Brighter Strides ABA Therapy

As CMO, I lead national marketing strategy across 12 states, overseeing brand, performance, and recruitment marketing to drive both client acquisition and therapist hiring. I own the full marketing funnel—from positioning to conversion—aligning brand growth with business goals in a competitive behavioral health market.

Reporting to the CEO, I manage a growing team and marketing vendors, scaling initiatives that span SEO, local visibility (GMB), video content, employer branding, referral programs, and lead automation. I collaborate cross-functionally with operations, clinical leadership, and intake to ensure alignment between marketing and growth.

Current initiatives include:
	•	Expanding paid search and Meta advertising with rigorous attribution tied to ROI
	•	Launching a multi-state careers campaign across Indeed, LinkedIn, and social
	•	Building scalable systems for video content creation, intake funnel testing, and provider outreach
	•	Driving local SEO through verified listings, schema, and targeted landing pages
	•	Spearheading data-driven planning with KPIs for acquisition and recruitment

My focus is sustainable, high-performance marketing that converts at scale—without sacrificing brand trust or mission integrity

Chief Marketing Officer

As Director of Marketing, I drive multi-state marketing operations, leading client acquisition, branding, website strategy, paid media, and social campaigns. Reporting directly to the CEO, I manage a team of four and collaborate with external agencies to amplify market presence and business impact.

I spearheaded a brand transformation, leading a full-scale website overhaul and strategically optimizing a $1M+ ad budget to lower customer acquisition costs. These initiatives have elevated brand recognition, engagement, and digital performance.

By executing high-impact video marketing campaigns and revamping ad strategies, I have enhanced lead quality, refined audience targeting, and maximized ROI—fueling sustained business growth and customer acquisition success.

Marketing Director

MoisheMedia

Launched and scaled a consulting and media firm, offering strategic marketing, branding, and social media expertise. Through tailored solutions, I helped brands enhance their digital footprint and audience engagement.

By forging key industry partnerships and executing high-impact marketing strategies, I positioned the firm as a global player in digital media, driving expansion and market influence.

My work has led to international speaking engagements, allowing me to share expertise and build strong relationships with industry leaders, further reinforcing my thought leadership in the marketing and media sectors.

Founder

RXDco

Tasked with building a marketing function from scratch, I developed a high-performing team and executed strategic branding, digital transformation, and sales optimization initiatives to accelerate business growth and market presence.

I led a comprehensive rebranding effort, including a website overhaul, strengthening brand recognition and engagement. Implementing HubSpot, I streamlined marketing automation, enhancing lead nurturing and conversion rates.

With a focus on ROI-driven marketing, I restructured ad spend, improved audience segmentation, and expanded market reach through SEO, content marketing, and digital branding, while a vendor audit uncovered cost-saving opportunities and improved contract negotiations.

NFTuence

I led strategic growth by developing and executing innovative marketing strategies, enhancing brand visibility in the NFT and Web3 space. Overseeing global operations, I managed hiring, training, and project execution, ensuring seamless business expansion.

Through high-impact partnerships, I positioned NFTuence as a key player in the Web3 industry, scaling it to multi-six-figure revenue. I also established SOPs, branding guidelines, and a multi-channel marketing strategy, leveraging PR, influencer marketing, paid ads, and podcasts to drive engagement

CEO & Co-Founder

The Unruggable Podcast

Founded the Unruggable podcast, transforming it into a go-to source for insights on fintech, blockchain, and innovation. I led all aspects of production, from guest curation to marketing and distribution, while securing key sponsorships to monetize and expand its reach.

Transitioning from hands-on execution to leadership, I built and managed a dedicated team, ensuring high production quality and operational efficiency. Through strategic branding, audience engagement, and sponsorship acquisition, I positioned Unruggable as a recognized authority in the space, driving substantial listener growth and industry influence.

