Jumpact

Born in 2022, Jumpact (previously Spark Media) is a bold, branding-first creative agency based in Mississauga. We specialize in social, branding, and production. From ideas to impact, we make brands unforgettable.

Founder

Science&Humans

- Leading a team of SEO and paid ad management specialists, email marketing and growth specialists, graphic designers, content writers, and content creators, to position the brand as a leader in the private healthcare space.

- Leading complete brand relaunch with new products and expanded market segment including: new website including UI/UX, revamped social media presence, updated digital and content strategy. 

- Driving 20% MoM growth in user acquisition with an integrated marketing strategy (SEO, social media, influencer, and email marketing)

- Working on corporate sales program as a new channel to drive growth via customer acquisition.

Head of Marketing

Meridian Global Uniforms

Marketing Manager

Lagom Interiors

Founded Lagom Interiors as an online only shopping store for Modern, Mid-century, and Scandinavian furniture. Lagom is an online furnishing brand on a mission to provide an excellent customer experience and a remarkable product quality. 

Lagom is fast becoming an established brand in Lahore, Karachi, and Islamabad, with a client retention at an astounding 90%, and MOM revenue increase of 30%.

Founder & CEO

Telenor

- Grew the revenue base of Alternate Channel sales by onboarding new partners, particularly non telco retail acquisition to enhance the retail foot print in all major cities.
- Trained, enabled and equipped the alternate channel team to sell Telenor’s Business product portfolio.
- Identifed, developed and traiedn the agent/merchant network and team network to reach out to the masses and promote Telenor Business products and services 
- Proactively managed and mitigated issues through engagement with relevant stakeholders by counterbalancing negative representations and acting as a counterweight to short-term thinking and negative perceptions 
- Developed presentations, reports, strategy documents and manage relationship with partners and strategic alliances

Manager Alternate Channels B2B

Careem

Responsible for the acquisition of corporate customers and restaurant partners, developing ecosystems and driving business growth and profitability.

- Penetrated large scale organizations across FMCG, Telco, and Pharma and effectively closed business deals of PKR 7 million
- Ensured efficient maintenance of the CRM system to accurately record sales activities, pipeline and progress towards
- Worked closely with in house teams of Product, Finance and Marketing to ensure that client requirements are effectively articulated internally
- Identified upselling opportunities from the existing client base and grow an existing portfolio of clients by 12 large accounts within 3 months

Head of Corporate Sales

Headed Careem business including performance, growth, marketing, operations, and PnL for the north province of Pakistan. Key achievements are as follows:

- Built and coached an organization of over 35 people for Careem North ground up. This team is now the most sought-after talent of the province
- Grew the business by 4x within 9 months, and made Peshawar the fastest growing city across Careem Pakistan, and at one point, across Careem Global
- Launched new products that were market relevant (bikes and dabba) to facilitate and solve transportation need, and fuel business growth
- Reduced the OPEX and direct costs by 50%, while delivering exceptional growth
- Launched Women Captains Program across Pakistan, an initiative that won National Civic Innovation Award by Pakistan Innovation Foundation in Dec 2017

General Manager North Province

Telenor Pakistan

Program Manager Startup Accelerator

Focused on devising and delivering Commercial Division's business transformation change management. The role includes strategic planning, senior stakeholder mobilization and providing extensive consulting and coaching. 

Core responsibilities are as follows: 

- Engaged in transforming Telenor Pakistan from a traditional Telco to a Digital Service Provider
- Playing a key role in Commercial's strategic planning to drive business
- Responsible for managing Commercial Division change initiatives and transformation 
- Leading strategic leadership communication across division
- Securing projects sponsorship and define relevant teams to drive change
- Responsible for collaborating with cross functional teams to deliver on agenda
- Identifying and securing efficiency opportunities and make constructive suggestions for  operational efficiency
- Institutionalizing learning from change initiatives

Assistant Manager Business Transformation

The Scottish Government

Reported to the Procurement Manager of Scottish Government Directorate
- Revised business planning processes and provided solutions for maintaining continuous improvement in the Strategic Prioritisation Practice in the Scottish Procurement and Commercial Directorate (SPCD)
- Analysed barriers to performance improvement within projects demonstrated in the 2012 engagement index of the Directorate teams

