Monica Banks

Gugu Guru

▶︎ 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘
I am the founder of Gugu Guru. We help innovative brands reach parents through creative and targeted content marketing campaigns, so they can increase sales and brand awareness with compelling content that converts. 

▶︎𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
Gugu Guru specializes in marketing to parents with:
• Digital marketing  
• User generated content (UGC) by the Mom Creator Economy
• Influencer marketing
• Social proof

▶︎𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗚𝗨𝗚𝗨 𝗚𝗨𝗥𝗨
Gugu Guru brings content strategy, along with our network of proven, vetted celebrities, experts, creators and influential parents. Our social commerce approach combines the best of influencer marketing and affiliate programs that brands can leverage as another performance-based sales channel. The team at Gugu Guru takes a personal approach in everything we do and you'll have direct access to us throughout the project. Our job is to handle everything from start to finish so that you don’t have to add anything on your plate. In fact, we will take things OFF of your plate as much as possible.

▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦
Our clients benefit from creative DFY (Done For You) influencer and affiliate marketing campaigns, as well as compelling and shoppable UGC (User Generated Content) in as little as 4-6 weeks, with most of it handled completely by the Gugu Guru team from start to finish. 

▶︎𝗪𝗛𝗔𝗧 𝗕𝗥𝗔𝗡𝗗𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚:
"Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side. We highly recommend that any new or upcoming brand consider adding Gugu Guru as a promotional partner, you won’t be disappointed.” - Erica Jutzin, Director of Marketing

FOUNDER & CEO DIGITAL MARKETING | CONTENT CREATION |  UGC | INFLUENCER MARKETING

Gugu Guru Social Commerce

▶︎ 𝗪𝗛𝗔𝗧 𝗜𝗦 "𝗪𝗢𝗥𝗗 𝗢𝗙 𝗠𝗢𝗠" ?
Gugu Guru's community of Mom Creators helps parents discover, purchase and recommend the best products and services for their own unique parenting journeys.  Mom Creators share honest, authentic video reviews and recommendations for our information-hungry audience of new parents.

▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?
•D2C brands in the parenting space 
•Brands launching a new product or service in the parenting space

▶︎ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
•Gugu Guru empowers creative and entrepreneurial moms by teaching them how to make great content for brands.
 

▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:
•Digital, engaging content from real moms.

▶︎ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:

"We’ve worked with the Gugu Guru team on several collaborations over the years and they have always been a great partner. Recently, we’ve brought them on board to help curate content, working with their mom creators on new product launches. The quality and creativity has been amazing - we’ve been so impressed!"
Ashley Gambrel, Social Media and Community Manager, TOMY (boon)

MOM CREATORS | MOM CONTENT CREATORS | UGC MOMS

Gugu Guru User Generated Content

▶︎ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗧𝗛𝗘 𝗣𝗣𝗢𝗩 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡 𝗦𝗬𝗦𝗧𝗘𝗠?
The PPOV or "Parents' Points of View" system is engaging, interactive and shoppable user generated content (UGC) sourced from a passionate community of Gugu Guides, experts and celebrity parents who share honest, authentic reviews and recommendations for our information-hungry audience.

▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?
•Brands struggling to generate high quality content, i.e., videos and images.
•Brands looking to generate UGC for use in paid ads and media (Meta, Spark, etc.)
•Brands launching a new product or service in the parenting space looking for reviews, testimonials and content from parents.

▶︎𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
• Our team works hand-in-hand with parent creators to ensure all of our content is authentic, engaging and interactive.

▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:
•Video content for your license-free usage
•A library of photography for your license-free usage
•Written reviews and testimonials for your usage
•Complimentary celebrity/influencer gifting

▶︎𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:
“We have been partnering with Gugu Guru for a number of years now, and they have always been a pleasure to work with. Their team creates quality content, is timely and organized, and brings great ideas & opportunities to the table. We plan to continue working with them for years to come!” -Tali Scheer Former VP of marketing at Baby K’tan

USER GENERATED CONTENT | UGC | VIDEO CONTENT | CONTENT MARKETING

Gugu Guru Influencer Marketing

▶︎  𝗪𝗛𝗔𝗧 𝗜𝗦 "𝗧𝗛𝗘 𝗚𝗔𝗕"?
Our influencer marketing Gugu Guide community includes hundreds of content creators, influencers, celebrities & experts actively sharing content. Brands benefit from partnering with these trusted moms who provide real-life insight into what products & services fit best for specific lifestyles through engaging content on Gugu Guru and their own social media. 

▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?
•Brands struggling to connect with influencers or who don't know where to start
•Marketers that don’t know how or don’t have the time to identify and vet the right influencers 
•Brands launching a new product or service in the parenting space looking for influencer or celebrity social proof
•Brand marketers that find it difficult to measure effectiveness of influencer marketing efforts
•Brands that don’t have time or resources to ideate, design and manage creative influencer marketing campaigns 

▶︎𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
• Gugu Guru creates DFY (Done For You) influencer campaigns that include creativity and strategy. We bring celebrities, proven, vetted influencers and influential parents. 
•Brands can benefit from the creator economy by signing up for Gugu Guru's affiliate partner platform Audenticity, which acts as a performance-based sales channel.

▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:
•100% done for you from start to finish influencer marketing campaigns designed to reach and resonate with your target demographic. Our team works hand-in-hand with all influencers to ensure content is high quality and on-message
•A dedicated success manager, and the full support of our team, to ensure goals are met (or exceeded!)
•Audenticity analytics demonstrating clicks, add to carts and conversions from campaigns

▶︎𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:
"Through celebrity & influencer seeding, the team at Gugu Guru does a marvelous job of getting exposure for the Crane brand in our target market of new parents." Katie Sotor, Director of Marketing Crane USA

INFLUENCER MARKETING | CELEBRITY GIFTING

Gugu Guru Interested to Learn More

▶︎ 𝗪𝗛𝗔𝗧 𝗪𝗘 𝗗𝗢:
Help brands looking to reach parents through: 
•Content creation
•Influencer marketing

▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?
•Any brand that wants to reach parents with an innovative product or service
•D2C brands in the parenting space 
•Brands launching a new product or service in the parenting space

▶︎ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
•Sign up using our form to let us know what service(s) you're interested in and we'll set up some time to chat.

▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:
•A phone call with us where even if you don't work with us, you'll come away with some great ideas for your brand.

▶︎ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:
“The consulting and advice I’ve received from the team has seriously been invaluable...I can say with 100% honesty that Mockingbird is significantly better positioned for success because of their guidance, introductions, and support.” - Eric Osman, founder/CEO at Mockingbird

INTERESTED TO LEARN MORE? …CLICK HERE…

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Entreprenista Member

Content & Influencer Marketing for Mom-focused Brands. Content Marketing | Influencer Marketing | UGC

Many brands want to market to moms but have no idea where to start. 

This is because these brands don’t understand how to create trust with moms who have engaged communities - a direct symptom of a weak content marketing strategy.

So, they doom scroll on social media but:

1) They waste 99% of their time trying to find the “right” influential moms
2) They have 0 idea how to work with these moms and what to pay once they get a response (if they even get a response)
3) If the moms do post, the content feels inauthentic and the brand has no idea how to measure impact 

All of this is a colossal waste of time.

How can you focus on raising brand awareness if you’re distracted with the fallout of failed outreach?

Overwhelming feelings steal your peace.

The dreadful thought comes: "Are we sure we have a product-market fit with moms?”

All of this goes away through connecting and collaborating with the right influential moms.

BrandAccess: Mom Creators gives you an unfair advantage: easy access to vetted influential moms whose communities match your ideal buyer profile.

To put a bow on it, we promote your brand to a massive community of moms to drive awareness. 

You’ll delete 90% of time-wasted scrolling social media looking for the “right” moms to promote your brand.

You create a community of mom fans. Doubts about product market fit vanish.

DM me "hello" if you're tired of scratching your head about how to work with influential moms.

FOUNDER & CEO | CONTENT CREATOR | SOCIAL COMMERCE | USER GENERATED CONTENT | INFLUENCER MARKETING

▶︎ 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘
I am the founder of Gugu Guru. We help innovative brands reach parents through creative and targeted UGC and social shopping campaigns, so they can increase sales and brand awareness with compelling content that converts. 

▶︎𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
Gugu Guru specializes in marketing to parents with:
• Affiliate marketing / ambassador programs 
• User generated content (UGC) by the Mom Creator Economy
• Influencer marketing
• Personalized shopping

▶︎𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗚𝗨𝗚𝗨 𝗚𝗨𝗥𝗨
Gugu Guru brings content strategy, along with our network of proven, vetted celebrities, experts, creators and influential parents. Our social commerce approach combines the best of influencer marketing and affiliate programs that brands can leverage as another performance-based sales channel. The team at Gugu Guru takes a personal approach in everything we do and you'll have direct access to us throughout the project. Our job is to handle everything from start to finish so that you don’t have to add anything on your plate. In fact, we will take things OFF of your plate as much as possible.

▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦
Our clients benefit from creative DFY (Done For You) influencer and affiliate marketing campaigns, as well as compelling and shoppable UGC (User Generated Content) in as little as 4-6 weeks, with most of it handled completely by the Gugu Guru team from start to finish. 

▶︎𝗪𝗛𝗔𝗧 𝗕𝗥𝗔𝗡𝗗𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚:
"Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side. We highly recommend that any new or upcoming brand consider adding Gugu Guru as a promotional partner, you won’t be disappointed.” - Erica Jutzin, Director of Marketing

Eeek. This is what I live for. 👇🏻 

Inside the Gugu Guru Collab Community, we recently matched Water Wipes (global brand, leading natural baby wipes) with The Parent Collective, a trusted prenatal education provider. 

Through this partnership, Water Wipes will now be featured in The Parent Collective’s parent workshops—putting the brand directly in front of new families at one of the most influential stages.
 
This collaboration reflects the true power of our Collab Community—where strategic matchmaking leads to authentic, long-term impact.

Monica McDonald Banks

I help mom-focused brands start & scale their own communities of mom influencers and launch impactful, creative campaigns. | 3x Mompreneur | Content Creator

For the last 16 years, I’ve been self-employed — which has always been a rollercoaster of empowerment and anxiety.

I love being my own boss, building something from the ground up, and designing a life that works for my family. 

But I have an advantage that many solopreneurs don't have: my husband carries our family's health insurance through his employment. 

Being self-employed is scary enough. To have the worry of adequate health care coverage off my plate, is HUGE.

I've witnessed people navigating our broken healthcare system as a self-employed entrepreneur - and it's terrifying. I see so many creators stress about how they'll get coverage and many solopreneurs simply give up on their dreams to work for someone else because they need the insurance.

That’s why my latest Moms Building the Creator Economy feature hit me so deeply.

I sat down with Crystal Jackson, MBA, co-founder of EssentL, who turned her own $14,000 hospital bill into a mission to make health coverage fair for creators, freelancers, and founders.

Crystal built essentL Creator to give independent creators access to corporate-quality coverage — at prices that actually make sense — along with benefits like 401(k), mental health support, dental, vision, and even pet insurance.

She’s proof of what happens when moms identify the pain points in our system and decide to fix them for all of us.

If you’ve ever worried about your family’s insurance while building your business, this one’s for you.

Link to the interview in comments. 👇🏻

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