Razib Marketing

Hotels and Resorts:
Marketing Consulting · Digital Marketing · Graphic Design · Email Marketing · OTA Management · GDS Marketing · Channel Distributions · IBE (Internet Booking Engine) ·Marketing Strategy · Website · Advertising · Social Media Marketing · CRM

Cogwheel Marketing

Cogwheel Marketing offers digital marketing solutions for hotels to multi-branded management companies.  Cogwheel Marketing knows the ins and outs of the major brands systems - Marriott/Starwood, Hilton and IHG - to develop complementary hotel-specific strategies.  Specialty in new hotel openings and conversions in addition to existing hotels. Services include:
-Content & Imagery
-Search Engine Optimization
-OTA Optimization
-Social Media (Organic & Paid)
-MetaSearch
-Display Campaigns
-Public Relations
-Collateral and Design

Director of Digital Marketing 

Faena Group

•	Establishing strategies designed to increase top-line revenue
•	Support revenue management strategies along with implementation
•	Hold annual budgeting strategy Meeting 
•	Create forecasts and conduct on-going competitor price/product analysis to ensure competitive positioning and product offerings at each hotel
•	Develop, implement, monitor and control rate strategies and develop action plans to counteract market changes in market segmentation, business mix (FIT, OTA Promotion, Travel Ads with Expedia.
•	3rd party marketing agency management
•	Business Displacement analysis
•	Channel distribution management for hotel inventory
•	Hotel Booking engine, PMS, and RMS configurations 
•	CRM –email marking management – data segmentation

Ecommerce Manager

Baywood Hotels

Revenue Manager

Working with brands such as Marriott, Hilton and IHG to build and execute brand focused eCommerce strategies.
- Analyzing and growing online contribution from brand.com websites to hotels
- Analyzing channel segmentation at hotels to increase RevPAR
- Focus and manage on online reputation strategies for all hotels
- Work with web development agencies to manage online media and future product development pertaining to Baywood's portfolio of hotels
- Provides eCommerce expertise and leverages best practices to secure strong ROI
- Conducts scheduled meetings with GMs and DOS to discuss eCommerce strategies
- Keyword research and implementation into title tags, H1s and content
-Create incremental revenue through various advertising platforms, including but not limited to Google Adwords PPC, OTA Travel Ads, Social Media Advertising and Email Marketing
Keeping Asset Managers and Ownership informed of marketing strategies
Local listings management (Google +, Yelp, etc)

eCommerce Manager

New build / renovation hotel take off: Building client/vendor relationship, negotiation, procurement, and logistics.

Business Development (Hotels)

Cendyn

Clients Include: The Breakers, The Sagamore Hotel, The Woodlands Resort, Boars Head, Brown Palace Hotel, Ocean Property Collection, Ladera Resorts, Sunset Jamaica Resorts, The Galt House Hotel, The Georgian Terrace, The JA Nugget, Hooters Hotel and Casino, Tropicana AC Casino, Golden Nugget AC, Golden Nugget LV, Golden Nugget Online Casino, La Posada Santa Fe, Peabody Orland, Peabody Memphis, Universal Hollywood Events, Atlantis Meeting, Mayfair Hotel & Spa, The Surrey.

•	Developed multichannel strategic marketing Plan (Display, Paid Search, Video, Mobile, and custom Placements, and TripAdvisor) for my clients. 
•	Developed and executed a multichannel online advertising campaign for The Breaker that achieved a +35% growth in YOY online revenue and generated a 21 to 1 ROAS in 2013
•	Utilized Facebook and Twitter Advertising and also Facebook Exchange Advertising platform to drive awareness and revenue for the many business outlets (Spa, Golf, Dining, Leisure, Weddings).   
•	Developed FBX campaign for my clients and had a 10:1 ROAS excluding any revenue generated through voice.

Effectively monitor the impact across all channels and increase/decrease specific budgets, shift the percentage of brand vs. generic keyword terms, focus on a specific channel based on success, and make real-time optimization adjustments to insure the highest ROI for your marketing budget.

Digital Strategist

Management experience in the online media space, including Real-Time Bidding (RTB).Hands on campaign trafficking and optimization experience for advertisers using Demand Side Platforms (DSPs). Experience managing campaigns on a variety of inventory sources including ad networks, Publishers, Emailers and RTB. Experience in managing digital campaigns on a different mediums like Display, Mobile, Video, and Email Marketing on various Ad Exchanges & Publishers. Familiarity with and ability to compile and analyze campaign data and metrics. Experience with A/B test strategies, multiple pricing models, targeting tactics, and ROI optimization strategies

Strategic Planning Associate

•	Conducting research and analyzing market data to identify trends/opportunities
•	Supporting the advertising team through primary and secondary research and analysis of data from a company's markets, target audience, opportunity audiences, competition, media mix, product mix, etc.
•	Making decisive recommendations based on findings
•	Communicate data and learnings through compelling reports and presentations

Digital Marketing Internship

My passion as the Founder and CEO of Razib Marketing is to bridge the gaps between revenue management and digital marketing, especially within independent hotels and resorts, in the ever-changing landscape. I started Razib Marketing after observing a significant disconnect between revenue management and eCommerce/marketing. With years of experience in both digital marketing and revenue management, I am equipped with a range of skills, including social media advertising, paid advertising, web analytics, SEO, OTA management/optimization, GDS ads, travel ads, 3rd party media buy, as well as certifications in revenue management from Hilton, Marriott, and SynXis.

My expertise in full 360 digital strategies and revenue management enables me to drive revenue growth in multi-channel production, spanning from luxury resorts to select-service hotels. By leveraging my extensive experience, I am committed to helping independent hotels and resorts improve their revenue management and digital marketing efforts, closing the gap between these two essential components of the hospitality industry.

I truly enjoyed catching up with cherished friends and fellow industry professionals at the HSMAI South Florida Chapter  annual Gala!!!

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