Continuous Improvement Consultant, The Scottish Government

Nestle

Oversaw the sales analysis, demand forecasts, and inventory maintenance for a monthly product turnover of USD 18.5 million. 
- Collaborated with Sales & Marketing teams to track operations performance and identify business improvement areas
- Communicated and negotiated with key business partners for channelling and implementing Sales & Marketing strategy
- Designed and maintained processes and tools to capture customer feedback on distribution operation efficiency 
- Managed the end to end Supply Chain for associated Sales and Marketing teams

Supply Chain Analyst

Managed the resource planning and optimization for national distribution operations involving floor staff of over 300 employees, daily transportation fleet of minimum 150 vehicles and a daily product dispatch worth USD 2.8 million 
- Implemented resource and operational restructuring based on business growth and production plans, particularly through DMAIC projects 
- Managed the centralized information repository such as warehousing SOP documentation 
- Conducted internal audits as a certified internal auditor for OHSAS 18001 and ISO 14001

Team Leader Planning (Physical Logistics & Warehousing)

Pakistan Telecommunication Company Limited

Development of Operational Master Plan for the deployment of more than 1000 Distribution Points across the country.
- Development of Network Plans for coverage of emerging sectors of Islamabad and its Implementation through GIS Mapping Application

Management Trainee

Entrepreneur | I build powerful branding solutions for bold businesses

I help AI, Tech B2B, and future-driven businesses build brands that shape industries. Companies that work with me aren’t looking for another branding agency. They need a strategic partner who understands how to position them for long-term demand and market leadership.

At Jumpact, we focus on positioning brands where perception drives growth. My work spans high-growth companies in Canada, Pakistan, and beyond, helping them gain visibility, credibility, and competitive strength.

What I focus on: 
✔ AI and Tech B2B brand positioning
✔ Narrative-driven branding
✔ Category ownership and market perception

If you’re building in AI, SaaS, or future tech and need more than a branding service, let’s talk.

We studied 100+ top LinkedIn creators. Here’s what the best do differently.

Across all of these brands and founders, I noticed a pattern:

You show up. People read. But your message doesn’t really resonate.

This is a lack of structure. The same misalignment keeps popping up across founders, creators, and teams.

So I teamed up with Tomas Loucky to break down what top LinkedIn creators do differently when it comes to messaging.

The result is a carousel that maps every step from first impression to lasting authority:

→ How to lead with clarity so people actually understand what you do

→ How to stay consistent without losing personality

→ How to build depth over time, not chase viral posts

→ How to make every platform work together for your message

→ How to own your narrative before someone else does

We’ve seen hundreds of brands speak online. Only a few own the room.

Messaging is no longer just a nice-to-have. 
It serves as a multiplier that makes content, campaigns, and even teams work harder.

Swipe through to see the lessons, examples, and actionable steps we’ve distilled from working with founders, creators, and B2B brands.

Follow Tomas Loucky and Momina Rajput for messaging strategies that actually stick and make your tech brand STAND OUT!

Momina Rajput

Branding AI & Tech B2B Businesses for Authority, Clients & Capital

What Top LinkedIn Creators  Get Right About Messaging

Sure, logos are noticed, but it’s the leaders who are followed.

A company brand builds legitimacy.
But a personal brand builds loyalty.

Scroll any platform and the pattern is clear:
The person behind the company almost always eclipses the company itself.

Because people don’t form attachments to trademarks.
They connect with quirks, stumbles, and sparks of honesty.

✨ A business can inform.
✨ But only a person can inspire.
✨ And in today’s attention economy, inspiration is currency.

→ Richard Branson’s adventurous persona overshadows Virgin.
→ Gary Vee’s voice dwarfs Vayner.
→ Founders who show up consistently become bigger than their own logos.

If you’re building your business brand but neglecting your personal brand—
You’re leaving trust, reach, and influence untapped.

The real question is:
👉 If you’re a founder, has your personal brand risen to the level your company deserves?

Because in the end, it’s not your logo that carries the movement forward.
It’s you.

Forbes calls this a $750M authority masterclass.

