The Experiential Group, LLC

Founder, Principal

Mission

Head of Experiential

McKinney

Experiential Project Director

Cheil Worldwide

Senior Project Manager, Experiential

Jack Morton Worldwide

Project Manager

The FADER

Lifestyle, Street, Guerilla Marketer

MoreFM Philly WBEB-FM

Marketing & Promotions Team Lead

The Experiential Group (TXG) works with agencies and brands to bring products and brands to life through extraordinary experiences.
We do this through live consumer events, impactful product launches, engaging trade show booths, talked about stunts, share-worthy concerts and nationwide mobile vehicle tours.
We have executed experiential programs for Anheuser Busch, Hilton, Ledger, L’Oreal, Sony, Samsung,Nike, Burger King, Wimbledon, Valentino, Virgin (Hotels, Racing, and Air).  

What were some of your favorite moments from Coachella? I'll start: 

🔥 Tyler's park ranger and desert-inspired set design by Silent House.   
🫶 Quasar stage designed by our friends Vita Motus Design Studio and Heather Shaw.
🤘 Seeing emerging brands like poppi, E.L.F. BEAUTY, Califia Farms, QUAY, Liquid I.V., 818 Spirits , and others find opportunities to activate

Congrats to all my clients, friends, and colleagues in events + experiential who successfully kicked off the festival season!

Coachella once again proved why it's the launching pad for the festival season. The amount of creativity, care, and production details continued to inspire with imagination and innovation, quickly silencing much of the negative press heading into the weekend.  

The festival continues to push us as marketers to show our brand personalities, immerse ourselves in culture, and create authentic experiences audiences will remember (and capture). Brands in all industries – #beauty, #tech, #fashion, #CPG, #social, #spirits  – all provide their organic message in ways that appeal to the crowds. 

The event's creative mission has always transported festival-goers into a music experience unlike any other, and Goldenvoice continues to create opportunities that push the festival to new heights. Last year, they invited brands to design their exterior builds for the first time while creating strict guidelines that honored the event's creative integrity. This year, the event raised the bar again with its beautiful and ambitious stage design (Quasar). 

Off the grounds, I loved seeing the growth and evolution of the surrounding events. What started as parties are now adjacent festivals that open doors to more brands looking to connect with their audiences directly. 

I'm stoked to be part of the experiential community and excited to work with our clients and colleagues to bring another magical season to life. 

Next up:
🍷 BottleRock, May 24-26
⛴️ Governors Ball, June 7-9
🎸 Bonnaroo, June 14-16
🌭 Lollapalooza, August 1-4
🌉 Outside Lands, August 9-11
🎰 Life is Beautiful, TBC
🦇 Austin City Limits, October 4-6 and 11-13
⛺ Camp Flog Gnaw, TBC

What festivals are you going to this season? Hit me and @theexperientialgroup up if you want support or to talk shop!

#coachella #experientialmarketing #musicfestivals #liveevents


Frank Moran

"We want you to be happy, 'cause this is your song too." - Phish

The band just wrapped a 4-day performance at the Sphere Entertainment Co. in Las Vegas, which made me think of the few shows I’ve been to of theirs (my sisters are HUGE fans). Their concert experience is unlike any other, and I continue to go back for the innovative sets and the incredible collective experience, which is so unique to their shows 🔥.

I dig the above lyric because it illustrates how music is meant to be a shared experience, and I thought it was so fitting that the most experientially-minded band is in Vegas to kick off Event Marketer‘s annual Experiential Marketing Summit.

Phish’s commitment to creating experiences for their fans teaches us how the intersection of music and experiential has helped build (and grow!) the band’s loyal fan base. I read a great piece by John Del Signore today in GQ Magazine, stating how the band focuses “most of its energy on the live concert experience as opposed to album sales, cultivating an obsessive fan base through tireless touring and an uncompromising commitment to improvisation.”

The band’s innovative approach to live performances (e.g., making MSG physically rain “cats and dogs,” creating a sea of flying dolphin and whale drones, and transforming concert-goers into a blue ocean, to name a few) has always kept fans on their toes and eager to attend the next show. 

This past weekend’s sensory performance maximized the Sphere’s LED canvas, its haptic seating, and sonic technology, and received rave reviews (some NSFW - we 👀 you, Drew Carey), showing us how creative experiences can create subcultures and build band (and brand) relevance.   

A few members of the team at The Experiential Group – Hillary Daniel, Jesse Patch, Danielle Steger, Alyssa Comes, and Jessie Seiden  – are on-site at #EMS today, and I can’t wait to hear all of their key takeaways from the growing trends and shifts in experiential, especially new tech integrations and industry trends. Phish showed us how their tech adoption can heighten immersive environments… and even convince Drew Carey that he met God. 

We’re also excited for Jesse (TXG’s Director of Production) to host a discussion alongside our friend Ashley Henry on how agencies and brands can work collaboratively to adapt to today’s economic climate and fluctuating production costs.

Hit us up if you’re in Vegas this week. We’re ready to get inspired! 

#emslive #experientialmarketing #liveevents #phish #lasvegas

https://lnkd.in/eBSxC9vn 

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