Self Employed

With a blend of vast experience across various industries and deep platform expertise, I offer not just SEM services but holistic digital strategies. My data-driven approach ensures tangible results, while my training sessions empower clients with the knowledge to continuously evolve in the digital landscape.

Services Offered:

• SEM Strategy & Consulting: Comprehensive account strategy formulation to align with business goals.
Campaign Creation & Management: Expertise in creating and managing high-performing campaigns on platforms like Google, Bing, and Linkedin Ads.

• Detailed Keyword Research: Dive deep into keyword research to tap into niche opportunities and maximize visibility.

• Campaign Optimization: A/B testing and ongoing refinement to ensure campaigns achieve peak performance.

• Data-Driven Reporting: Utilize platforms like HubSpot, Salesforce, and Google Analytics to provide actionable CRM reporting, ensuring stakeholders stay informed and strategies are refined.

• Conversion Tracking & Attribution: Establish clear conversion pathways and track the customer journey with precision.

• Training & Workshops: Offer tailored training sessions, workshops, and consulting – from mastering SEM tools to aiding managers/directors in effectively overseeing external marketing agencies.

Specialized Tools & Platforms: Proficient in Google Ads, Bing Ads, Linkedin Ads, HubSpot, Salesforce, Google Analytics, and Google Tag Manager.

Serving: B2B businesses, SaaS platforms, e-commerce ventures, and innovative startups.

SEM & Digital Advertising Specialist (Independent Consultant)

GrowthMentor

In my role as a mentor at GrowthMentor, I've had the privilege to guide and support individuals in their digital marketing endeavors, holding 30+ mentoring sessions to date. My commitment to imparting knowledge is reflected in my consistent 5-star ratings.

Specializing in areas like Lead Generation for SaaS and Google Ads management, I offer a blend of strategic insights and actionable steps, ensuring mentees walk away with a clearer path to their objectives. Feedback from these sessions often highlights my knack for providing practical advice, patience in teaching, and ability to convey complex topics in digestible formats. A couple of standout testimonials:

🌟 "One of the best calls I've had on GrowthMentor. Jose provides strategic and actionable advice... I highly recommend everyone to book a call with him."
🌟 "Jose stands out... I have learned a lot and refined our strategy for the launch of our product. Thank you, Jose!"

Beyond the immediate mentoring sessions, this role has been a continuous growth journey. It's a constant challenge that ensures I stay updated and at the top of my game, allowing me to provide unparalleled value. Collaborating with other skilled mentors on the platform not only amplifies the depth and breadth of what we offer to our mentees but also enriches my capabilities as a digital marketing professional.

Mentor

CIENCE

CIENCE (#31 FT America’s Fastest-Growing Companies) - An award-winning lead gen services firm; human-powered and machine-driven, collaborating with top brands, enterprise companies, and innovative start-ups globally.

🔹 Major Achievements:

• Strategically scaled the Google Ads account from $10k/month to 6-figure spends, resulting in a significant surge in closed deals. This success was achieved by cross-analyzing Hubspot's data with Google Ads campaign performance and meticulously aligning the Google Ads account structure with core business objectives.
• Spearheaded the onboarding of 100+ clients to our innovative B2B DSP (Programmatic Ads platform).
• Led a team in identifying and mitigating substantial bot traffic, ensuring quality and cost-efficiency.

🔹 Initiatives & Projects:

• Instrumental in launching a pioneering service: B2B Programmatic Ads, leveraging our proprietary B2B Audience Targeting tool.
• Played a pivotal role in CIENCE’s transition to an assisted SaaS model, overcoming challenges and ensuring seamless implementation.

🔹 Team Leadership:

• Coordinated, supervised, and inspired a dedicated paid marketing team of 2, promoting a culture of innovation and excellence.

🔹 Key Responsibilities:

• Emphasized data-driven strategies, optimizing campaigns through comprehensive testing, and using tools like Linkedin Ads, Google Analytics, HubSpot, Mutiny, LiveRamp, and Beeswax.
• Fostered collaborations across departments to ensure a consistent brand voice and developed landing pages and lead-gen forms for efficient content distribution.
• Maintained a keen eye on digital marketing trends, ensuring CIENCE remained at the industry's forefront.

🔹 Soft Skills:

• Prioritized analytical thinking and data-driven approaches, complemented by effective communication and adept problem-solving.

Paid Marketing Manager

🔹 Key Responsibilities:

• Campaign Oversight: Directed, reviewed, and implemented daily optimizations for Google Ads campaigns, ensuring alignment with strategic goals.

• Performance Analytics: Vigilantly monitored essential metrics including keyword bids, budget caps, impression share, and quality score, driving account excellence.

• Creative Input: Contributed to campaign success by suggesting creative ad copy and designing impactful graphical ad templates.

• Strategic Planning: Provided insights and executed strategies across keyword targeting, campaign structure, display networks, and other key paid search aspects.

• Cross-functional Communication: Regularly updated team and senior management on project progress, outcomes, and expected timelines.

• Experimentation & Documentation: Took the lead in conceptualizing, executing, and documenting data-driven experiments within the Google Ads account.

• Data Analysis: Delved deep into digital analytics, identifying areas of opportunity and crafting solutions for account improvement and growth.

