Monique Benoit's Linkedin Analytics

I'm a high-energy, bold leader who absolutely loves retail, brand strategy, fashion and beauty. My sweet spot is helping brands to tell their stories by taking everything I know as a former merchant and bringing that to market with your brand. If you are a brand that has an amazing story, efficacious product, resiliency, and vision we could be a great fit. Tactically, I help brands establish their vision and story to get clear on brand foundations. We work through specifics on your target consumer, and your ideal retailer, and confirm that all parts of your brand are aligned. Have you ever seen Target selling a $40 shampoo? Nah. That's why we go over these things - to ensure we're all aligned with what's needed and what makes sense. We conduct a review of finances to ensure you are ready to scale. This means you have a known flow of income from sales and/or funding. If not, we work on building a plan for that. I'm not an activator, but I have connections who do fantastic work here. Once these foundations are set, we work to make retail connections to get you on the path to scale. I am NOT: guaranteeing you placement on shelf. I'm a co-pilot to help you launch, scale and crush. A few random facts that share more about me: I am passionate about equity and inclusion. I claim the Philly suburbs as home, though I was born in Detroit. I eat my fries with mayo. Specialties: finding new brands, assessing whitespace opportunities, assortment and product strategy, merchandising, market analysis, data analysis, collaborating across functions, peer coaching, b2b sales, b2c sales, diversity & inclusion, dei