Marta Olszewska's Linkedin Analytics

Hi there! I’m Marta, Growth Marketer and Content Strategist with 15+ years of experience. After driving traffic, leads, and revenue for my B2B SaaS clients in the last 5 years, I can confidently say - I cracked the code to a successful organic growth strategy. 🌟How I can help you with Organic growth🌟 ▶️ If you’re starting from scratch, I set up your Organic acquisition channel ◀️: 1. Set a strong marketing foundation by defining or refining your ICP 2. Define your organic acquisition goals 3. Brainstorm topic categories and create clusters backed by customer & keyword research 4. Come up with topic ideas for content of all formats across your Persona journey across the marketing funnel 5. Design your "lead nurturing ecosystem" 6. Set up a content production process with all its SOPs (+ can hire writers) 7. Oversee the content creation process for quality and track performance 🚀 GOAL: Set your foundation and start growing your organic traffic and leads ▶️ If you’ve been doing content for a while, but it’s not bringing any results, I◀️: 1. Analyze its quality and performance and create an immediate improvement plan to drive results (e.g fixing broken conversion paths, optimizing content for higher rankings) 2. Define content clusters to build your topical authority in and do gap analysis 3. Review your content production process and make improvements 4. Review and revamp your content distribution plan and lead gen strategy 5. Land content partnerships for quality backlinks 🚀 GOAL: Impact the metric that matters most (e.g.: kw rankings, MQLs, demo requests, traffic) ▶️ If your B2B SaaS website is feature-focused and people don’t understand it, I help you ◀️: 1. Understand your ICP via customer interviews and craft Personas with JTBD framework to inform all your marketing messaging moving forward 2. Create a new visual concept and copy for your homepage that resonates with your ICP and converts 🚀 GOAL: Have a wholesome Persona knowledge to use across all your channels You can hire me as your: ✅ Fractional Head of Content (I do this for 1 client at a time) ✅ Content strategist to deliver a defined scope ✅ Growth advisor for you or your team (1:1 mentoring) CTA: DM me to chat about the state of your content strategy.