mSix&Partners

Integrated Planning Director, Electronic Arts (EA)

Worldwide Account Director

Worldwide Connections Manager

Manager, Planning

•	Lead on Hitachi’s national campaign, responsible for planning and activating cross-channel 
        digital media 
•	High-level strategic and tactical responsibilities across local and national brands:
        John Hancock, Hitachi, The Whitney Museum, Regions Bank, Giant Eagle 
•	Play a key role in creating go-to-market activation plans across all clients 
•	Develop copy for m/SIX North America social platforms
•	Interpret new business briefs and contribute to pitch process for multiple brands 
•	Principle client contact responsible for daily communication and weekly status calls 
•	Close collaboration with in-house search/social, planning and creative teams
•	Significant work with analytics team members to properly implement campaign objectives, 
        including:
        Tracking and optimizing against KPIs and delivering client-facing budgetary and creative 
        recommendations
•	Responsible for training and onboarding new team members
•	Experience managing junior team members

Senior Media Planner

FCB Health

•	Planning and activation lead on national HCP pharmaceutical accounts:
        CDC, Taiho, Sandoz, Genentech
•	Developed and presented digital and traditional media recommendations
•	Managed client target lists and worked with partners to implement 
•	Tracked KPIs and ensured goals were met timely and efficiently, while working with partners on 
        optimizations throughout campaigns 
•	Assisted in the trafficking process for digital display placements, including creative/floodlight QA 
        and traffic sheet execution 
•	Created and presented monthly and quarterly client metrics reports with actionable insights 
•	Conducted A/B creative testing and provided subsequent recommendations  
•	Lead weekly and monthly client status calls

Media Planner

•	Assisted in the planning and activation of national HCP pharmaceutical accounts:
        Merck, Taiho, Sandoz, Genentech
•	Tracked KPIs and ensured goals were met timely and efficiently, while working with partners on 
        optimizations throughout campaigns
•	Assisted in the trafficking process for digital display placements, including creative/floodlight QA 
        and traffic sheet execution 
•	Created and delivered monthly and quarterly client metrics reports with actionable insights 
•	Compiled quarterly competitive analysis reports  
•	Issued insertion orders, processed invoices and handled monthly billing

Assistant Media Planner

The West End Alliance

•	Crafted blog/Facebook/News posts and sent out email blasts to drive participation in community events

Public Relations Intern

VSC Consulting

•	Compiled media lists, researched media streams, brainstormed on marketing concepts and provided press releases

Taplio

Molly Gottlieb's Linkedin Analytics

Molly Gottlieb

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Molly Gottlieb's Linkedin Analytics

Molly Gottlieb

Want to drive more opportunities from LinkedIn?

Molly Gottlieb's Linkedin Analytics