BSH Adriatic-East region

• Consumer Experience Journey Management
• Net Promotor Score Monitoring & implementing improvements
• E-mail Marketing – strategy & copy
• SEO / UX improvement projects

Senior Marketing Professional

BehaviourExchange

• Online content platform administration for Slovenia, Croatia, Bosnia and Herzegovina, Serbia, 
   and Montenegro; content optimization and reporting
• Preparation of widgets (HTML, CSS) and web ad slots
• Writing blog posts and texts for newsletters
• Operational communication and customer support
• Demand management

Some examples of my articles:

Digital Marketing Project Manager

AV studio d.o.o.

Planning, organizing, and coordinating projects for Gorenje d.o.o. and Asko Appliances AB digital presence:

•	upgrades and new functionalities: buy online, marketing module, sticky menu and 360 image for product pages, a product page for Retro Special Edition, an app for 70 years of Gorenje (prize-winning game)
•	website renovations for ASKO (structure, functionalities, design, programmatic implementation editorial)
•	B2C webshops for Gorenje (platform setup, implementation of payment methods, editorial) 
•	implementation and maintenance of the Gorenje Analytics Dashboard
•	implementation of Enhanced Ecommerce, Measurement plan and RACE concept for Gorenje websites
•	segmentation of mailing lists
•	campaign support (Bine, Christmas dinner and you – live, Gorenje Retro Special Edition, SmartFlex, Warranty registrations): social media communication, online advertising (social media and Google Display Network – with a specialized agency), HTML5 banners, custom product page, landing pages, certificates (dynamic pdf), prize-winning games
•	event support (IFA, EuroCucina, SmartFlex launch): landing pages with custom functionalities and design, digital invitations
•	content enrichment for special lines: Gorenje Chef Collection, Gorenje VitaWay Collection, Gorenje Baby Collection, Gorenje Beauty Collection
•	structure, design, and functionalities for Gorenje Content Hub: Life Simplified
•	Gorenje Web Design Manual (defining key elements of digital communication, implementation)

Project team coordination (up to 15 people): programmers, website editors, copywriters, designers, digital strategist, GA analyst, and social media specialist.

Daily communication with Gorenje and ASKO headquarters and their business units abroad.

Short and long-term planning. Mentorship and quality assessment.

Responsible for the financial sustainability of projects, preparing quotes, and monthly billings.

Clients: Gorenje, d.o.o., ASKO Appliances AB

Project Manager

•	Preparing and publishing online content (marketing texts, news, images/graphics)
•	Web applications planning and implementation
•	Online prize-winning games: preparing landing pages, Facebook communication, terms and conditions, drawing, informing winners
•	Preparing and editing new websites in responsive design, SEO
•	Coordination: materials for print (flyers, posters, billboards, citylights)
•	Editorial and coordination: magazine QL Magazin (collecting materials, proofreading, working with a designer, checking the content adequacy with the clients, coordinating the printing process with the printery) – 2 language variations, Slovenian 286.000 copies, and Italian 51.000 copies
•	Event support: web and printed materials (Qlandia Marketing d.o.o., SEMPL, Gorenje d.o.o.)
•	Facebook editorial – preparing posts and prize-winning games (Qlandia, Modri Jan (HSE d.o.o.), Pampers, LifeClass, Slovenian Spas)
•	Managing YouTube channels: uploading and optimizing videos
•	Newsletters: preparing texts and images/graphics (Qlandia Marketing d.o.o., Gorenje d.o.o., Euromarkt Center d.o.o.)
•	Managing CRM databases and mailing lists
•	Preparing monthly website analytics reports for clients (Google Analytics)
•	Preparing, editing, proofreading, and translating different types of texts
•	Client support: CMS/CRM support, educating, and training clients for work with CMS/CRM

Clients: Gorenje, d.o.o., ASKO Appliances AB, Qlandia Marketing, d.o.o., HSE, d.o.o., Pivovarna Union, d.d., Orbico, d.o.o. (P&G), Euromarkt Center d.o.o., Mestna občina Velenje, TKK, d.d., Tobačna Ljubljana, d.o.o.,  Media Pool, d.o.o., Istrabenz Turizem, d.o.o., SSNZ, g.i.z.

Senior Website Editor

Slovenijales Bivanje

•	Project Manager for slovenijales-bivanje.si website implementation and web site slovenijales.si renovation (project supervising, coordinating workflow with a digital agency)
•	Preparing online content: corporate and marketing texts, news, photo material
•	Online communications planning: e-giveaways, web forms, banners
•	Preparing structure and content for Newsletter e-Bivanje
•	Coordination: production of print and radio ads, catalogs, sales letters, leaflets, hangers …
•	Communication with Media: PR and marketing articles

Website Editor

Energoplan d.d.

Promoting Zeleni Grič Logatec residential neighborhood. Communication with potential customers and preparing reports.

Sales Assistant

Pan d.o.o.

•	Reviewing and analyzing media publications
•	Preparation of media plans and PR activities
•	Stylistic editing and proofreading of speeches
•	Conducting the ‘Values’ survey, data processing, and interpretation

Public Relations Assistant

Agencija S 2000

Preparing marketing campaigns (concept and creative). Article writer and copywriter. Event management.

Clients: Elektro Celje, d.d., Intersnack, d.o.o., Merit International, d.o.o., Storck ADRIA, d.o.o., Freistaat Bayern, Kimberly-Clark Kft., Magistrat International, d.d.

Marketing Assistant

Dnevnik

Website Editor for Dnevnik.si
Article writer and translator of articles from foreign media (English, German, Croatian).

Some examples of my articles:

Website Editor, Writer, and Translator

Adria Media Ljubljana

Article writer and translator of articles from Cosmopolitan Germany.

Some examples of my articles:

Taplio

Mojca Cestnik's Linkedin Analytics

Mojca Cestnik

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mojca Cestnik's Linkedin Analytics

Mojca Cestnik

Want to drive more opportunities from LinkedIn?

Mojca Cestnik's Linkedin Analytics