Interamerican Construction Guild Corporate 

Responsibilities: 
●	Conducted meetings with stakeholders to share changes, project scope and timelines. 
●	Designed the corporate branding, from identifying the target audience, the concept and the creation of the visual identity itself.
●	Created the Corporate Brand Identity Manual.
●	Designed the Corporate Services Brochure.
●	Designed printed material for the members and administrative staff of the Corporate.
●	Managed design coherency and quality throughout the communication channels of the Corporate.
●	Worked closely with the management and administration area to create specific marketing strategies for the Corporate.
●	Created printed designs for promotional purposes.
●	Created digital designs for social media marketing campaigns.
●	Designed  and developed mailing campaigns in HTML.
●	Designed the corporate's website from UX research, Sitemap to UI Design in Figma.
●	Developed of the corporate's website in HTML / CSS and JavaScript.
●	Designed print and digital material for internal information and advisory campaigns.
●	Provided consulting services on branding to companies part of the Corporate.
●	Facilitated channels of constant communication with the management area and the members in the Corporate to share scope and timelines of the projects.
●	Designed websites for the companies part of the Corporate, doing UX research, User flows, sitemaps and UI designs in Figma.
●	Developed in HTML / CSS and JavaScript websites for companies part of the Corporate.
●	Managed sites using Google tools (Search Console, Analytics) to improve SEO and achieve marketing objectives.
●	Designed of service brochures for companies in the Corporate.
Achievements: Created the Corporate branding ensuring visual cohesion in all its applications, created and advised branding improvements and Web design for companies part of the Corporate, planned and implemented both external and internal marketing campaigns.

Head of the design and marketing department.

Nautillus Shop

Responsibilities: 
●	Designed the Branding of the store, defining the target audience, creating the brand and visual identity.
●	Created the Brand Identity Manual.
●	Designed the store's product catalogue both for restaurants and bars and for sales to the general public.
●	Designed Flyers, Posters, and Menus to show the products of the store in the associated restaurants and bars.
●	Interacted with clients and management in branding projects.
●	Created digital illustrations for promotional use of partner brands.
●	Designed packaging and stationery following the branding guidelines.
●	Designed printed material for the frequent customer program (cards, flyers, labels and coupons)
●	Created mailing templates in HTML for frequent customer programs.
●	Designed promotional collaterals for social media marketing.
●	Conducted product photography sessions and photo editing.
●	Designed promotional objects following the guidelines of the brand.
●	Created short videos for promotion on social media.
Achievements: Created store branding, product catalogue, collateral printed and digital design for marketing purposes.

Visual Designer

Universidad Veracruzana

Responsibilities: 
●	Conducted a Heuristic Evaluation to the existent UI/UX of the System.
●	Conducted A/B testing and Usability testing
●	Created User personas for a better understanding of the user’s needs.
●	Evaluated the data collected for the troubleshooting area in the last year.
●	Created User Stories and Storyboarding, considering User personas and all the collected data.
●	Conducted meetings with the developers and the management area to share all the collected data and the UX research process.
●	Worked with the Developers to create the information architecture and user flows of the system.
●	Created Low fidelity Wireframing for the teachers and tutors modality.
●	Created High fidelity Wireframing for the teachers and tutors modality.
●	Designed Static Screen Mockups for the teachers and tutors modality.
●	Collaborated to UI Development in HTML/CSS and JavaScript for the teachers and tutors modality.
●	Created design System with notes and guidelines to assure a consistent experience across the range of products.
Achievements: Conducted UX research to understand their users and their needs to identify improvement opportunities, designed the UI for the teachers and tutors modality and created the first design system for the platform so developers now have a set of reusable elements, components, patterns and standards when facing frontend development.

UI/UX Designer

Responsibilities: 
●	Designed posters, flyers and printed materials for the events organized by the French Department.
●	Created Social media promotional content for the events organized by the French department. 
●	Created tailored Illustration for promotional purposes
●	Designed printed learning material like booklets and exercise books
●	Created audio-visual learning material like electronic presentations, short videos and animations.
●	Designed Infographics and charts for teaching purposes
●	Created the Branding Design for the new virtual teaching program (logo and stationary)
●	Worked with the head of teachers to create the information architecture for the virtual teaching program.
●	Designed High- fidelity wireframing for the virtual teaching program.
●	Designed Static Screen Mockups.
●	Created tailored Illustrations and Icons.
Achievements: Designed learning materials printed and Audio-visuals, Created promotional materials both printed and digital for the events organized by the French Department, worked in the Branding and UI design for the virtual teaching program.

Visual and UI Designer

I believe Design it's about future. 

You'll see, in the mostly accepted use the word "design" means "to plan". And planing it's always proyected in a future realization. So in it's core, design have a direct correlation to our capacity of thinking about the future, to believe on it and to make it happen. 

In my work I can spot on users and clients needs and match them to product solutions, solve design problems to create the best user experiences, collaborate with teams to generate the best posible design solutions, create UI, Branding, Visual design deliverables and more. But my favorite part of being a designer is to planning and shaping a better future for the products and projects that I work on.🖤 

Let's connect and talk about design or my other favorite topics: Art, History, Art History, Tech and AI art. 

Montse.

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