Ibexa

Senior Marketing Manager France

Ibexa is a provider of a composable Digital Experience Platform (DXP) dedicated to B2B & B2C companies. Ibexa DXP offers content creation, website building, self-service portals, e-commerce, PIM, and personalization in an all-in-one scalable solution with accelerated development capabilities. With the help of our certified partners, companies can progress their digital transformation in a proven, phased process.

Ibexa DXP is trusted by brands such as Abus, Crédit Agricole, DELABIE, Essilor, Groupe Atlantic and Swissport. Founded in 1999 and part of the QNTM Group, Ibexa has headquarters in Norway and offices across Europe. As of April 27th 2020, eZ Systems became Ibexa

Markets:
• 2019-now: France

• 2020-2021: partially International, helping with the marketing activities of emerging markets: Spain, UK, Benelux, etc.

Marketing Manager

Cognizant

• Project Management of the EMEA region for Youtube accounts 
→  Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients
→ Analysis of the Youtube accounts and highlighting the ones that needs proactive optimizations from our team
→ Monitoring of the Clusters Leads (Central Europe, Southern Europe, Emerging Markets, Northen Europe, United-Kingdom and Ireland)
→ Weekly Stats monitoring and follow-up on the weekly performances

• Analysis, monitoring and proactive optimizations for high value customers
→ Excellent result for the client with high Return on Investment

• Optimize YouTube campaigns on Large Customer Solutions to provide recommendations aligned with customers’ goals 
→ Increase in conversions by +150%
→ Higher views through rate by +80%,
→ Decrease of cost per acquisition by -25%,
→ Decrease of overall cost by -30%.

• Work closely with the sales team to gather and analyse data
• Reporting of the team metrics to share during our weekly team meeting
• Quality Analyst by ensuring the quality of the Marketing Specialists work
• Train new agents ensuring Google best practices are followed

Senior Campaign Manager (Youtube), EMEA market @Google

• Analyze, monitor and improve Google AdWords campaigns for the French market (Small & Medium Businesses),
• Identify and implement performance drivers for the customers,
• Work closely with the sales team to gather & analyze data to provide key learnings useful for the upcoming campaigns,
• Quality Analyst by ensuring the quality of Marketing Specialists work,
• Train the new agents ensuring Google best practices are followed.

Google Ads Campaign Manager, French market @Google

Reed Exhibitions (France)

• Strategy: Business reviews - Annual actions plans - Budget management - Launching of new digital products 
• Market Studies & Benchmarks 

• Digital: Front and back offices management of 3 websites - SEO - KPIs Ticketing offices launch - Google Adwords Campaigns  
    ✓ Visits & Pages views: +90% than the previous year 
    ✓ Online sales of the tickets: +32% than the previous year 

• Community Management: 8 Social Networks - Loyalty customers management (Online contests, etc.)  
    ✓ Number of followers: +66% than the previous year 

• CRM: 9 databases and 50 Newsletters management sent to 30K+ contacts 
    ✓ Increased compared to the previous year 

• Management of the customer satisfaction surveys for the 3 shows 
• Projects creation: launching and follow-up of a conference

Marketing Project Manager • Luxury, Sea & Leisure Division

The Walt Disney Company

Loyalty Program French Disney Movie Rewards &  Global  CRM: 
• Management of the upcoming themes (Disney, Disney/Pixar, Lucas Film Ltd and Marvel content depending on the new releases) and partnerships with the retailers for the mechanics of the loyalty program
• Development and management of the back & front Disney loyalty program (promotion offers, partners’ offers, competitions, rewards catalogue, private events)
• Development of communication support of the program (Disney.fr and Facebook formats)
• Management of the monthly DMR Newsletter, of the calendar
• Management of the Marvel Newsletter with the interlocutors (target, creation, development)
• Brief & follow-up of the logistic & customer services provider
• Update of the website contents (releases, offers)
• Follower & Analyzer of the performances

CRM & Loyalty Program Project Manager

Michael Page

Strategies : 
• Helping with the creation and writing of recommendations for the Human Capital Award expansion
• Competiton Monitoring 
• Research, management and follow-up of external providers 
• Book development with press and media feedbacks
• Intern booklet creation & informational memos enlightenment 


Events :  
• Helping with the management and organisation of the Human Capital Award ceremony - 
The HCA rewards companies that have been innovative in terms of Human Resources in the past year. 
In 2015, the finalists were: Safran, Orange, L'Oréal, and Accor. The winner was elected on June 15th, during the Human Capital Award Ceremony: Orange.


Web & Social Networks :
• Uploads and enrichment of the Human Capital Award website
• Creation of web contents for the Michael Page website
• Helping with the creation of a strategic plan on social networks 
• Newsletter creation

Communication Officer

La Prairie Group

• Business interview and Press Relations with the magazine Marie Claire Australia
• Helping the management with the organisation of the LifeStyle Lounge event in David Jones Stores
• Competition surveys as the Mystery Shopping, and benchmarks 
• Writing of press releases

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