Founder & Host

NFT Zilla

Responsible for all social platforms and created engaging content for NFT Zilla

• Published stories to social media platforms and sourced news stories to keep the audience informed

• Oversaw all tech and website items, ensuring smooth operation and user experience

• Successfully wore multiple hats and worked effectively in a start-up environment

• Developed and implemented an effective marketing strategy to stand out in a competitive niche

Head of Media and Marketing

In a career spanning marketing, technology, media, and the creative arts, I have consistently pushed boundaries, transforming brands through strategic storytelling, data-driven decision-making, and high-impact execution. My expertise lies in bridging creativity with analytics, unlocking new growth opportunities, and positioning businesses for long-term success.

As a versatile marketing executive, I have a track record of optimizing customer acquisition, scaling digital strategies, and leading high-impact campaigns across industries. I specialize in marketing strategy, branding, digital advertising, and automation, ensuring that every initiative aligns with business objectives and ROI optimization. Self-taught and results-driven, I built my expertise through hands-on execution—learning by doing, refining strategies, and developing scalable marketing systems that fuel business growth.

Currently, as Chief Marketing Officer at Brighter Strides, I oversee multi-state marketing operations across 12 states, leading client acquisition, branding, website strategy, and paid media campaigns. Managing a $1M+ annual ad budget, I have optimized ad spend, lowered acquisition costs, and improved lead quality through a comprehensive ad strategy overhaul and digital transformation. I also spearheaded a full website revamp and high-impact video productions, strengthening brand positioning and audience engagement.

Previously, I founded MoisheMedia, a consulting firm specializing in branding, marketing automation, and digital strategy, while also serving as Director of Marketing at RXDco. There, I built and led a new marketing team, executed a company-wide rebranding, and implemented HubSpot for automation, significantly improving lead conversion and operational efficiency. My expertise in systems thinking and process optimization has helped businesses develop scalable frameworks for lead generation, content marketing, and digital advertising.

I am driven by the intersection of data, creativity, and strategic execution—turning insights into measurable results and meaningful engagement. Whether through brand storytelling, performance marketing, or digital innovation, my mission is to build brands that don’t just grow, but lead and inspire.

90% of jobs can be taught. Give people a chance.”

We talk a lot about hiring “the best,” but often forget that “the best” isn’t always the most experienced.

Most people don’t need a perfect résumé - they need someone to believe in their potential.

Here’s the truth:
* Skills can be taught.
* Systems can be learned.
* But attitude, curiosity, and drive can’t be faked.

Some of the most impactful people I’ve worked with weren’t the ones with the longest credentials - they were the ones who showed up eager to learn, improve, and grow every single day.

If you keep hiring for experience alone, you’ll keep missing out on potential.
Because the best hires aren’t the ones who already know - they’re the ones who can learn.

Give people a chance. You might just end up teaching the next great one.

#Leadership #Hiring #GrowthMindset #Opportunities #CareerDevelopment #PeopleFirst #PotentialOverExperience

Moishe Kaufman

Chief Marketing Officer | Brand Strategy & Execution | Media Innovation | Tech Enthusiast | Keynote Speaker ➡️ Fueling brand growth with big-idea marketing, high-performing teams, and cost-effective execution

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Work Should Add to Your Life - Not Take From It

We glorify “the grind.”
But here’s the truth no one likes to say out loud:
Work will replace you.
Your family, your friends, your health - won’t.

You don’t owe your best energy to your inbox.
You owe it to the people and moments that make your life worth living.

Balance isn’t a luxury.
It’s how you make sure success doesn’t cost you everything else.

Here’s how to protect what matters most 👇

1- Guard your peace like a project deadline.
Put “family time” or “me time” on your calendar and treat it like a meeting you can’t cancel.

2- Redefine productivity.
Sometimes resting, walking, or laughing is the most productive thing you can do.

3- Master the art of “no.”
Every “yes” to something unimportant is a “no” to something that is.

4- Let go of perfection.
Delegate. Trust. Allow things to be “good enough.” Your sanity depends on it.

5- Log off before you burn out.
Your phone doesn’t need to attend dinner. Neither does your email.

6- Reconnect with things that make you feel human.
Paint. Cook. Run. Call your mom.
You’re not a machine - stop living like one.

7- Communicate clearly.
Boundaries only work when people know they exist.

8- Remember who you’re doing this for.
The goal isn’t to have it all.
It’s to have enough - and still have yourself.

