Junior Learning

Led Marketing and Product Teams: Managed marketing and product teams in the educational toys and games sector, driving product development and key marketing initiatives to enhance global market presence.

Content Production and Management: Spearheaded the creation of diverse content, including filming and editing for blogs and newsletters; played a pivotal role in maintaining brand integrity and message consistency across 4 global sites.

Increased Digital Engagement: Boosted digital presence through effective SEO strategies and the design of impactful social media and newsletter campaigns.

Print Material Oversight: Meticulously managed the production of printed materials for catalogs and events, ensuring accuracy and brand alignment in a detail-oriented industry.

Marketing Manager

Funday

Client Partnership and Account Management: The agency's first Client Partner role, implemented to manage an anticipated portfolio of new accounts in Asia from the New Zealand timezone, servicing diverse clients, including Fintech innovator First Digital.

Brand Strategy and Positioning: Led First Digital through a brand relay, establishing strategic positioning and guiding key stakeholders in brand development.

Integrated Campaign Execution: Oversaw a comprehensive campaign encompassing out-of-home (OOH) advertising in international airports, booth design for industry events, and content production for animations, blogs, and podcasts.

Digital Marketing and Engagement: Executed targeted call-to-action campaigns across social media and LinkedIn, driving engagement and brand awareness for Funday.Agency's clients.

Client Partner

gmgn supply co.

Aligned to my role as Client Partner with Funday, who were also founding members in gmgn supply co. through their web3 startup division. 

Co-founding and Advisory Role: As a co-founder and advisor, I contributed to the formation and growth of gmgn, a cooperative business model at the forefront of blockchain technology and tokenization in the consumer goods sector.

Educational Content Development: Developed comprehensive educational content to inform both the core team and the broader community about the intricacies and potential of progressive decentralization and DAOs. This includes writing the Litepaper (business blueprint) - see links below.

Strategic Business Planning: Crafted strategic business documentation, guiding the direction and development of gmgn's innovative business model, which was built, governed, and co-owned by its community.

Advisor & Co-Founder

Dilmah (NZ)

Market Leadership: Successfully maintained Dilmah Tea's number 1 position in the New Zealand tea market over a decade, representing a global brand in a highly competitive category.

Integrated Marketing Campaigns: Orchestrated through-the-line marketing campaigns, effectively communicating Dilmah's brand story and product line, while fostering a deeper cultural understanding and appreciation of tea globally.

Brand and Product Development: Expanded role to include brand communications, product development, design, and strategy, ensuring brand consistency and innovation in product offerings.

Award Recognition: Achieved recognition as Most Trusted Brand for 7 consecutive years, voted by the public, underlining the brand's strong market presence and consumer trust.

Brand Marketing & Comms Manager

Stardome Observatory & Planetarium

Funding Coordination: Managed multiple funding applications, ensuring timely and accurate processing during the contract period.

Event and Venue Hire Management: Oversaw all aspects of corporate event coordination, from booking management to hosting, ensuring seamless event execution.

Marketing and Web Support: Provided comprehensive marketing support and maintained the website, keeping content up-to-date and engaging.

Strategic Planning: Developed strategies for corporate sponsorship opportunities, identifying and pursuing potential partnerships to enhance Stardome's visibility and financial support.

Marketing Coordinator

T2 Tea

Business Establishment and Management: Successfully negotiated and obtained the Master Franchise Agreement for NZ of this global retail brand (prior to Unilever acquisition).

Launched and operated New Zealand's first T2 Tea store in a bustling Auckland shopping centre, managing up to 10 staff members.

Award Recognition: Achieved the accolade of Best Gift and Homeware Store in Auckland, demonstrating excellence in retail management and customer service.

Sales Growth and Economic Adaptation: Drove annual sales growth by up to 20%, adapting business strategies in response to the challenging economic climate during the GFC.

Strategic Decision-Making: Ultimately decided to terminate the franchise agreement due to expansion limitations during the GFC, marking a significant period of intense learning and hands-on experience in business management.

Master Franchisee (NZ)

GOOT - Get Out Of Town

Startup co-founded and built to serve a growing market of international US students and their NZ-based program co-ordinators.

Designed website, GOOT Passport, and handled business administration and accounting while implementing strategic growth opportunities such as the GOOT Game.

Co-Tour Guiding for group orientations around Auckland, the Far North and Rotorua.

Recognized by Tourism New Zealand for its ability to encourage visitors to visit more regional locations around New Zealand.

Co-Founder

Media Creation for Television: Contributed to the production of engaging and culturally significant content for Māori Television, utilizing both creative and technical skills in camera & sound operation along with direction and visual storytelling.

Diverse Content: Filmed a variety of content, including commercial, comedy, documentary, and lifestyle series, showcasing versatility and adaptability in different genres and visual storytelling.

Field Director & Cameraman

Photopages

Team Management: Supervised a team of 12 Digital Restoration Artists, guiding them in delivering high-quality work.

Productivity and Quality Enhancement: Focused on increasing team productivity while upholding superior quality standards in digital restoration.

Workflow Improvement: Enhanced overall workflow efficiency through targeted training programs and software development initiatives.

Team Lead

Morpheus Interactive (UK)

Leading Innovation: Developed the UK's first multi-player / pay-to-play online gaming site.

Brand Identity Development: Designed and developed Morpheus Interactive's identity, encompassing logo, website, business cards, letterheads, and posters.

Content Strategy and Implementation: Executed technical strategies for a diverse range of syndicated online content, including SMS text services, movie trailers, online games, an integrated search engine, online radio service, and mobile phone features like voicemail, ringtones, and logos.

Client Portfolio Management: Managed and expanded a significant portfolio of major UK lifestyle sites, overseeing client relationships and project deliveries.

Project Manager

My professional journey has taken me through dynamic young startups to iconic global brands. It has honed my skills in Communications & Marketing, Community Building, Project Management, Web-Tech, Product Development, and Content Production. I thrive as an innovative thinker, communicating with impact and turning creative ideas into tangible results. I enjoy working with people and brands who rally around a shared vision to innovate and excel.

Taplio

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