The Communications Company

Helping brands grow meaningful connections and conversations with respective audience.  Help develop & execute Insightful storytelling ideas with passion across channels to make life better & exceptional value for all the stakeholders. "Ultimately its what you say and how you say it that matters! So lets fulfill dreams together by keeping it short, simple & spirited!" If you are looking to tread this path of pure symphony of growth with excellence and performance to unearth your brand potential & fill any gaps  in marketing by delivering experiences beyond perceptions, Do give me a shout at -thecommunicationscompany@gmail.com 

#Marketing #Integratedcommunications #publicrelations #Contentstrategy #brandstorytelling #corporatecommunications #mediasolutions #globalmarketing #marketingcommunicationsexpert #integratedcommunicationsspecialist #events #content#mediarelations #influencerengagement #mediasolutions #brandintegrations #publicrelations #brandedcontent #spokespersonquote #websitecontent #Socialmedia #Globalbrandambassadorvisit #consumerbrands #alcobev #spirits #luxury #consumer #lifestyle #fashion #entertainment

Marketing, Integrated Communications & PR Professional

Connectplayers Technology Inc

▪ Launch and engagement strategy, marketing campaign development, and content coordination
▪ Managed an annual marketing budget for launch & awareness building across traditional and digital channels. 
▪ Designed and delivered integrated marketing campaigns in owned, earned and paid media also covering events, community & partner tie-ups

Senior Marketing Manager (contract)

Evangeline PR

Support the Agency team on PR strategy and execution of campaigns for clients

Successfully executed the Tre Stelle Cheese for Change Program, promoting sustainable food choices among Canada's youth, with 500+ entries
Continuously supported media and influencer programs for agency clients. Maintained an updated media and influencers to cover Canadian market. 
Media intelligence and media pitches to broadcast and digital print media outlets Secured 30+ media outlet stories in the Festive Gift Guides 2022
Worked on Canadian #Alcohol beverage  and #food brands

Contractor, PR, Communications & Social Media 

Marketing Communications and PR Specialist

•	Create content for advertising campaigns in global contemporary media.Done campaigns for Print/TV/Radio/Digital/Outdoor/Retail/Events/PR/ Activation.
•	Conceptualise and handle integrated communication campaigns along with corporate reputation building, social media content writing and management, website content development, events ideas and execution plan, for creating a strong brand awareness in the target market.
•	Designing and implementation of communication strategies for internal and external audience, PR and advertising content material including press kits, corporate brochures, posters, product leaflets, product guides, annual report, website, outdoor, scripting, designing, artworks and production, television and Radio ad production, Media spends disbursement and advertisement placement.
•	Social Media content creation, updating and management
•	Blog creation, content development and implementation as part of integrated communication approach
•	Plan and handle on ground product launch events and press conferences
•	PR and corporate reputation management
Media outreach and engagement, media events, stakeholder mapping and key messaging 
spokesperson training and crisis management

Marketing, Integrated Communications and Public Relations

PPR South Asia

•	Lead the PPR team of India's largest geographic region- North Region of India to deliver integrated communication campaigns for partner clients 
•	In a shorrt tenure have added to the portfolio and delivered communications campaigns and PR solutions for Global Brands such as Glenfiddich, Google For Work, Sensodyne- GSK Consumer Healthcare, Triumph Motorcycles,Qualcomm and India’s largest Healthcare Group

Managing partner

Marketing Communications and Media Specialist

Pursued Master in Media at RMIT(Royal Melbourne Institute Of Technology,Melbourne,Australia) with exposure to all the Global contemporary media & Communication practices, Social Media,Industrial Media,Media Objects, Story writing, Scripting, shooting,editing and Production of communication material in print,audio,video,digital mediums.
Successfully completed 48 credits in courses of Contemporary Media Work Practices, Story, Medium & Genre, Industrial Media and Media Objects. 2014
Earned High Distinctions in Writing and Contemporary media work practices

Student of Master of Media at RMIT University,Melbourne,Australia

HT Media Ltd

Head: North & East, Brand Promotions. Hindustan Times, HT Media Limited
(Hindustan Times is India’s leading English newspaper daily. It is the flagship publication of HT Media LTD. Today, Hindustan Times is the number 1 news daily in Delhi and the number 2 in India. It is available in all major cities of India like Delhi, Mumbai, Kolkata, as well as smaller metros like Chandigarh, Amritsar, Jalandhar, Ludhiana, Dehradun, Patna, Bhopal, Ranchi, Lucknow and Jaipur. Hindustan, part of HT Media Ltd, is one of the most widely read newspapers in the Hindi segment. In Delhi, the newspaper is the second most read newspaper. Hindustan dominates in the state with an undisputed 84% share of the Hindi readership market, making it the only media choice for advertisers to access this rapidly developing economy and its vast market.)
Brand Promotions, Hindustan Times, offers Brands with media solutions in content across publications of HT Media Ltd, namely HT City, HT Café, HT Estates, Supplements of Hindustan, Hindi daily.
www.htmedia.in
Job Profile
•	As Head: North & East, drive the Brand Promotions team of North & East India to deliver Brand campaigns through Content integration Solutions in Print, Radio, events and social. Lead medium being Print: supplements of Hindustan Times Group Publications
•Drive consumer engagement strategies for clients & Maximise brand impact through innovative content campaigns through concept ideation, planning, development and execution.
•Collaborate with clients and their respective creative & Media agencies to identify and create impactful branded campaign ideas to align with client campaign objectives.
•Partner clients across verticals: Consumer Goods, Services, IT &Telecom, Real Estate, Entertainment, Fashion and Retail to deliver branded content solutions across HT City, HT Café, HT Estates, Brunch, Hindi Hindustan supplements, Fever and HT City.com 
•Pitch, design & deliver highly customised advertorial solutions and properties for clients

Head of Brand Promotions : North & East India

Fever 104 FM (HT Media Ltd.)

