Monica Banks's Linkedin Analytics

Many brands want to market to moms but have no idea where to start. This is because these brands don’t understand how to create trust with moms who have engaged communities - a direct symptom of a weak influencer marketing strategy. So, they doom scroll on social media but: 1) They waste 99% of their time trying to find the “right” influential moms 2) They have 0 idea how to work with these moms and what to pay once they get a response (if they even get a response) 3) If the moms do post, the content feels inauthentic and the brand has no idea how to measure impact All of this is a colossal waste of time. How can you focus on raising brand awareness if you’re distracted with the fallout of bad influencer marketing? Overwhelming feelings steal your peace. The dreadful thought comes: "Are we sure we have a product-market fit with moms?” All of this goes away with high quality, mom user generated content (UGC), and word of mouth marketing through influential moms. I emphasize a hybrid approach because brands don’t just need content shared on mom influencers’ feeds, they need the mom UGC for the brand’s own channels. Here’s my 3-point blueprint that gives you an unfair advantage: 1) Easy access to vetted mom influencers whose communities match your ideal buyer profile 2) A white-glove service handling everything from brief to delivery of content 3) A library of engaging video and stunning photo content To put a bow on it, an ENTIRE community of mom brand ambassadors to drive awareness. You’ll delete 90% of time-wasted scrolling social media looking for the “right” moms to promote your brand. You create a community of mom fans. Doubts about product market fit vanish. DM me "hello" if you're tired of scratching your head about how to work with influential moms.