If you’d asked anyone in 1994 what the “it product” of 2024 would be, not a soul would’ve said a steel water bottle with a handle.

Yet here we are. Stanley Cups leapt from $74M in 2019 to $750M in 2023.

And no, nothing changed about the actual product - same steel, same function, same cup.
The secret was the momentum of meaning.

Here’s the brilliance to take notes from:

→ Community as the brand.
 
Owning a Stanley was about identity. Carrying one signaled you were part of a tribe: hydrated, stylish, and “in the know.”

→ Marketing diversity.

Stanley didn’t rely on one channel. They layered TikTok virality, influencer partnerships, limited color drops, and retail frenzy. 

Each touchpoint reached a different cultural corner, expanding the circle of belonging.

→ Co-created storytelling.

The brand let customers do the talking. Viral TikToks. That now-famous car fire. 

Everyday creators reframed the product through their own cultural lens, multiplying reach without multiplying spend.

→ Scarcity with substance. 

Scarcity was paired with reliability: a century-old product with proven durability now wrapped in a new emotional story.

→ Leadership that listens. 

Terence Reilly, the same guy who made Crocs cool, knew brands are co-authored with the people who love them.

By handing the pen to the community, he turned marketing into mythology.

The major takeaway is: Products can last a century. But messages must evolve with culture. From utility to identity, from steel to status.

Your product might be brilliant. But until your audience sees themselves in it, you’re just selling features.

Stanley sold belonging. And belonging scales faster than any marketing budget

What product in your life has become less about its function and more about what it says about you?

From a scattered brand to a dinner invite by Notion

Four months ago, a SaaS founder called me in. Their story was doing the splits: marketing on one side, product on the other, tech somewhere in between and the audience left wondering what on earth this brilliant company actually did.

Not their fault.
When you’re busy shipping features and herding investors, storytelling feels like a luxury. Except it isn’t. It’s the whole game.

Because the cruel truth is this: even the most beautiful product dies in obscurity if no one can see its shine, hear its music, or feel its weight.

So we burned the old script.
Built a new one from the root.

→ A framework the whole company could hum in unison
→ Content pillars that carried the tune into the market
→ Founder voices that stayed real, not rehearsed
→ Case studies that read like stories, not spreadsheets

Fast forward: the market leaned in, investors started circling…
And the cherry on top?
A dinner invite. From Notion.

Because when the story clicks, the world stops asking questions and starts sending invitations.

If your story isn’t landing, let’s sort it out. We’ve got you!

At a mom meetup yesterday, a girl looked at me and said:

“Momina’s life is set.”

Apparently, I’ve got this dreamy setup:

- A business that runs.
- A husband who’s on my team.
- ⁠A nanny who helps with the kids.

I smiled… but in my head I thought,
“Babe, if only you saw the blooper reel.”

The 2 a.m. work marathons.
The times I took client calls in the bathroom because the kids were screaming.
The launches that flopped before they flew.
The years of figuring it out with no manual and no guarantees.

It wasn’t “set.”
It was sweat.
(And coffee. So much coffee.)

So if you’re in that season where it feels impossible…
just know, it’s not magic.
It’s moments that add up.

And one day, someone will look at you and say,
“Your life is set.”

And you will smile, because you will know the real story.

Ever wonder why nobody saves your posts?

If they’re not saving it, they’re not seeing themselves in it.

That’s the silent killer of most content.

You think you’re being clear…
but your audience just scrolls past with a blank stare.

The difference between a post that CONVERTS - and one that gets ghosted?

It’s not design or clever wordplay.
It’s not even 𝘫𝘶𝘴𝘵 value.

It’s resonance.

The kind that makes people freeze mid-scroll like they’ve been hit with their own unspoken thoughts.

In today’s video, we’re lifting the hood on what makes people say:
“This. Is. Me.”

You’ll want to watch this one.
But you’ll definitely want to save it.

Most B2B SaaS founders can’t get their messaging to stick.

They blame their product, but it’s deeper than that.

There’s an underlying problem they never even notice or consider.

And that’s their messaging structure.

After working with several SaaS founders, I started to notice a pattern. The same messaging struggles were haunting every one of them:

Their core value wasn’t landing with the right audience.