• Audience Expansion: Strategically broadened keyword and display audience targeting, fulfilling account growth aspirations.

Paid Search Manager

Hirebook Technologies Inc.

Hirebook stands at the intersection of performance management and employee engagement, empowering teams to align their daily endeavors with pivotal organizational outcomes.

🔸 Strategic Initiatives:

• Lead Gen Pioneer: Formulated a lead-gen approach, becoming the backbone of our B2B freemium model.

• Multichannel PPC Management: Spearheaded PPC campaigns across major platforms including Google Ads, Facebook, LinkedIn, and Twitter, optimizing reach and ROI.

• SEO-Driven Content Curator: Mapped out a content strategy with an eye on SEO opportunities, all aligned with pivotal business outcomes.

• Growth Tactics Innovation: Pioneered and refined growth tactics, laser-focused on attracting new users and enhancing conversion rates from free to paid tiers.

Head Of Marketing

Ladder.io

Ladder is a growth services agency that uses proprietary technology and data-driven strategy to increase your ROI. Our team has spent millions of dollars and thousands of hours working with over 200 companies worldwide - from startups to the Fortune 500.

🔶 Key Contributions:

• Tailored SEM Solutions: Spearheaded growth strategies for elite brands managing $200k+ monthly Ad spend, effectively navigating the landscape from budding startups to established giants.

• Campaign Management: Managed advanced advertising campaigns across platforms including Google Ads (spanning Search, Display, and UAC), Bing Ads, and YouTube.

• Informed Decision Making: Meticulously analyzed campaign data, conducted experiments, and led A/B testing to extract pivotal insights, informing actionable recommendations.

• Agency Prospects Audit: Assessed prospect Ad accounts, pinpointing optimization opportunities and gauging the potential for budget scaling, thereby reinforcing the sales process.

• Business Expansion: Recognized and seized opportunities for up-selling SEM services, crafting compelling sales decks for client presentations.

• User Behavior Analysis: Delved deep into user traffic behaviors with Google Analytics, unlocking vital insights.

• Tracking & Reporting: Streamlined tracking using Google Tag Manager and developed comprehensive performance reports via Google Data Studio.

Data-Driven Growth Marketer

A Mesa

•    Managed day-to-day operations of a busy online shop, retail shop and b2b wholesales business.
•    Achieved total revenue growth of 100% annually.
•    Increased revenue by 25% and 45% overall profits by initiating an e-commerce website.
•    Promoted the Brand on multiple online channels, including social media, paid Facebook and Google Ads, e-mail marketing campaigns, and content marketing (blog). 
•    Increased brand awareness by participating in fairs & exhibitions, organizing cultural events such as Fado concerts, and written articles in the local press.
•    Handled selection, purchasing, and import of southern European food and beverage products.
•    Conceived and lead wine & food tastings in corporate, b2b and b2c settings

Co-Owner & E-Commerce Manager

AppOnScreen

•    Raised seed funding for a Startup in the Sports Industry.
•    Participation in KickUp Sports Acceleration Program (10 weeks).
•    Negotiated further founding with VC's and Business Angels.
•    Exhibitor in the world's largest Tech Conference - WebSummit.

Co-Founder, CEO

Martifer Polska Sp. z o.o.

•    Handled budgeting, planning, manufacturing, and maintenance activities in a high-volume steel structures company.
•    Implemented a new Lean floor lay-out and training program resulting in a 50% increase in production capacity and 30% cost savings.
•    Initiated a new control method to cut consumable stock by 50% and 25% cost savings.
•    Implemented a preventive maintenance system of production equipment reducing 30% costs and 45% equipment stoppage.
•    Leaded the achievement of ISO 9001, OSHAS 18001, DIN 18800-7 and DIN EN ISO 3834-2 certifications

Production Director

Martifer

•    Analyse business data and prepare reports for Top Management decision-making.
•    Elaborate studies for organizational changes.
•    Elaboration of Production Line optimization studies.

Best Management Practices

Renault

•    Implementation of actions for monitoring and reduction of energy consumptions.

Energy Management Trainee

With 8 years of expertise in B2B Paid Acquisition, my passion lies in transforming Google Ads into a growth catalyst for businesses 📈. Specializing in industries from SaaS to E-learning, Fintech, and B2B e-commerce, I've sharpened my skills across a wide range of sectors. Notably, my journey has seen me contribute to one of the US's top Growth Marketing agencies and premier B2B Lead Generation companies 🚀.

Being a lifelong learner 📚, I seize every chance to broaden my marketing knowledge. From Marketing Strategy and Lead Generation to Retention and Loyalty, Automation, and Web Analytics, I'm committed to continuous growth. With an analytical mindset 🔍, I dig deep into reasons and causes, ensuring every decision is made with thoughtful care and vision. It's this careful planning that lets me anticipate challenges and craft effective strategies.

Beyond the digital world 🌐, I'm an ocean enthusiast 🌊 with a sailor's license in hand. The wine industry 🍷 also has a cherished spot in my history, enriching my diverse experiences. Fluent in English, with Portuguese roots 🇵🇹, I'm always eager to connect, collaborate, and innovate. Let's explore new horizons together!"

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