Stealth Mode Startup Company

Founder

CMO Council

India Board Member of APAC CMO Council, a body of regional leaders and brand decision-makers at Fortune 500 companies. It is dedicated to helping senior marketers in Asia gain access and contribute to a global peer network and authority leadership programs that truly reflect the diverse regional markets across this region. Marketers from brands like Amazon, Unilever, P&G, BMW, GE, Microsoft, Grab, PepsiCo, Citi, DBS, Twitter, Google among others gather to share insights into the business dynamics, disruptive marketing trends, cultural nuances, operational challenges and channel structures.

India Advisory Board Member

Equity Address

Equity Address is a fin-tech startup and vacation home experience company.  Leveraging the power of technology, Equity Address has created a transparent marketplace & ecosystem  that empowers people to purchase, own, and sell fractional interests in luxury homes through its vertically-integrated platform. Equity Address  mission is to make the dream of vacation home ownership & luxury assets an attainable reality for more people around the world.

“Magical things happen when users are transformed into owners. The introduction of ownership unlocks both strong returns and greater affinity for the Equity Address experience.

Equity Address is on a mission to enrich lives by making second home ownership possible and enjoyable for more people with great experiences and a great financial investment. We have modernized the generations-old practices of DIY co-ownership by creating a smart, tech-enabled way to buy and own a second home.

Responsible for casting the strategic vision for the brand, and what it stands for, as the company enters into global markets.
• Own the development of marketing campaigns to increase brand preference, drive traffic and revenue. 
• Commission and oversee research to identify customer needs, and use these findings to set goals and measure the business impact. 
• Manage a marketing budget and ensure marketing programs are ROI optimised.
• Set the strategy for for video, written content, and Integrations efforts.
• Manage a team with a wide range of experiences (i.e. Coordinator to Director level)

Co-founder & Chief Marketing Officer

The Venya

The Venya - Luxury Boutique escapes - Crafting a brand with Passion & Purpose in Real Estate & Hospitality with Technology & Sustainability at the core.

"The four values of The Venya are about being curious, being humble, being thoughtful and being remarkable. Curiosity has driven everything"

Marketplace for luxury holiday homes.  Around 500 + Luxury properties across the globe - Europe, Asia, Middle East, Africa , South East Asia & India.

I lead teams across a number of verticals.

- Digital product: interface design and merchandising to drive industry-leading conversion
- Product quality: strategic curation of homes to achieve sweet-spot of commercial scale and quality 
- Customer experience: responsibility for end-to-end guest experience to deliver exceptional NPS and repeat rates
- Organic marketing: ownership of channels including PR, referral, influencers, email & socials
- Creative direction: design and content creation engine to drive core acquisition and retention metrics
- Brand strategy: positioning and execution of supply and demand side brand and value proposition

“If you are not a brand, you are a commodity” - Philip Kotler

TheKnottyTales

Building the future of Metaverse - AR ,VR & Mixed Reality.

TheKnottyTales is a VR-powered platform dedicated to empowering partners with Teleport, a new-age visual selling tool, to describe, promote and convey our partners’ spaces to their customers, making selling easier, pragmatic and more joyful. We provide solutions which deliver traditional and immersive (Virtual Reality) content to enable increased conversions, efficiency and data collection.

Additionally, the hotels also gain access to TheKnottyTales network of more than 2000 vendors (wedding planners, event planners, photographers and many more), thereby significantly expanding their sales reach, ramping up their lead generation and powering their sales.

Our clients - The Roseate Group, IHG group, Hyatt Group, Radisson Group, Marriott, Double Tree, Hilton.

Board Observer

Unilever

• Own and lead brand-service philosophy (emanating from the brand) with respect to tangibles on proposition and equity
• Create awareness of the brand, through various mediums, such as Ads, PR, social media, activations and events to drive FF and endorsements/retention
• Own the brand from a physical retail space Point of view – includes retail design and visual merchandising for all formats 
• Understanding media in retail/ beauty space and deploying the right media for effective business returns
• Understanding the need gap of business in specific regions , developing promos through required ROI, seamless execution and post facto analysis
Launched 100 salons in 1 year and took the count to 500+

Marketing Lead - Lakme Beauty Services

StitchMe

StitchMe is an upcoming bespoke clothing brand that provides the charm and convenience of Customized outfit at your doorstep with a styling session with one of our expert stylists and hassle-free delivery.

- Handled B2C & B2B business and consulted a team of 25+ individuals and done a business of USD 400k in 2 years
- Drove implementation of new market expansion to propel business forward and adapt to market changes wi

Futurebrands Consulting

One of the founder members and joined pre market launch.

Devised overall marketing strategy and in three years Spunk rose to a brand level of 250 crores on MRP.

My practice partners with Indian entrepreneurs to create strong brands by combining consumer insight, brand strategy, brand building, product management, budgeting, marketing strategy, product packaging, and analytics. The ambition is to provide tangible benefits of building a brand to Indian businesses and enabling high growth for start-ups.

Role & Responsibilities:

Arrive at the brand strategy based on the DNA of the brand, in terms of what it represents and offers to the target customers (existing as well as new)

Marketing Communication:
Manage all touch points and modes of brand communication to ensure that it is aligned to the brand message


Store-level Support:
Ensure implementation of store-level marketing activities, loyalty programs and other tactical interventions to enhance sales and support during lean cycles

Customer and Market research:
Continuously strive to understand the customer groups in terms of their needs and preferences, in order to map with the brand plan; leverage information from the stores (customer feedback, loyalty program database, etc.) to enhance understanding of customer base
Periodically assess the health of the brand from a consumer and market share perspective

Others:
Plan and monitor the marketing budget for the brands to control costs without compromising on the quality or outcomes of the function; drive innovative approaches and partnerships to achieve brand impact at an optimal cost

Oversee digital marketing including use of social networks and the PR activities.

Marketing Head

Shipra Estate Limited

Heading the Marketing function of the Retail, Real estate &  Hospitality vertical.
Formulate Marketing strategy & Conceptualise Annual Marketing Calendar..
Manage all ATL & BTL activities, Events, Media buying, PR, Social Media initiatives.
Manage all CSR programmes for the SBU.

Group Head Marketing

DLF Limited

With more than 74 years of real estate investment, development, and management experience, DLF has an unparalleled scale of delivery and an unmatched track record of customer-centric service excellence in India.

Founded in 1946 by Chaudhary Raghvendra Singh, DLF started with the creation of 22 urban colonies in Delhi. In 1985, the company expanded into the then-unknown region of Gurugram, creating exceptional living and working spaces for the new Indian global professionals. Today, DLF is the largest publicly listed real estate company in India, with residential, commercial, and retail properties in 15 states and 24 cities.
Our diverse verticals reflect our dedication to developing ecosystems for India’s changing needs.

Manage Annual Marketing budget and Handle all branding activities.

Manager of Marketing

More than decade of experience with Marketing and Technology under some of the biggest FMCG, Retail, Hospitality, Real Estate brands in India, South East Asia, Europe, Middle East & US

Startup Mentor - Abu Dhabi SME Hub; Step Conference - Dubai, Saudi Arabia.

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