Digital Presence Matters

Content Leadership and Oversight: Lead a team in crafting and overseeing content creation, encompassing social media posts, blogs, SEO-driven content, campaign workflows, emails, Google Ads campaigns, website content, and landing pages, catering specifically to healthcare professionals in the US and Canada.

End-to-End Content Management: Direct all content-related aspects, ensuring consistency, quality, and SEO adherence across diverse platforms, while managing and delegating tasks within the team.

Specialized Health Industry Focus: Tailor content strategies to meet the unique demands of healthcare professionals, ensuring relevance, engagement, and alignment with industry standards.

CRM Platform Expertise and Chatbot Content Creation: Utilize CRM platforms effectively and develop content for Chatbots enabling personalized interactions and efficient communication channels for healthcare clients while guiding team members in these areas.

Content Manager

Vaultedge Software

Researched, crafted, and managed original and engaging short- and longform content from a customer-centric perspective including ads, campaigns, blog posts, case studies, event reports, infographics, landing pages, checklists, newsletters, presentations, videos, and podcasts

Collaborated with the distribution team to get the content published and distributed through digital media including the company’s website and social channels

Worked with appropriate internal teams to identify metrics and craft dashboard(s) to measure the effectiveness of campaigns and content

Worked with the Design team on creative designs, infographics, charts, diagrams, presentations, etc. to enhance the content presentation and quality

Built and executed the content calendar for the mortgage community and website based on original content pieces and content derived from other community activities (community events, forums, etc.)

I was working as a freelance content writer and was collaborating independently with different industries- BFSI, IT, education, to create various forms of articles.

Freelance Content Writer

AhaApps

Increase web traffic and brand awareness through the marketing of content online.
Responsible for creating "shareable" content, distributing content on the appropriate social platforms and measuring the results of marketing activity.
Driving traffic and engagement that translates to sales and brand promotion.
Designing and implementing creative marketing strategies to disseminate content.

Content Marketing Manager

Researched and wrote compelling and creative content for case studies, eBooks, BRDs, whitepapers, lead magnets, and thought leadership for CRM technology 
Created social media content for various advertorials, posts, and campaigns
Develop and execute SEO friendly  technical content such as native articles, blogs
Planned and executed targeted B2B email campaigns with a specific open rate 
Created website content keeping the SEO aspect in mind 
Edited, proofread content created by inhouse authors, CRM experts

Content Writer

Self employed

Edit/write blogs, posts, case studies, and various online marketing 
materials. Ghost-writing articles for different clients 
and agencies incorporating relevant SEO terms and interlinking to 
increase the number of visitors . Write articles based on targeted topics of 
the client, including desired SEO keywords and phrases. Studying and 
understanding the orientation of the website under consideration and 
relevancy of the current topic with it. Delivering the articles/blogs on 
time with strict adherence to grammar and rules of syntax.
Write professional resumes and cover letters following the latest trend and highlighting the client's professional prowess

Helloverify

Built online content for the new software being launched in the market. Created user instructional manuals both for functional and technical purposes. Collaborated with the software developers for creating SOPs. Assisted them with creating the flowcharts for the process. Drafted the software licensing agreement along with the legal team. Created the business requirements documents for the new products.

Technical Content Writer (Contractual)

Worked with clients from small, mid-size or large business groups in a consultative fashion to configure and implement a system that accommodates their needs through a proper understanding of the Canadian payroll system, employee regulations and labor management.

Senior Analyst

Act as a trusted advisor and consultant to clients on all modules of ADP’s Payroll, Time and Attendance solution.

Analyst

The Sentinel

Wrote feature articles; took interviews of various known and popular personalities from the North-east primarily for the Sunday Magazine, Mélange. Edited, reviewed and made the final changes to the various articles, press releases and news reports on a daily basis to be published in the newspaper and the magazine.

Sub Editor

HSBC Global Service Centre

Handled wide array of HR functions viz., selection & recruitment, performance management, payroll & compensation, employee relations, employee engagement, occupational health, terminations, references, etc. Maintained continuous contact with the Employee Relations and Policy Team based in UK; managed a data file for the policies recorded on a weekly, monthly and quarterly basis.

Helped in steering policies and initiatives for identifying high potential, high performing talent within the organization, while providing accelerated developmental work assignments and training opportunities. Managed the appraisal process across the levels and establishing framework for substantiating performance appraisal system linked to reward management.

A seasoned professional skilled in crafting compelling narratives, devising strategic content plans, and executing effective marketing campaigns that not only educate and persuade but also convert diverse audiences and personas. My journey has been shaped by a commitment to the art and science of content creation, curation, and strategy.

Beyond the realms of content marketing, my proficiency extends into the intricate world of payroll software implementation, customer experience, media, and workforce management where I have honed a unique perspective on enhancing client experiences. 

I thrive on the dynamic interplay of creativity and strategy, consistently delivering content that resonates with target audiences and drives tangible results.

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