Trueli

Trueli is a mobile app that automates curation and organization of short-form visual media captured at  events, offering a centralized place for social groups to exchange, collaborate, and co-create content together.

I am responsible for the PM & PMM functions which focus on driving outcomes around product strategy, user insights and user acquisition and growth (GTM).

In addition I support fundraising and commercial  partnerships.

Head of Products

Donaco

- Define and support strategic priorities for product, e-commerce, and digital marketing.
- Lead development of new products and capabilities leveraging AI to empower nonprofits with improved marketing outcomes.
- Collaborate cross-functionally to set business priorities and achieve product-market fit.
- Advocate for data-driven culture and strategy across the organisation.
- Partner with development teams to set goals, strategy and delivery priorities.
- Contribute to hiring processes for product managers, designers and engineers.
- Coach and mentor product team members to support growth and performance.

The key focus areas are leading product strategy and development, promoting data-informed decision making, and collaborating cross-functionally to deliver revenue.

Marketing And Product Management Consultant

- Developed data-driven marketing technologies that empowered charities and cause-led companies to optimize audience engagement and fundraising. 

- Leveraged public data and analytics to build product capabilities that helped nonprofits turn supporters into activists taking social action.

- Impacted organisations ability to achieve mission-aligned growth and community mobilisation through scaled, insight-led technologies.

OKRs
- Fundraising ROI
- ROAS for non-profit partners
- Supporter Audience Insight generation
-Measurable social impact

Head- Product management and Growth

MedShr

Responsibilities
•	Lead & execute the growth strategy and roadmap across marketing, product, and sales. 
•	Define and implement company-wide performance metrics to improve product and user experience. (user acquisition, engagement, retention, and monetization) 
•	Work with key stakeholders to embed and execute growth initiatives across product, marketing, content, engineering, and sales teams. 
•	Build out the product, digital marketing, and analytics stack to reduce operational friction, time-to-market, and costs. 
•Own digital marketing budgets and implement a successful channel strategy
•Setup and integrate actionable data initiatives across UX, product management, and digital marketing
•Work in AGILE teams to help define, scope and implement the successful rollout of new product features
•Measure Improvements and impact of changes to the product and the community and set-up mechanisms to audit impact and perform necessary course corrections where needed
•Work to refine longer-term priorities like platform value creation, data strategy, and ecosystem engagement

About Medshr
MedShr is a HIPAA & GMC compliant app for doctors to facilitate clinical case discussion between medical practitioners. Its focus is to improve patient outcomes and help medical professionals share knowledge safely and securely.

Head of Growth

Multiple Startups

I worked with founding teams and corporate investors to identify new business and market opportunities, define problems worth solving and conceptualize solutions to secure funding, sell technology or achieve product-market fit.

Newzstreet
Newzstreet is a micro-city news discovery platform that helps independent journalists find an audience and monetise it. The platform aims to better serve the public conversation by solving key problems with modern journalism like sources' authenticity, coverage bias, reporting standards, and audience matching.  I worked with the founders as an embedded member of the team to lay the foundation for a 2-sided marketplace for news creators and journalists. This included articulating the product strategy,  leading a team through the ideation and launch, manage priorities of a team of delivery partners and ensuring best practices were applied to the product management process.

Paradigm Infotech 
Paradigm Infotech is a global managed IT, and SAAS provider focused on providing international clients with pre-packaged software solutions. 

My role was to work across product management, engineering and UX teams to define and implement a platform for creators to create and publish short-form videos and GIFs via their smartphone or tablet. The platform also provided real-time sentiment analysis and predictive analytics to its creators empowering them to create content that resonated with their audience.The platform is currently being used by multiple clients to power their mobile-first creator programs.

Growth & Product Consultant 

Zomato

My role was to lead a scale up and scale down effort in European markets that encompassed market profiling, due diligence, entry strategy, product localization, staffing, and hiring.  

•	Managed a pipeline of over 200 hires & interviewed over 100 candidates over 30 days as part of a strategic pivot & scale-up initiative.

•	Helped save over 3.5 Million EURO in annual operating costs by making a case for delaying market entry in key European geographies till product-market fit was achieved.

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Zomato is a discovery & monetization platform for restaurants across Europe and Asia. It operates in 23 countries globally and has built a network of over 1.4 million restaurants.