Success means nothing if peace, purpose, and people aren’t part of it.

#WorkLifeBalance #MentalHealth #Leadership #Boundaries #SelfCare #WorkCulture #MindfulProductivity #CareerGrowth #LifeBeyondWork

Someone out there still thinks of you because of your kindness as a leader.

Not because of your title.
Not because of your deadlines.
But because, in a moment that probably felt small to you -
you chose empathy over ego.
You chose to listen instead of lecture.
You chose humanity over hierarchy.

And that moment stayed with them.

We underestimate how far small acts of kindness travel.
A word of encouragement in a rough week.
A “take the day off” when someone was silently struggling.
A private “you did great today” that meant more than a public shoutout ever could.

Leadership isn’t about how loud your voice carries.
It’s about how deeply your actions echo.

In every field - whether you’re leading a corporate team, a classroom, or a therapy session - the people you guide will forget your KPIs.
They’ll remember how you made them feel seen.

So, to the leaders who build with compassion,
who understand that kindness is not weakness but legacy -
please, never stop being that person.

Because somewhere, someone’s courage, confidence, or calm
still carries your fingerprints. 💛

#Leadership #Empathy #KindnessAtWork #EmotionalIntelligence #PeopleFirst #LeadershipDevelopment #CultureBuilding #WorkplaceWellbeing

“Managers, don’t punish overachievers with more work. Reward them with more autonomy.”

This one hits hard.

Too often, we see high performers as the “safe hands” - the ones who’ll take care of everything.

So we pile on more work, more responsibility... until they burn out silently.

Overachievers don’t need more tasks.
They need more trust.
Give them room to create.
Give them the freedom to say ""no.""
Give them ownership, not just deliverables.

Because autonomy fuels motivation far better than micromanagement ever could.

If you keep rewarding excellence with exhaustion, you’ll eventually lose your best people - not because they stopped caring, but because they stopped feeling valued.

The best managers don’t add weight. They build wings.

#Leadership #Management #WorkCulture #EmployeeEngagement #Motivation #PeopleManagement #Trust #Autonomy

How to: train your brain to enjoy doing hard things

Here’s the uncomfortable truth -
 You can’t build a meaningful career (or life) without doing hard things.

But what if you could learn to enjoy them?

Your brain loves comfort. It resists challenge because it sees it as pain.

But challenge is actually where the reward circuits get stronger - it’s where real growth happens.

Here’s what helps me reframe hard work:
 1- Replace “I have to do this” with “I get to do this.”
 2- Break big goals into 30-minute “effort sprints.”
 3- Reward yourself for the effort, not just the outcome.

Over time, your brain starts associating effort with progress - not punishment.

You can’t escape hard things. But you can train your brain to see them differently.
Because success isn’t built on talent - it’s built on tolerance for difficulty.

#Mindset #Resilience #PersonalGrowth #Discipline #Motivation #MentalHealthAtWork #Focus

If you’re the smartest person in the room, you’ve already stopped growing.

But here’s the truth no one likes to admit:
A lot of leaders want to be the smartest person in the room.
It feeds the ego. It feels safe. It keeps control intact.

The problem?
That same comfort zone kills growth - for you and your team.

Some people think leadership means having all the answers.
Now I know it means asking better questions - and surrounding myself with people who have better answers than I do.

Because when you hire people smarter than you, you’re not creating competition - you’re creating momentum.

Think about it:

* A leader who knows everything builds followers.
* A leader who admits they don’t builds leaders.

It takes courage to sit in a room where others outshine you.
It takes humility to say, “You’re better at this than I am - teach me.”
But that’s where real innovation happens - in rooms full of people who challenge, stretch, and elevate each other.

So if you’re guarding your title or your pride - ask yourself why.
Because leadership isn’t about being the brightest in the room.
It’s about building a room so bright that no one can tell where the light’s coming from.

✨ If you want to grow, stop leading for control. Start leading for collaboration.

Do you intentionally invite people who are smarter than you into your circle - or do you still default to being the smartest one there?

