Ray Lau®️'s Linkedin Analytics

I am a marketing leader with over 15 years of experience in marketing. What makes me different? My unique blend of strategic storytelling and growth marketing expertise, centered around cultivating customer advocates. My expertise includes: ⭐️ Digital Marketing ⭐️ Content Marketing ⭐️ Account-based Marketing ⭐️ Customer Marketing ⭐️ Product Marketing Throughout my career, I have closely collaborated with the sales team to develop go-to-market strategies for SMB to enterprise prospects. Additionally, I've partnered with customer success teams to optimize the post-sale customer journey. Furthermore, I work with the product team to effectively communicate the insights we receive from customers and prospects, enabling them to build with customers in mind. My 🔥hot take🔥: The ultimate marketing goal is to get a customer to recommend you, not just buy. This ensures that we target the right people, support their successful onboarding and adoption, and convert satisfied customers into advocates who drive business growth by sharing their stories with prospects. ⭐️ First guest on the Anxious Marketers podcast! 🏆 In 2017, I was awarded a BAMMIE (Best Advocate Marketing Award) for ROI Business Impact while I managed the PowerDMS Champions advocacy program. The success of the program generated over $1M in opportunities. 🏆 In 2011, I was awarded the Florida Print Award for a brochure I designed for a new product for PowerDMS. 🏆 I was awarded the 2008 Marketer of the Year at Market Traders Institute, an award given to the marketing department member responsible for the biggest impact that year as determined by the Director of Marketing.