Mark Davis's Linkedin Analytics

A strategic, creative, data-informed marketer with a significant focus on digital marketing technologies. I have spent my career solving business problems and helping to deliver transformation through communications, platforms and technology. Passionate about the future of business; I believe in building brands around consumers needs, transforming business models and providing true measurability through greater ROI and efficiency. SKILLS & DISCIPLINES Data and insight, brand identity and positioning, digital strategy, campaigns and content, Social, Digital PR, media strategy, performance digital, search, platforms and service design, innovation, CRM, measurement and optimization. Business case development, stakeholder management, complex global delivery, multi-disciplinary team management, agile delivery, product launch, agency management, budget and financial control. SECTORS & BRANDS Travel & Tourism (Booking.com, Wyndham, Amadeus, Burgess Yachts), FMCG / CPG (Unilever - 10 brands, GSK, Lucozade Ribena Suntory), Consumer Health & Pharma (GSK – 8 Brands, HRA), Telco (O2, giffgaff, Telefonica), Beverages & Alcohol (Lucozade, Ballantine’s, Captain Morgan’s Rum), Finance (HSBC, Brit Insurance, ICG) Sport (Hotel Football, Salford FC, Otro). Energy (EDF, British Gas, BP, Hess, Weir Group)