Director, Head of Digital Marketing

Bureau of Digital

- Hosts Monthly Marketing Role Call for all experience levels
- Supports Ambassadors & programs

Senior Ambassador

Ambassador, Marketing

Moira Beth & Co | Moira Beth Digital

- New Leader Support & Coaching
- Team Management Coaching
- Small Business Marketing Strategy
- Partnership Referrals
- Specializing in B2B, SaaS, FinTech, MarTech, & Professional Service industries

Consultant

Knucklepuck

- Full Time Position as an Executive of the business
- Lead business development, client relationships, partner relationships, and hiring/recruiting for Marketing department.
- Responsibilities included marketing strategy, team development & retention, client relations & retention, team relations, partnerships, resource & budget allocation, conflict resolution, expectation setting, and growth goal setting.
- Oversaw the strategic direction & operation of the Marketing department & team and the execution of the business’ strategic goals.
- Coached managers, leaders, and rising leaders, through leadership coaching and peer to peer coaching programs.

Vice President of Marketing

- Full Time Position
- Oversaw the operations of the business, including vendor vetting & selection, partner relations, contract review and negotiations, process development and implementation, and transitioning to a remote-first and then fully remote team.
- Responsibilities included budgeting & forecasting, bookkeeping, process setting & improvement, vendor vetting & selection, budget allocation, partnerships, and goal setting.
- Navigated the business through the pandemic, including transitioning to a remote-first and then fully remote team.
- Secured 2 rounds of PPP funding with forgiveness.

Director of Operations

- Full Time Position
- Oversaw the operations and day to day management of the Marketing department, including the Paid Media, SEO, and Content teams, and our clients. 
- Established standardization practices and implemented effective training programs.
- Responsibilities included strategic oversight of client work and projects, team relations, conflict resolution, resource management, budget allocation, and goal setting. 
- Established a solid foundation for the team that allowed us to hit Knucklepuck’s highest profit year ever.

Director of Marketing

- Full Time Client-Facing Position
- Established Paid Media as a new service and new line of business.
- Trained, coached, and lead a team, serving clients across multiple ad platforms and industry verticals.
- Built out deliverable standards and a training program and hired and developed the first Paid Media team. 
- Responsible for the performance, strategy, management, and execution of our clients’ campaigns, including budget management, resource allocation, optimizations, and creative recommendations.

Paid Media Manager

Fishbowl Marketing Analytics

- Full Time Position
- Partner directly with corporate client on eight national chain accounts to provide customized recommendations, determine opportunities, and develop and execute high impact online marketing strategies 
- Analyze campaign performance and CRM data to highlight behavioral trends and enhance client’s marketing strategy with real-time input, recommendations, and quantifiable results.
- Formulate testing ideas, schedules, segmentation, targeting, and messaging tactics to increase customer engagement
- Leverage interdepartmental relationships, design software, simple coding, best practices, and client goals to deliver effective online marketing campaigns, branding initiatives, and creative input

Merkle|RKG

- Full Time Position
- Created, managed, and optimized the paid search advertising strategy of high-profile clients in differing industries.
- Managed client expectations and client requests to efficiently achieve their business goals, often increasing traffic volume to their site and incremental order conversions.
- Utilized data analysis, testing, industry trends and insight, and business experience to make educated, impactful bidding auction and business decisions.

Paid Search Analyst

Duke Signs, Inc.

- Part Time Position
- Assisted with the design and production of graphics, promotional materials, and signage
- Maintained and enhanced the office setting by acting as an administrative assistant of the President with clerical duties such as payroll, mailing, filing, and office management
- Provided support for the President in project creation and development and client relations
-  Managed the company and its projects in the absence of the President.

Creative

ZICO Beverages, LLC

- Full Time Internship
- Traveled by myself in a territory of over 2,300 square miles reporting to the Regional and Local Sales Managers to support the sales staff 
- Entrusted with brand integrity and problem solving 
- Given latitude to make my own decisions regarding the clients, distributors, and overall partner relations
- Promoted the brand and the company’s message
- Strengthened relations with the customers and promoted new customer development
- Represented ZICO at promotional events

Brand Ambassador/ Sales

BidForMaterials.com

- Full Time Internship
- Researched new and innovative ways to advertise and promote the website and the business
- Coordinated the task supervision of three interns
- Ensured the phones were answered in a quick and professional manner
- Fielded questions regarding the “Bid For Materials” concept and the website and its usage in

Senior Intern

Organized, motivated, and innovative Marketing Leader with over a decade of agency experience; executing effective marketing strategies, growing businesses, and building impactful teams.

Specializes in Saas, Technology (Tech, FinTech, MarTech), Professional Service (B2B, B2C), and mission-based organizations.

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