Thrivent

Lead team responsible for identifing, evaluating, piloting, and scaling digital channels to achieve short and long range client acquisition and revenue targets. 

Envision and execute channel activation strategies across a robust performance marketing mix to drive and capture demand for the brand. 

Lead high-performing team that leverages data to craft, deploy, and optimize paid media campagins aligned to busines and organizational objectives.

Engender a culture of psychological safety, accountability, authenticity, and excellence while promoting team engagement and well-being.

Paid Digital Acquisition Leader, Brand and Integrated  Marketing

Pavilion

Pavilion (formerly Revenue Collective) is a private network for high-growth leaders in every function.

Executive Member

Digital Strategy and Analytics Consultant (formerly bizdevmarketing)

Delivered business intelligence, marketing strategy, and execution to startups, small businesses and Bay Area agencies across diverse industries.

*Areas of Impact: GTM Strategy, SEO, Paid Search,  Brand Marketing, Brand Building, Asset Development, Creative Strategy, Corproate Strategy, Business Planning, Market Research, Consumer Insights, Research.

Digital Marketing Consultant

The Big Shift

Grew revenue globally for the company's 3rd largest profit center by 300% through facebook-driven automated webinar funnels.

Lifecycle/nurture marketing, Email, Paid Social, UX/CRO, Conversion Funnels, A/B testing, SEO, Search, Cross-Functional Leadership, Event Marketing.

Digital Marketing Director

Fathom Consulting

Led paid search strategy and execution for a start-up in the information services sector, providing in-market campaign data insights and analytic research that informed market positioning, messaging, differentiation and channel activation strategy.

Management Consultant (sub-contract)

General Mills

Enabled the success of a digital transformation pilot by delivering reporting frameworks, measurement plans, in-market campaign optimization and analytic research that demonstrated the impact of data-driven approaches to marketing, and garnered $13M of additional pilot funding. 

Delivered analytic insights which influenced the strategic direction of Pilsbsury's brand voice and message.

Leveraged owned and third party data sources to derive consumer insights and develop targeted recipe ideas for Tablespoon.com, a site ClickZ ranked #3 best content marketing site of 2012. 
 
Skills: Forecasting, modeling, reporting, tag management, strategic consulting, consumer research, analytics analysis, media campaign optimization

Target

Designed and delivered process for auditing and fixing widespread analytics tagging errors across Target.com, and led a team of three analysts to deploy with zero-defect execution.

Web Analytics Analyst

EURO RSCG

At Euro I learned from some of the brightest minds in advertising working on complex reporting and strategy projects for some of the world's best known brands.

Built company's Paid and Organic Search and Analytics offering. Managed extensive list of accounts. Reversed every downward trend in the client portfolio within 3 months of hire despite no ingoing paid search experience. My aptitude for paid media was thus discovered.

SEO/SEM Analyst

KickApps Corporation

Envisioned and executed owned media and technical SEO strategy that grew web traffic 60% QoQ and succesfully delivered goal of making UGC pages indexable to surface content in SERP. 

KickApps was hosted platform for creating social networks and adding social software features, video players and widgets to websites. More than 100,000 sites used KickApps, including major media companies like NBC Universal, The BBC, H&R Block, and Scripps Networks) and a wide variety of niche websites.

Consultant, SEO

Ecreative (Ecreativeworks)

Created, managed and reported SEO strategies tactics and results for 20 client portfolio in B2B industrial manufacturing sector.

Specialist, SEO

Growth marketing leader with 15 years experience and deep expertise spanning paid, earned, and own channels, and history of driving and capturing demand for some of world's best known brands. 



Taplio

Megan Starkey's Linkedin Analytics

Megan Starkey

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Megan Starkey's Linkedin Analytics

Megan Starkey

Want to drive more opportunities from LinkedIn?

Megan Starkey's Linkedin Analytics