#Leadership #GrowthMindset #TeamBuilding #Humility #WorkCulture #PeopleDevelopment #LeadershipLessons #Innovation #SelfAwareness

It’s easy to underestimate the work we do in social media.

To call it “just a post.”
“Just a story.”
“Just engagement.”

But what people don’t see are the hours behind that one caption -
the strategy behind the aesthetic,
the psychology behind the hook,
the empathy behind every response.

Because social media isn’t noise.
It’s narrative.

Every post you write, every reel you edit, every message you send -
it’s shaping how people feel about a brand.
And that feeling? That’s what lasts.

You’re not chasing likes.
You’re earning trust.
You’re building connection.
You’re creating something people remember long after they scroll away.

Real marketing isn’t the loudest voice in the room.
It’s the one people listen to when everything else goes quiet.

So to every social media manager, strategist, creator, and storyteller out there:
Your work matters.
Even when the numbers don’t show it.
Even when no one says thank you.
Even when it feels invisible - it’s not.

Because behind every brand people love...
there’s someone like you making them feel something real.

#SocialMediaMarketing #DigitalStrategy #BrandBuilding #ContentMarketing #SocialMediaManagers #Storytelling #MarketingCommunity #EmpathyInMarketing #CreatorEconomy

"Let marketers do what you hired them to do.”

Marketing isn’t a checkbox. It’s strategy, testing, timing, and psychology rolled into one.

If you hired experts, trust their expertise.
 Let them experiment. Let them fail fast. Let them find what works.

Because when you hire smart marketers but don’t trust them,
 you don’t get results - you get frustration.

You can’t ask for innovation while micromanaging the process.

Hire the right people. Then get out of their way.

#MarketingStrategy #Leadership #TrustYourTeam #BrandGrowth #ContentMarketing

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"Employees are people. Investors are people. Customers are people.”

It’s wild how many companies forget this.

Behind every title, transaction, and target - there’s a human being trying their best.

When you forget about people,
You forget what business really is: trust.

Employees don’t leave jobs - they leave indifference.
Customers don’t churn - they disconnect.
Investors don’t pull out - they lose belief.

People drive everything.

So before you focus on profit, fix your priorities.

Because when you take care of your people,
They’ll take care of your business.

#Leadership #PeopleFirst #WorkCulture #CustomerExperience #EmployeeEngagement #Trust #BusinessEthics

Working in marketing means your family has no clue what you do.

The most relatable part of marketing?

 Trying to explain it at family gatherings.

“Wait, so you post memes for a living?”

 “No, Mom, I manage brand positioning, strategy, audience segmentation, content, and paid funnels.”

“So... memes?”

Honestly, it’s fair.

Marketing looks simple on the surface- but underneath it’s part art, part psychology, and part science.

We don’t just make things “look pretty.”
 We make them work.

So next time someone asks what you do, just say:

 “I help people fall in love with brands.”

 Simpler. And yes - still memes.

#MarketingHumor #DigitalMarketing #BrandStrategy #GrowthMarketing

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“Marketing has 3 steps. We just keep overcomplicating it.”

Every piece of marketing follows the same flow:
 1- Grab attention.
 2- Keep attention.
 3- Turn attention into action.
That’s it.

But most brands get stuck in step 2.

They overthink instead of communicating.

You don’t need a 40-slide deck to sell something - you need clarity, empathy, and a message that lands.

Great marketing isn’t about being louder. It’s about being understood faster.

#MarketingTips #Copywriting #BrandCommunication #ContentStrategy

Working late can make you replaceable faster.

Because when your health, family, and peace take the hit - the company still moves on.

Leaving on time isn’t laziness.
 It’s balance.

Here’s what it really means:
 ✅ You value rest as much as results.
 ✅ You know your time is finite.
 ✅ You understand that burnout helps no one.

Work will always be there tomorrow.

 Your peace might not be if you don’t protect it today.

So shut the laptop. Go live.

#WorkLifeBalance #MentalHealth #Leadership #BurnoutPrevention #WorkCulture #Productivity

“If your manager’s having a bad day but chooses not to make everyone feel it too...”

That’s a manager who knows how to be a leader.