Sales teams were confused, leading to inconsistent pitches.

Marketing was pumping out content that felt like it was speaking a different language than the sales team.

I kept hearing one thing over and over:
“We know what we do, but we can’t communicate it clearly.”

This wasn’t just a one-off problem. It was everywhere.

So, I set out to solve it. Not with more theoretical fluff or abstract concepts, but with tactical, repeatable solutions that actually work in the real world.

That’s why I built The Messaging Method - a structured, repeatable framework that:

→ Pins down the one thing you want to be known for.

→ Locks in a unified narrative across founder, sales, and marketing.

→ Gives your team the exact language to sell without second-guessing.

The Messaging Method is field-tested with scaling SaaS companies that needed their message to land with investors, partners, and enterprise clients, all while keeping the founder’s voice intact.

It was about honing in on what already works and putting it into a structure that’s easy to apply and scale.

This has resulted in founders and their teams getting a messaging framework that aligns, connects, and converts.

Messaging clarity is the foundation for scaling your business. And The Messaging Method is the blueprint to make that happen.

If you've been feeling stuck with your messaging or are unsure how to get it right, shoot me a DM.

Your co-founders might be speaking in different voices, and it’s costing you trust.

When every leader sounds disconnected, your audience starts questioning what your company actually stands for.

This doesn’t mean that every co-founder should be posting the same thing. 

Nope, that’s not the goal. 

What you need is a UNIFIED message, one that feels aligned and trustworthy, even if everyone expresses it in their own way.

When your brand voice is clear and consistent, even personal deliveries will feel like they belong. 

This builds trust with your audience, and trust is the foundation of every strong relationship, online or offline.

Strong messaging empowers individuality. It lets each co-founder speak in their own way while keeping the brand aligned.

Imagine your team confidently speaking with one cohesive message that still lets each of you shine through your own voice. 

That's what creates a brand that sticks.

If your co-founders aren’t aligned in their messaging, it’s time to change that. 

I’m here to help you bring your brand voice into alignment, DM me "Brand Voice" if you’re ready to make it happen.

I am so flawed.
YES! I actually just said that.

But you know what?
Your flaws are your strengths. 

I’ve been called:

“Too unfiltered.”
“Too chaotic.”
“Too impulsive.”

And honestly? They’re right.

Yes, I "thrive in the uncertainty". While most freeze, I move. Chaos sharpens my focus, it doesn’t break me.

I've never been one-tracked. I see connections others miss. It’s not randomness; it’s strategy in motion.

Oh and the best one:
Yes, I’ve been called impulsive.

But here’s my secret: 

I don’t overthink, I build. Action keeps the momentum going while others stay stuck.

And yes, I’m intense.
But intensity means focus. I don’t do things halfway.
No room for mediocrity.

I’ve been told I’m unfiltered.
But clarity is kindness. Sometimes, saying exactly what needs to be said is the only way forward.

So next time you judge yourself or others,
remember!!

The things you think are flaws? 

They might just be the qualities that set you apart and make you unstoppable.

Own them and put them to good use.

The things I was called out for...

Here is how we delivered 700k impressions in 90 days, organically:

My team and I worked with a B2B SaaS business that had it all on paper: strong product, sharp strategy, talented teams.

But the message wasn’t landing.

-Product spoke one way.
-Operations spoke another.
-Founders sounded misaligned.
-And the audience was super confused.

Here’s how we fixed it:

1. Built a messaging playbook

So every founder, marketer, and salesperson spoke the same language.

2. Aligned the founders’ brands

Kept their individuality, but tied it all back to one story.

3. Structured repeatable content

So the team could consistently publish what actually resonated.

The results?

→ +1.3k organic followers on the business page in 3 months
→ Posts hitting 120k+ impressions each
→ 700k impressions across all profiles
→ Engagement up 500–700%, leading the category

Now the business has a message that works, a market that listens, and a brand people trust.

We work with only a few businesses each quarter. This quarter, we are taking on 2 new client engagements.

If you are a B2B business in tech, and want your message to become your biggest growth lever, drop me a message.

Let’s get you sorted 🙂

"If I click your LinkedIn profile, will I know what your brand does in 5 seconds?"

