Marketing Sem Idade

With over 30 years of experience in Marketing, Sales, CMI, Trade Marketing, and Customer Success, Marketing Sem Idade was created to transform market data and consumer trends into effective strategies for B2B and B2C companies. The consultancy specializes in decoding consumer behavior and preferences, generating actionable insights that drive product development, communication, and market strategies.

Key activities and responsibilities:

▪ Conducting detailed qualitative and quantitative research to identify consumer needs and trends;  
▪ Developing category trend studies, translating insights into strategies for short-, medium-, and long-term business planning;  
▪ Actively participating in workshops, conventions, and summits, bringing an innovative perspective to companies looking to stand out in the market;  
▪ Crafting personalized presentations on strategic marketing, market analysis, innovation, and consumer trends, with a focus on practical impact and results;  
▪ Strategic collaborations with branding and professional photography specialists, offering a range of services that strengthen clients' brand presence.

B2C Experience:  
▪ Kodak, Bunge.

B2B Experience:  
▪ Firmenich, Quest (now Givaudan), Drom (now Givaudan), Takasago, Mane.

Market Intelligence:  
▪ Mintel.

Marketing Sem Idade stands out by turning data into intelligent decisions, offering a competitive advantage through data-driven strategies and deep insights into consumer behavior.

Learn more:  
São Paulo - SP, Brazil  
Mobile | WhatsApp: +55 11 9182-96503  
Website: [https://linktr.ee/marketingsemidade](https://linktr.ee/marketingsemidade)

Founding Director

Mintel

▪ Reporting directly to the Vice President of the region's Commercial area, based in Chicago;
▪ Strategic management in relationships and service to regional customers in the Food, Beverage, Cosmetics and Personal Care, Cleaning, Pet and Pharmaceutical Industry segments;
▪ Responsible for incorporating company information into strategies and strategic plans aimed at business growth;
▪ Definition of global customer strategies together with the Account Director;
▪ Participation in regional or global customer lectures, preparing and presenting category, consumer, and market trends;
▪ Representing the company in national and international workshops;
▪ Strong involvement with stakeholders and integration with business strategy, with proven ability in people leadership.

Main result obtained:
▪ Leading results and high-volume retention and contract upgrade targets, achieving retention of 94.2% in the last fiscal year.

Senior Customer Success Manager for Key Accounts in LatAm | Marketing

▪ Reporting directly to the Senior Vice President of the Customer Success area, based in Chicago;
▪ Leadership in managing Brazilian accounts in the consumer goods sector, expanding, as necessary, to branches in Latin America;
▪ Responsible for developing and implementing innovative strategies for customer retention and contract optimization.

Customer Service Manager - Latin America

MANE

▪ Reporting directly to the Marketing Manager;
▪ Strategy Management for categories such as Hair Care, Deodorants, Sun Care and Male Grooming, coordinating both reactive and proactive projects;
▪ Leadership of projects related to the L'Oréal client, establishing strategies and service plans;
▪ Development and presentation of studies aimed at customers, including analysis of consumer behavior, olfactory preferences and development of concepts for new products;
▪ Relationship and collaboration closely with areas such as business, market research, fragrance evaluation and R&D;
▪ Ability to develop continuous interfaces with clients' Business, Marketing, Research, R&D and Market Intelligence departments;
▪ Definition of global client strategies together with the Account Director.

Sr Product Manager

Takasago

Together with my responsibilities as HPC MKT MGR, be the global leader in Surface Cleaners and other household segments.

▪ Report to the Divisional Board of Fragrances;
▪ Project management and strategy development for the Beauty and Home Care categories for clients in Brazil and Argentina, with presentations in workshops in both countries;
▪ Management of 50% of the Marketing Budget;
▪ Co-management, alongside the Market Research Coordinator, of research for B&HC;
▪  Co-Manager of the marketing team (4 people; 1 with direct report);
▪ Global management of the Hard Surface Care category, working with local marketing departments on key client projects and annual global category review.

Global Category Leader – Hard Surface Care

▪ Home & Personal Care Marketing Manager, Brazil and Argentina.

▪ Oversees local management of global projects for HPC Clients;
▪ Defines strategies for principal segments: Laundry Softeners, Surface Cleaners, Disinfectants, Hair Care, Soap Bars, and Skin Care projects across Brazil and Argentina;
▪ Collaborates closely with the Commercial Area to synchronize strategic initiatives;
▪ Aligns local market strategies with global objectives and guidelines;
▪ Ensures consistent brand messaging and strategic positioning across designated segments;
▪ Coordinates with cross-functional teams to facilitate seamless project execution;
▪ Analyzes market trends and consumer behavior to inform strategic decisions;
▪ Enhances customer engagement and fosters relationships to understand and anticipate market needs;
▪ Drives market growth and brand presence in both the Brazilian and Argentine markets;
▪ Adheres to budgetary constraints, ensuring optimal allocation of resources across projects;
▪ Navigates regulatory and compliance environments within Brazil and Argentina to ensure all marketing activities are in alignment with local laws and guidelines;
▪  Cultivates a data-driven approach to inform and optimize marketing strategies;
▪ Engages with stakeholders and key opinion leaders within the industry to stay abreast of emerging trends and opportunities.

