Kvants

Chief Marketing Officer

MEMOI AFRICA 

DEVELOPER MARKETING
Orchestrated hackathons, bootcamps, and bounty programs, achieving a 65% increase in developer participation, establishing Memoi Africa as an innovation hub.

Led a comprehensive Memoi Brand overhaul, creating a brand book and website. Increased brand recognition by 75% within the web3 developer community and achieved a 30% improvement in brand consistency.

Boosted engagement rates by 60% through clear messaging, translating technical concepts for a 20% content consumption increase. Increased website engagement by 20% with valuable content, ensuring improved relevance.

Grew new user acquisition by 80% through targeted campaigns and improved effectiveness by 15% through cross-functional collaboration.

Grew the community to 5K members with a bootstrapped budget in four months, achieving a remarkable 525% growth.

Co-convened the Code Africa Conference, attracting 1K developers in its debut, increasing brand visibility by 45%. Achieved a 30% growth in brand exposure and Key Opinion Leadership at industry events, resulting in a 25% growth in event-driven leads.

Led product ideation, resulting in innovative offerings. Implemented revenue modeling strategies, contributing to a 60% increase in projected revenue. Supported a 20% increase in conversion rates by collaborating with product and sales teams.

Established strategic partnerships with top web3 players, including Solana, CELO, Tezos, Internet Computer (ICP), Aqua-Labs, HaloFi, Spheron, Telos, etc.

Created and implemented a digital marketing framework covering email, SEO, and paid ads.

Established measurable KPIs, leading to a 35% improvement in digital marketing efficiency and enhanced overall campaign performance through data-driven insights.

Co-founder (Developer Marketing) 

CoinW Exchange

✅Lead Campaign to onboard users in the African Market
✅Create and lead partnerships and synergies for market penetration.
✅Manage existing customers and relationships
✅Plan and lead offline and online marketing projects.

Regional Product Marketing Manager

GetFundedAfrica

GetFundedAfrica is a tech-enabled marketplace that matches startups, investors (VCs & Angels), corporates & government.

Role:
- Go-to-market strategy design (GTM) expansion 
-Product marketing design 
-Mentoring customers acquisition and markets
-Mentoring startups preparing for Pre-Launch towards a snipper market entry
-. Managing market validation, research  & building ideas into a product or service.

Startup Marketing Advisor

FinTech and Blockchain Association (FAB) 

FAB Association is an organization bringing together Financial and Corporate leaders along with Blockchain experts from across the globe. 

The Association is endorsed and supported by EST Global Inc for promoting the financial and technological education around the globe. 

FAB will improve and enrich the business compliance and relationships as one integrated tech world.

Board Member

The Tech Girl Foundation

The Tech Girl Foundation (NGO) is on a mission to onboard the next generation of female tech leaders from developing countries.

We are keen on closing the gender gap in tech by supporting ambitious women to become leaders in the tech industry. 

Our mission is to increase the representation of girls and women in STEM/technology-related careers and businesses.

Co-Founder

Zenith Chain

As the Director of Marketing at Zenith Chain, I string together effective marketing strategies, leadership, resources, and strategic decisions to promote Zenith Chain's visibility, brand recognition, and conversion, ultimately contributing to growth and penetration in line with the company's objectives. I work with set goals and consistently reach out for higher ROI on the marketing budget.
Leadership:
I onboard, train, and manage human resources helping team members understand and run with the company's vision. My leadership style empowers everyone to live out their full potential, speedily developing their skills and talents in line with their career path.
        Strategy:
My responsibilities span planning and executing growth-oriented quality multi-channel strategies. I focus on lead generation and conversion optimization campaigns to increase user adoption and create trust between users and the brand in a way that continues to yield accelerated results. I'm versed in omni channel/cross functional strategy or product launch campaigns that cuts across paid, earned, email marketing, content marketing, social media, growth hacking, PR, affiliate marketing, Reputation Management, SEO, Paid ads.
Business Relationship Building & Partnership:
 Part of my role also includes developing strategic connections between media brands, our boardroom, CEO, management team, and customers to ensure that marketing efforts are executed smoothly.
Delivery:
 With special attention to processes and structures, I deliver a consistent result in line with the goals and objectives of the business.

Head of Product Marketing

Initiating and driving a range of GTM programs including, launches, webinars, podcasts, social media, content marketing etc.

.Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

Content Development – Conceptualize and craft educational product and solution content for a variety of platforms

Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral

Demand generation – Develop and implement strategies to drive awareness and demand

Evangelism – Serve as a company spokesperson and go-to product expert.

Senior Product Marketing Manager

CMO Council

CMO Council is body of marketing leaders and brand decision-makers at Fortune 500 companies. 

It is dedicated to helping senior marketers gain access to resources, enabling them contribute to a global peer network & authority leadership programs that truly reflect the diverse regional markets. 

CMO Council is a convergence of Marketers from brands like Amazon, Unilever, P&G, BMW, GE, Microsoft, Grab, PepsiCo, Citi, DBS, Twitter, Google among others gather to share insights into the business dynamics, disruptive marketing trends, cultural nuances, opportunities, operational challenges and channel structures.

Member

adplist.org

ADPList a global community of Mentors and Members; a community that was born to democratize mentorship for all, and has grown to 12,000+ Mentors in about 141 countries across the globe. 

Mentors on ADPList share their knowledge to elevate  careers. 

At ADPList, we believe that career happiness should be a pursuit available for humanity.
Role:
Mentoring early career marketers

Marketing Mentor

Paykobo.com

Brand Marketing & Communications Manager

Global Marketing Executive accelerating Product Adoption and Brand Growth | Blockchain | Web3 | Crypto | AI | Go-to-market Strategist | Public Speaker |Advisor

Over the last 7+ years, I have built and scaled go-to-market strategies, sales org, and revenue at disruptive SaaS, Web3, blockchain, crypto, AI, and Fintech companies.
Highlights:
15+ successful product launches
5x Average ROI on marketing budget
7+ Years in Web3 & tech marketing
300k+ Social Media Community built
Multiple events, bootcamps, hackathon success. 

Monalisa Agbata is best known as a Go-to-Market Expert for growth-stage organisations. She is also a Public Speaker.

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