Najmaa

Head of Growth Franco-African Market Expansion Specialist

Veza Digital

➡️ Client Onboarding and Strategic Marketing Leadership:
-Orchestrated client onboarding processes
-Ensuring seamless integration and alignment of marketing strategies to meet client objectives and drive growth

➡️ Supervision of Marketing Team and Creative Direction:
-Directed and mentored a dynamic marketing team and designers
-Fostering creativity and alignment with growth-focused strategies to deliver impactful campaigns

➡️ Performance Monitoring and Reporting:
-Monitored campaign performance metrics
-Conducting in-depth analysis and providing strategic insights to optimize marketing efforts and achieve measurable results

➡️ Client Relationship Management:
-Cultivated strong client relationships through regular communication and strategic guidance
-Ensuring alignment of marketing activities with client expectations and business goals

Head of Growth | Marketing Director

Quanta Digital

➡️ SEO and Content Strategy Leadership:
-Managed content creation and optimization strategies
-Implementing effective backlinking and technical SEO practices to enhance online visibility and organic traffic.

➡️ Mobile App Marketing Expertise:
-Strategized and executed user acquisition campaigns
-Optimizing in-app purchases through targeted paid advertising and managing ad networks. Utilized AppsFlyer for attribution and conversion rate optimization (CRO).

➡️ E-commerce Marketing Management:
-Led PPC campaigns on Facebook Ads and Google Ads
-Continuously optimizing ad copies and implementing CRO techniques to maximize ROI and drive sales growth

➡️ Team Leadership and Development:
-Managed a junior team of developers and marketers, 
-Overseeing their work on various aspects including ad management and the development of our SaaS marketing software.

Senior Growth Marketing Specialist

Melis Technology

➡️ Led Product Strategy and Roadmap Definition:
-Directed the strategic vision and roadmap for our SaaS product development
-Aligning with growth objectives and market demands

➡️ Managed Cross-functional Development Teams:
-Oversaw a team of developers
-Fostering collaboration and ensuring efficient delivery of product enhancements and innovations

➡️ Monitored Client Project Success:
-Managed ongoing client projects
-Ensuring delivery milestones aligned with growth targets and client satisfaction

➡️ Administered Operations and Recruitment:
-Streamlined administrative procedures and spearheaded recruitment efforts
-Optimizing team capabilities to support growth initiatives.

➡️ Forged Strategic Partnerships:
-Collaborated with external stakeholders to evaluate strategic partnerships and licensing opportunities
-Expanding market reach and product ecosystem

➡️ Crafted Product Positioning and Messaging:
-Developed compelling positioning and messaging strategies
-Aligning product offerings with market needs and competitive landscape

➡️ Conducted Product Demonstrations:
-Presented product demos to potential customers
-Showcasing key features and benefits to drive adoption and revenue growth

➡️ Implemented Revenue Optimization Strategies:
-Set pricing strategies to maximize revenue and profitability
-Adapting to market dynamics and customer value perceptions

➡️ Forecasted Monthly Revenue Performance:
-Delivered accurate revenue forecasts
-Leveraging data analytics to anticipate market trends and inform strategic decision-making

Head of Product Growth and Strategy

Taygra.shoes

➡️ Business Development and Partnership Development:
-Spearheaded business development initiatives
-Identifying and nurturing strategic partnerships with key stakeholders to enhance brand alliances and drive collaborative growth opportunities in the local market

➡️ E-commerce Marketing Strategy:
-Developed and executed comprehensive e-commerce marketing strategies to drive sales and enhance brand visibility
-Leveraging insights from partnerships to optimize marketing efforts.

➡️ SEO and Content Marketing Leadership:
-Directed SEO initiatives and content marketing strategies to improve organic search rankings and strengthen brand authority
- Aligned with partnership goals for mutual benefit

➡️ Paid Advertising Management:
-Managed paid advertising campaigns across platforms 
-Optimizing performance to achieve growth targets and amplify the impact of partnership-driven initiatives

➡️ Multi-channel Growth Strategy:
-Formulated and executed multi-channel growth strategies
-Integrating partnership insights to expand market reach and maximize customer acquisition through diverse channels

Country Lead and Business Development

Ecole Vidal

➡️ Strategic Leadership in Marketing and Management Education
-Provided expert guidance as a Marketing and Management Trainer
-Overseeing the DESMA exam process as a jury member and examiner

➡️ Curriculum Development and Student Project Management
-Designed and organized training courses
-Actively managing student projects and offering valuable career advice to nurture professional development

Marketing and Management Training Specialist

Safran

➡️ Strategic Collaboration with Senior Management:
-Collaborated closely with senior management to devise comprehensive marketing strategies aimed at successfully introducing new consumer goods products into traditional retail markets

➡️ Execution of Strategic Marketing Campaigns:
-Executed and monitored strategic marketing campaigns
-Meticulously aligning initiatives with overarching business goals and market dynamics to maximize brand visibility and sales impact

Junior Marketing Sales Specialist

Head of Growth and Global Business Expansion Strategist | Tech and Energy Market Development | Franco-EAC Growth Expert | AI and Tech Enthusiast | Ex-Sagem, Ex-Veza Digital | Over €15M in Managed Budgets

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Morhad Benallouane's Linkedin Analytics

Morhad Benallouane

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Morhad Benallouane

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Ready to grow your LinkedIn presence?

Morhad Benallouane's Linkedin Analytics