Home & Personal Care Marketing Manager

ByBlu Arranjos Florais

▪ A profitable hobby turned into a part-time job that has helped me improved and train my creativity, ability to deal with non-favorable situations, client relationship and budget management.


http://bybluarranjos.blogspot.com.br/

Partner & Florist

Herbalife

▪ Served as a World Team Member overseeing a team of distributors and managing over 60 clients;
▪ Upon joining Takasago, ensured a smooth transition of clients to another distributor for uninterrupted service;
▪ Participated in multiple company trainings and events;
▪ Delivered lectures on the company's Skin Care line.

Independent Distributor

Consultancy

▪ Leverage partnerships with professionals to provide strategic solutions in Marketing, Sales, and, when necessary, People Management.

Strategic Marketing Consultant

Drom International Fragrâncias Ind. e Com. Ltda.

▪ Led the Marketing Department for FF, Home Care & Personal Care projects;
▪ Managed PR campaigns, directed publicity initiatives, and coordinated high-level meetings with key clients;
▪ Collaborated with Account Managers to develop and implement commercial strategies;
▪ Mentored and provided guidance to a team of 2 marketing assistants;
▪ Served as the primary liaison with international teams located in Germany, China, France, and the USA;
▪ Spearheaded product launches and promotional events to drive brand awareness;
▪ Conducted market research to identify trends and opportunities in the FF, Home Care & Personal Care sectors;
▪ Coordinated with the R&D department to align marketing strategies with product development;
▪ Evaluated and optimized digital marketing campaigns to ensure maximum reach and engagement.

Marketing Manager

Autonomous Worker

▪ Managed B2B marketing projects as a third-party consultant;
▪ Oversaw market research initiatives to understand industry trends and customer preferences;
▪ Collaborated with cross-functional teams to streamline marketing campaigns and enhance outreach;
▪ Designed and implemented digital marketing strategies to enhance online presence and engagement;
▪ Coordinated with sales teams to align marketing strategies with sales objectives;
▪ Analyzed campaign performance metrics to drive continuous improvement and ROI;
▪ Established partnerships with industry leaders to expand brand reach and influence;
▪ Led team workshops and brainstorming sessions to innovate new marketing approaches.

Marketing Consultant

Givaudan

Quest International (Current Givaudan)

▪ Latam Marketing Manager for Personal & Oral Care Products;
▪ Managed strategic marketing initiatives across the Latin American region;
▪ Collaborated with key industry players including UL, CP, Natura, P&G, O Boticário, Unisoap, among others;
▪ Oversaw product launches and coordinated cross-functional teams to achieve marketing objectives;
▪ Analyzed market trends to provide insights for product development and positioning;
▪ Developed and maintained strong relationships with clients and stakeholders;
▪ Led branding efforts and campaigns to strengthen product visibility in the market;
▪ Organized and participated in industry events and trade shows to promote brand awareness;
▪ Coordinated with sales and R&D teams to align marketing strategies with business goals.

Regional Manager for Personal Care Categories

Welcome to my profile!

I have over 30 years of experience in Marketing, Sales, CMI, Trade Marketing, and Customer Success in B2B, B2C, and Market Intelligence sectors. I am the founder of *Marketing Sem Idade*, a consultancy specializing in translating market trends and consumer needs into strategies tailored to your business.

*Marketing Sem Idade* was created to unlock the potential of companies by helping them identify valuable opportunities for their brands, products, and services. The consultancy offers an approach based on detailed qualitative and quantitative research, category trend studies in fast-moving consumer goods, and active participation in innovation workshops and summits.

With a focus on turning consumer data and behavior into actionable insights, *Marketing Sem Idade* empowers its clients to develop data-driven strategies that fuel growth and success. In addition, the consultancy offers personalized presentations and strategic collaborations in areas such as branding and professional photography, always aiming to strengthen its clients' brand presence.

Looking to discover new opportunities and take your business to the next level? Send me a message!

Cell | WhatsApp: +55 (11) 9182-96503  
Website: [https://linktr.ee/marketingsemidade](https://linktr.ee/marketingsemidade)

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