Vice President - International Expansion

Cyanogen

As Advisor for Growth at Cyanogen, I facilitated the company's expansion into India by identifying and activating growth partners, resulting in over 3 million users acquired through product integration and distribution partnerships. I also led the successful localization of Cyanogen's open-source mobile operating system for the Indian market and outlined the company's ecosystem strategy with third-party app developers, startups, and mobile device manufacturers.

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Cyanogen was the largest open-source mobile operating system built on Android. It is funded by Andreessen Horowitz, Twitter Ventures & Benchmark Capital.

Advisor - India Growth

Nokia

My role encompassed product management, startup ecosystem building, and growth initiatives with the goal of launching a robust alternative to Apple's App Store for Nokia and Microsoft smart devices. To achieve this, I strategically built technology and business partnerships that empowered startups and app developers to monetize their user base, positioning the company as a leading player in the mobile app industry. Through my efforts, we successfully launched a competitive marketplace that revolutionized the way users discovered and downloaded apps, ultimately driving growth and profitability for the organisation.

My impact at the company included:

- Growing monthly active users from 0 to 5 million in 3 years
- Growing revenue from subscriptions, in-app purchases, and partnerships to over 5 million euros annually
- Growing in-app ad-revenue business for partners from 0 to 10 million via distribution and store merchandising
- Achieving cost-neutral operations for the business unit within 3 years
- Launching and fostering multiple startups on the store that became leaders in their respective categories
- Building and leveraging partnerships with Meta, Google, Microsoft, Yahoo, and other digital media and technology companies to provide access to information, education, and enabling technology for disadvantaged women and other user cohorts

As a part of my role, I was responsible for managing priorities of a team of product owners and partner managers and owning the ecosystem, product, and commercial roadmaps of various services. These services utilized location, payments, community products such as messenger, and products designed to connect the next billion.

Head - Nokia App Store & Windows Marketplaces

- Developed a comprehensive strategy and roadmap for launching the Nokia and Microsoft App Stores
- Led the strategy and execution for app acquisition and high-value, branded content partnerships
- Deployed a product marketing budget of 5M Euro annually to drive customer acquisition, content development & co-marketing
- Set priorities for  engineering, product management, release teams, and other functions to continuously evolve and improve the App store

Lead - Content & Nokia App Store  Business (formerly OVI)

Yahoo!

Owned the product roadmap and guided development priorities for all search & community powered products on the Yahoo Media Network.

Responsible for the day-to-day functioning of a team size of 10 comprised of product managers, researchers, UX designers, editors, algo-engineers & community managers.

Product portfolio
- Yahoo Search (web, image, news, and video) 
-  Search Monetization products (PPC product)
- Yahoo Answers, Yahoo 360
- Flickr

- Keywords -
Machine learning, computer vision, Natural language processing, Assisted algorithm training, Product strategy, Team management

Senior Product Manager

Career
- Product and Growth Manager with over 15 years of experience in B2B and B2C tech.
- Key Impact Areas - Growth, Product Strategy, Product Market Fit, Iterative Scaling through experimentation, data-led product design.
- Experience - Data Analytics Tools, Media aggregation and automation, NLP & search, multi-sided-marketplace that connected startups with distribution and venture solutions, Ed-tech, Social Impact -Marketing Tech, Yahoo search and community products, Nokia services for the next billion, Nokia value added services - (App store & on device experiences)
- Held leadership positions at top consumer tech and digital media companies in Europe and Asia.
- A combination of large company know-how and startup operating agility.
- Building and scaling product and growth teams for performance.


Experience:
- Ex: Yahoo, Nokia/Microsoft, Zomato.
- Led the team that built and scaled the Nokia/Microsoft app store ecosystem to become the largest in South Asia.
- Grew multiple startups and apps from 0 to over 1 million users through tech integrations, digital marketing, app store distribution partnerships, and targeted GTM programs.
- Took multiple pre-revenue startups to profitability via sales-led growth, subscriptions, and in-app purchases.

About Me:
- Data-led but Human-oriented.
- Passionate about creating globally impactful solutions that leverage technology  
- Enjoys tackling new challenges and leading complex products from concept to commercial success.
- Motivated by steep learning curves, working on meaningful problems, and building future-focused products.(Biohacking, Generative AI & Enhanced Reality)

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