Leadership isn’t about control - it’s about emotional discipline.

It’s easy to lead when things are going well.

The real test is how you treat people when they aren’t.

I’ve seen managers who spread their stress like wildfire.

And I’ve seen leaders who carry calm like an anchor.

One drains teams.
The other strengthens them.

Your team doesn’t need perfection - they need stability.

The best leaders know how to handle pressure without passing it on.

#Leadership #EmotionalIntelligence #PeopleManagement #Empathy #TeamCulture #Mindset

“We spend too much time trying to win arguments...”

Most people listen to reply.
 Leaders listen to understand.

We waste so much energy trying to “win” conversations that we forget - no one ever changed their mind because they were shouted at.

You don’t build trust by talking louder.
 You build it by being curious longer.

Leadership isn’t about having the last word.
 It’s about creating space to hear better ones.

The best leaders don’t argue to be right - they listen to get it right.

#Leadership #Communication #ListeningSkills #Empathy #ConflictResolution #GrowthMindset

“Meetings don’t waste time. People do.”

Meetings aren’t the enemy.
 Bad meetings are.

The truth is, a 15-minute focused discussion can move mountains - but an hour of vague talk can drain energy for the whole day.

If your meetings feel unproductive, it’s usually because:
* There’s no agenda.
* The wrong people are in the room.
* Or everyone is scared to say what they really think.

A good meeting isn’t about more slides or longer updates.
 It’s about clarity, decisions, and accountability.

So next time you call a meeting - make sure it’s not just to talk, but to move forward.

#Leadership #Communication #TeamWork #Meetings #WorkCulture #Productivity #TimeManagement

“Leaving a toxic workplace isn’t quitting.”

Leaving a toxic workplace isn’t weakness.
It’s wisdom.

It takes courage to walk away from dysfunction - especially when you’ve invested years, energy, and loyalty into a place.

But staying somewhere that drains your peace isn’t commitment - it’s self-abandonment.

Here’s what leaving a bad situation really means:
* You stopped normalizing disrespect.
* You stopped confusing chaos for culture.
* You chose self-respect over survival mode.

Sometimes the bravest thing you can do for your career isn’t staying - it’s walking away with your dignity intact.

Leaving isn’t quitting. It’s choosing yourself.

#WorkCulture #ToxicWorkplace #Leadership #CareerGrowth #SelfRespect #MentalHealthAtWork #Boundaries

“Some people will never understand what you bring to the table until they see you at another one.”

This one hurts because it’s too often true.

You can give your all, show up consistently, and still feel unseen.

 Sometimes, it’s not that you’re not valuable - it’s that you’re not valued in the right place.

Don’t waste energy convincing people who’ve already decided to underestimate you.
 Outgrow the room.

The day you sit at a table that respects your effort, your ideas, your worth - you’ll realize you were never the problem.

So if you’ve been questioning your value, here’s your reminder:
 You don’t need to prove it. You just need to put it where it’s appreciated.

#CareerGrowth #SelfWorth #Motivation #Leadership #GrowthMindset #KnowYourWorth #ProfessionalGrowth #Empowerment

“Retention marketing = headache marketing.”

You know what’s harder than getting new customers?
Keeping the ones you already have.

Retention marketing is brutal.
Because it’s not just about emails or discounts -
It’s about trust, timing, personalization, and actual relationship-building.
It’s the marketing that never sleeps and rarely gets credit.

But here’s the thing:
Retention is where profit lives.
Because loyalty > reach.
Always.

#RetentionMarketing #CustomerExperience #GrowthMarketing #BrandLoyalty

“Marketing is a race without a finish line.” - Philip Kotler

Marketing doesn’t “end.”
Campaigns end.
Budgets reset.
Algorithms shift.
...But the race? Never.

You’re always learning, adapting, tweaking, improving.

That’s why burnout in marketing is real - because we are chasing moving targets in a world that never stops evolving.

But that’s also what makes it exciting.

 There are no finish lines - only milestones. And that’s what keeps us running.

#MarketingMindset #DigitalMarketing #BrandBuilding #ContinuousLearning #MotivationMonday

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