Matt Keenan's Linkedin Analytics

As a seasoned technology marketing leader, I bring over 20 years of experience in IT marketing and sales, fueled by a competitive and growth-oriented mindset. My career has been marked by a significant achievement—scaling a leading B2B SaaS company to $1.5 billion in annual recurring revenue. My expertise lies at the dynamic convergence of marketing, sales, and product management. Here, I leverage my skills to foster alignment and set aggressive growth objectives, crafting strategies and plans, with execution to enhance efficiency and effectiveness. I excel in distilling complex concepts into clear customer benefits and value, driven by a deep understanding of technology, which guides my approach to market strategies, persona development, messaging, and content creation. I champion a challenger approach internally to enhance efficiency and effectiveness. I also apply challenger thinking to external messaging and content to communicate product and service differentiation from the competition and to challenge prospect’s status quo. My focus on outcome-centric marketing means reporting across marketing and sales metrics to ensure investments and activities are driving the desired sales impact, with feedback loops to inform future decision-making. Beyond my professional endeavors, I am dedicated to my community, volunteering as a coach for house and travel baseball, as well as travel soccer teams. This role not only enriches my leadership skills but also allows me to give back, fostering teamwork and discipline in young athletes.