Monica Moran's Linkedin Analytics

I'm a firm believer in understanding the foundational principles of marketing, not jumping on the latest shiny new martech tools or fad social media platforms. First and foremost, marketing is all about empathy. If you're going to inspire change or get someone to take a specific action (usually to buy something) you need to understand their goals, fears, aspirations and emotions. Marketing is all about your market - i.e. your customers. Best way to truly know and understand customers? Simple. Talk to them! - i.e. be genuinely curious, ask lots of questions and listen without a hidden agenda. Market “research” doesn’t have to be complicated. Once you truly understand your target markets you can execute on the classic 4 P's: product, price, place (or distribution) and promotion. And that's what I do. Strategy before tactics, and strategy is always based on the market/customer. I also love talking to others about work and geeking out on marketing: https://balancethegrind.co/interviews/monica-moran-marketing-manager-at-aam/ https://www.marketingtrends.com.au/monica-moran/ “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt