cleaning & Gardening)

Managed B2B and B2C client relations, with a focus on retention, commercial adaptation, and followup campaigns.

Key Responsibilities:
• Handled personalized client outreach using Excel and Outlook to deliver targeted offers and
ensure timely follow-ups
• Strengthened customer loyalty through tailored commercial solutions and regular on-site visits
• Supported contract negotiations to align service agreements with client expectations and
operational capabilities
• Participated in sales planning and adapted offers based on customer segmentation and
feedback

 sales and marketing

COMPTOIR MÉTALLURGIQUE MAROCAIN

Assisted the sales team in daily business development and client servicing operations for both B2B and
B2C markets.
Key Responsibilities:
• Created marketing and commercial materials tailored to client needs and industry demands
• Supported business development efforts by preparing offers and sales presentations
• Helped manage client accounts and documentation while coordinating commercial operations
• Contributed to monthly sales goals by assisting with prospecting and customer follow-up

Sales Team

Groopdeal

Assisted in the planning, coordination, and execution of commercial and marketing activities in a fastpaced retail startup environment.

Key Contributions:
• Planned and implemented marketing campaigns across both online and offline channels
• Created communication tools, including social media content calendars, internal guidelines,
and performance reports
• Participated in CRM activities, supporting lead management and customer follow-up
• Contributed to overall coordination between departments to streamline execution and brand
consistency

Sales And Marketing Intern

Ford Motor Company

Contributed to internal documentation, market research, and the final Master's report focusing on the positioning evaluation of the Ford Kuga in the automobile market.

Key Contributions:
• Defined documentation guidelines and research specifications based on internal requirements
• Conducted business needs analysis and supported the development of reporting and alerting
tools
• Participated in research on brand positioning and evaluation strategy for the Ford Kuga project

Marketing Assistant

Driven by a passion for understanding consumer behaviour and building impactful brand strategies, I’ve
gained several years of marketing experience across Morocco and the UK, in sectors ranging from
healthcare and Web3 to retail and communications.
Currently in the final year of my Master’s in Digital Marketing & Customer Relationship Management at
IESEG School of Management (Lille), I’m now looking for a final-year internship where I can apply my
strengths in market analysis, digital strategy, and communication, and grow alongside a forward-thinking
marketing team.

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