Fever 104 FM - A Contemporaray hits Hindi FM Radio Station is an initiative of HT Media Ltd. in partnership with Virgin Radio. Fever 104 FM Radio uses Hindustan Time’s media strengths in India and Virgin's Radio global expertise to bring a world-class fm radio station to the listeners across the country.)Hindustan Times is India's leading Media Group.
http://www.fever.fm/


•	As the National Head, Client Solutions based out of Head office at New Delhi,India, I lead value creation for key brand partners across the country offices at Delhi, Mumbai, Bangalore and Kolkata  
•	Accelerate brand performance of Fever & Concentrate on effective customer relationships through strategic marketing of Fever products 
•	Lead, Plan & Deliver integrated Brand communication campaigns in Radio, Activation, Events, Mobile and Social Media/Digital to aid brand presence and equity amongst the key target audience set for the Partners.
•	Recommend & drive effective brand solutions for enhancing brand shares of partners of Fever through
o	Market intelligence and competitive mapping  
o	Drive brand interface in Social media through engagement with on-line communities 
o	Understand & evolve marketing and communication solutions basis market feedbacks and studies
•	Work in a Matrix system along with Station Heads and their respective teams across the India Offices to maximise brand equity of Fever amongst key partners
•	Directly assisted by key specialists in Research & Knowledge, Creative and Events,  Activation & Digital to generate integrated brand campaigns
•	Manage internal and external stakeholder relationships through synergies in work dynamics
•	http://www.exchange4media.com/46104_new-client-solutions-head-at-fever-fm.html

Head : National , Client Solutions

Weber Shandwick

•	As Delhi Branch head of CentreStage which was at that time a Corporate Voice Weber Shandwick Company, I led the Delhi Branch of operations. 
•	Conceived integrated marketing solutions to strengthen the positioning of brands. Harness the power of Advocacy by engaging stakeholders in creative ways to build brands and reputation through solutions in Public Relations, Events & Activation and social media
•	Ideation on the Brand and recommendation of concepts to enhance brand connect across touch points with key stakeholders. 
•	Engage the stakeholders by intensive mapping and messaging.
•	Deliver solutions for Reputation management through stakeholder mapping, strategic messaging & media engagement across print, electronic, on-line channels and newswires.
•	Successful implementation of campaigns through Media Relations, audits, monitoring, Media tours and interactions
•	Crisis & issue management and CSR programme development
•	Drive brand interface in Social media through engagement with on-line communities and blogger relations
•	Media tie ups and placement of spokespersons in forums. 
•	Press briefings & Conferences
•	Spokesperson training and Media Workshops
•	Government approval process advice and Policy recommendations.
•	Ability to manage the external and internal communications for a brand. Handled internal newsletters and loyalty programmes. 
•	General Management & Accountability for teams to deliver contracted work on time and within budget, ensuring production of high-quality work product that meets outlined program benchmarks and goals, and overseeing the staffing and fiscal management of assigned accounts

Delhi Head, CentreStage , Corporate Voice Weber Shandwick Company

Optimal Media Solutions, Times Of India Group Company

Optimal Media Solutions offers media solutions in content across TOI group offerings (Print/TV/Online) for brands Consumer, Retail, Education and Fashion & Lifestyle space. The focus is on City Lifestyle Supplements from Times Of India.
•	Lead the Northern India Solutions team of Optimal Media Solutions. Drive marketing of brand solutions through the prism of content in liaison with clients & editors of the respective TOI metro publications.
•	Profit centre head – North India (Delhi, Jaipur, Lucknow, Chandigarh).
Drive brand solutions through the prism of content in in print/TV/on line mediums in liaison with clients & editors of the respective media.Majority of solutions were print led in all the metro publications.Support function of celebrity management for creation of events for coverage.
•	Profit centre head – North .Responsible for the Northern region P&L.

Regional Head - North India (Delhi & NCR, Jaipur,Lucknow,Chandigarh)

Marketing, Communications, PR and Brand Management Expert | Influencer Marketing & Social Media | Certified Wellness and Yoga Instructor

I am a marketing enthusiast and a life lover, specializing in marketing, communication in Consumer & Spirit and Wine industries.  

My passion to script brand stories based on stakeholder insights and to establish relations and engagements with the “brand publics” consisting of consumers, employees, investors, partners, government and the media. 

To me this art of storytelling comes from her experience in PR, Media, Branded Content and Advertising along with my knowledge of contemporary media work practices, story medium and genre and media objects acquired  at RMIT Australia. Navigating the key Message delivery to synchronize with the desired imagery in owned, earned and paid platforms is my personal strength. 

Lets connect!

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