Sumo Logic

Responsible for driving comprehensive content strategy, particularly to support critical campaigns.
Managing editor across a range of content marketing initiatives, including:
Blog
 - built new processes for content quality standards
 - expanded blog functionality and utility across campaigns
 - integrated content optimization workflows for ongoing upgrades
Case studies
 - revamped the look and feel to boost conversions as well as cross-functional interest in these assets
 - upgraded the content production and distribution mechanisms
 - improved internal and external perceptions of case studies with comprehensive content packages

Principal Content Manager

Every job is a climate job!
Working across our employee resource group membership to build climate activism and action, share learnings and insights, and build community around sustainability and climate justice.

Sustainability ERG Lead

Datafold

Launched weekly newsletter, with an average open rate over 40% and CTR over 13%, boosting business email list growth by 106%.
Revamped the website with expanded messaging and positioning; established a consistent blog publication schedule. Results included a 197% increase in search impressions, a 115% increase in organic traffic, and a 33% increase in inbound SQLs.
Initiated a comprehensive case study project, including customer interviews with written and video case studies.
Managed outside vendor relationships from choosing the ideal agency or consultant to overseeing day-to-day activities and project execution.
Led the series A announcement for the company, worked with the CEO and the investors on the press release, and resulted in 3x more media coverages than competitors funding news and an exclusive with VentureBeat. Video, website, blog, and PR content led to 30+ unique stories and a 340% traffic spike.

Head Of Content

Dgraph Labs

Messaging and positioning revamp leading up to enterprise Cloud product launch and website relaunch. The project included collaboration with key stakeholders across the leadership team and other departments, plus market research, consumer feedback, and A/B testing. 
Managed start to finish content marketing strategy, from ideation through optimization, measurement, and reporting. Oversaw content calendar, 3rd party writers, and launched technical writers program
Launched significant SEO optimizations and content upgrades to increase Google impressions by 161% and organic traffic by 136% in six months.
Continual content creation, including web pages, email campaigns, social media, press releases, sales enablement content, and case studies.
Conducted comprehensive competitive research and analysis.
Initiated ABM and listening system using Hubspot and Leadfeeder to turn inbound traffic into active prospects and leads.
Oversaw PR and AR efforts including selecting a PR agency, providing core messaging, and vendor management.
Full social media management leveraging SproutSocial increasing following by 300% with +80% engagement, plus launched Instagram.
Launched and managed customer and employee advocacy programs across social media, testimonials, and G2 reviews.

Content Marketing Manager

Hypur Inc.

Start to finish development of content marketing strategy. This includes meeting with key stakeholders and the leadership team to ensure goals and implementation match the long-term strategies of other departments and projects in the pipeline. 
Manage the editorial calendar to ensure all deadlines are met. Responsible for content creation, approval process, social media distribution, and engagement.
Continual content creation in the form of webpages, email campaigns, social media outreach, press releases, and collateral/print media.
SEO optimization to ensure that content ranks for key search terms. Keyword tracking and analysis using a range of tools. Regular monitoring of Google Analytics to assess performance, determine ongoing strategies and tactics, and identify opportunities.
Building campaign logic in email automation system, including testing and reporting on the success of email marketing tactics. 
Partner marketing with key accounts, collaborating on cobranded campaigns and launches as well as relationship management leading to multi-lateral announcements and promotions.
Point of contact with PR agency, giving guidance on key messaging, target media outlets, and strategy.

Content Strategist

Self-Employed

Wrote SEO-optimized content for over 18 complete websites, often writing over 75 unique pages per site	
Researched and wrote over 100 blog posts, regularly updating for changing keywords or link backs
Completed large projects according to strict deadlines
Drafted a range of email templates

Freelance Writer

Tums 2 Tots Online

With a focus on apps, I write a monthly column about parenting, looking at technology that can help us be better parents, and people.

Columnist

Critical Hit

Grew organic traffic by 10% using different sharing platforms
Wrote hundreds of news articles, previews, reviews, editorials and features, as well as edited other contributors' content
Expanded social media followings, including growing Facebook followers from 2000 to 10,000 and Twitter from 200 to 3,000 followers
Created video content including on-screen interviews and features
In-depth coverage and exclusives at major gaming events including E3 and Gamescom
Weekly live radio and TV appearances
Community management across social media channels
Organized the first ever cosplay competitions at Sexpo

Content Editor and PR Manager

freelancer

Digital media marketing for small businesses; journalism; private education.

Freelancer - Digital Media Marketing

Business Development Unit

Responsible for tender applications, corporate marketing, course administration and project management.  Included managing key accounts within top 500 companies.

Marketing Administrator

British International Colleges

responsible for event management, publications, expos, and assisting in marketing.

PR Officer

I'm a passionate, strategic content marketer with over 10 years experience delivering content that delights, inspires, and engages. I love to dive into all things messaging and positioning, build comprehensive content strategies, research content trends or competitive comparisons, interview customers and write best-in-class case studies, brainstorm blogs, map out editorial calendars, improve SEM and SEO strategies, and tie together organic and paid approaches. Collaboration is vital for me - I often say that while I have great ideas, they're always made better once they bounce off of someone else.

Beyond my work, I speak at events and conferences on content marketing, multicultural communication, and women in tech. I grew up in NYC, got my bachelor's and master's in the Netherlands, and then ended up in South Africa for almost a decade before moving back to the US, this time to Phoenix AZ. Living all over the world has helped me understand a range of personalities and cultures, have casual competency in a variety of languages, and also completely ruined my accent - although I'm told it sounds cool.

I'm also married to a software developer and raising our incredible second-grader, regularly cuddled by two cats.

Taplio

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Zoe Hawkins ✨

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