Most B2B founders are so close to their product, they explain features instead of addressing what people actually need to know.

In this video, I break down three key questions I ask when evaluating a brand’s messaging and why most founders miss the mark.

Curious if your messaging is clear enough to catch the right attention? 

Watch the video for actionable tips and find out.

You know your brand messaging needs work when every sales call turns into you explaining what the company actually does.

It happens more often than most realize. 

Founders run into a clarity gap that creates disconnect between them and their ideal customers.

The way out is a Messaging Framework.

A solid framework that gives your team the tools to:

→ Speak with confidence, without second-guessing

→ Translate product features into benefits your audience actually values

→ Keep your brand alive and consistent, even when you’re not in the room

In this video, I break down why B2B teams struggle with storytelling, where cracks usually appear, and how a clear messaging system transforms the way your entire business communicates.

When your messaging is clear, your brand is both understood and remembered.

Tune in to see how messaging can become the silent engine of growth or the hidden hurdle that holds you back.

Go, shawty, it's ma birthday! We’re gonna party like it’s ma birthday!

😁

Ok now that I have the main character energy out of my system, let’s sober up. 

I turn 37 today so il share 37 lessons i’ve learnt along this journey.

1. Ok no.. I can’t do this to you.

I will just share one lesson.

BET ON YOURSELF, AND BE YOUR BIGGEST CHEERLEADER.

Because you are worth it.

Always :)

No alternative text description for this image

I’m hiring an Ops & Automation Manager.

Someone who loves structure, details, and tech tools.

Who can keep our projects and content calendar on track, coordinate with designers/writers/editors, and make sure nothing slips through the cracks.

Who can track invoices and cashflow in a simple dashboard.

And who can set up automations (Zapier, Notion, Airtable, Manychat) so we stop doing things manually.

It’s part-time (15–20 hrs/week), remote, and ideal for someone with an agency or marketing ops background.

If this sounds like you, or you know someone who’d be great, let me know!

But they better be good, or I will come at you 💀

And the search is over! 

I am so excited to share that Saud Shahid has joined Jumpact as Ops & Automation Manager.

He brings the sharpness and drive to take our work further and faster, and I’m looking forward to the impact he will create for the companies we work with.

Welcome aboard, Saud. Here’s to building stronger systems around bold ideas 🙌🏾

Showing up on LinkedIn should be the simplest thing in the world: speak in your own voice, say what you mean, and move on with your day.

Yet the moment many leaders sit down to post, something curious happens. The language stiffens, the warmth disappears, and people who are otherwise intelligent and engaging end up sounding like a press release.

I am going live with Hassan Anjum to explore how leaders can begin showing up here without the awkwardness, without the jargon, and without the sense of trying too hard.

Together we will talk about:

✨ Writing in a way that actually sounds like yourself
✨ Engaging without slipping into sales mode
✨ Building influence in a way that grows steadily and feels natural

🗓 August 29
⏰ 1 PM EST

If you have ever written a LinkedIn post, felt it did not sound like you, and deleted it in frustration, this conversation is for you.

Set a reminder, join us, and see how showing up naturally can become the foundation of genuine influence.

Marium Lodhi, J. Francis Cooke and 56 other attendees

From Awkward to Authentic: How Leaders Can Use LinkedIn Naturally

We’ve been calling Rogers Communications daily for the last 10 days.
Both, my husband and I. So two numbers and 1.5–2 hours of wait time every single day for each of us!

We tried every possible channel: online numbers, in-app chat, everything.

Still no one to help us simply shift our current internet to our new address.

Just now, we called Bell.  
They picked up in the first minute.

Yes, they might be a little more expensive.
But I’m switching without a second thought.

Because the real differentiator?
👉 Customer service.

You can spend millions on ads.
You can undercut on price.
But if your customer can’t reach you when they need you, it’s game over.

Clearly, the comms companies that are winning are the ones that answer the call.

Tony Staffieri 
Rogers Communications 
Navdeep Bains 
Anne Martin-Vachon

Taplio

Momina Rajput's Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Momina Rajput's Linkedin Analytics

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Momina Rajput's Linkedin Analytics

's Best Posts (last 30 days)