Freelance Marketing & Social Media Solutions

Three years of experience in developing and executing successful organic social media marketing campaigns for a variety of brands. 

Throughout my experience as a freelance social media marketer, I have⤵️:
➡️Created content calendars and strategies that increased engagement and grew followers. 
➡️Monitored social media analytics to assess campaign performance and make necessary adjustments.
➡️Ideated and executed social media marketing campaigns that engaged users and generated leads. 
➡️Stayed up-to-date on the latest marketing trends and best practices.

Equally attention to detail, hard work ethic, and ability to adapt to changing situations is evident. But don't take my word for it, here are what some previous clients have said about working with me⤵️:

"Ryan was very easy to work with, understood the brief and produced exactly what I needed. His work quality was fantastic, and I would have no hesitation to work with him again!" - Sanjay

"Ryan was a joy to work with, he really worked hard on understanding the brief and was a fantastic help - great communication even with changing goalposts - thank you so much Ryan!" - Abbie

Social Media Marketing Specialist

Throughout my journey as a freelance photographer I've consistently gained first hand experience in a challenging, yet rewarding creative business environment. My experience has primarily focused on creative corporate, product, and portrait photography. Although my main passion lies in Landscape photography.

Throughout my experience as a freelance photographer, I have developed a variety of relevant skills/acheievements:
 • Establish authentic relationships with clients, leading to a 70% customer retention rate.
 • Acquire 60% of business clients through direct word-of-mouth referrals.
 • Work displayed at Canonteign Falls - leading UK tourist attraction in Devon.

Other important skills I have developed include:
 • Interpersonal communication
 • Customer acquisition
 • Creativity
 • Problem solving 
 • Organisation & planning 
 • Negotiation & persuasion
 • Photo editing and manipulation within Adobe photoshop & Lightroom

Freelance Photographer

Turning founders into thought leaders on Linkedin | Personal branding, content strategy, and ghostwriting for B2B executives & founders

Struggling to stand out and attract clients as an executive or founder? You're not alone.

I know what it's like to feel lost on social media - especially as an introvert.

I struggled with finding my unique voice, sharing my story, and gaining clients too. 
Being a huge introvert, the idea of opening up and sharing my story felt daunting.

It probably didn't help that I went straight into freelancing after graduating University in 2022, but hey ho I digress. You can't win them all, am I right!?

And before you ask, I got a first-class honours BSc in marketing from the University of Kent. Not that it matters when working for myself!

So anyway...

With the constant hustle for new clients and the lack of fulfilment, I knew something needed to change.

That's when I began a journey of self-discovery. 

When I dug deep to uncover my purpose, my expertise, and why my perspective mattered, everything changed. 

I began showing up with confidence, not being afraid to express myself, and started attracting a consistent flow of clients.

It's at this point that I noticed something...

I had accidentally become a millionaire influencer! 

Okay, so maybe that wasn't quite it,
but what I did discover was...

I had built a strong personal brand!

Now, I help executives and founders like you do the same!

Through crafting a magnetic Linkedin presence that reflects who you truly are, I help you:

1) Build a standout personal brand that positions you as an authority.

2) Develop a content strategy that builds trust and attracts warm leads.

3) Optimise your profile to showcase your expertise and win high-paying clients.

Whether you need one or all three of these options - it doesn't matter.

What does matter is that i'm here to help you show up with confidence and get the results you deserve on LinkedIn.

Ready to build a magnetic personal brand on LinkedIn?

Book a FREE discovery call today! (in my featured section)

Not sure what to write on LinkedIn?

Here's a powerful thought:

Write about what interests you.

Start by expressing:

• Your thoughts.
• Your passions.
• Your journey.

So, forget the "interesting" topics,
Write about what you know and care about.

Because to create interesting content,
you should have an interest in what you do.

The reality is…

People can tell if you're faking it or not.

But, when you write from the heart,
you'll attract the right people.

So please do this one thing…

Make your personal brand reflect you,
and not who you think you should be.

Being true to yourself is what matters.

That’s how you stay authentic.

P.S. 
What do you write about that interests you?

I’ll go first…

I write a lot about mindfulness and personal development.

Ryan Keeler

Struggling to stand out and attract clients as an introverted service provider? You're not alone.

I know what it's like to feel lost on social media - especially as an introvert.

I struggled with finding my unique voice, sharing my story, and gaining clients too. 
Being a huge introvert, the idea of opening up and sharing my story felt daunting.

It probably didn't help that I went straight into freelancing after graduating University in 2022, but hey ho I digress. You can't win them all, am I right!?

And before you ask, I got a first-class honours BSc in marketing from the University of Kent. Not that it matters when working for myself!

So anyway...

With the constant hustle for new clients and the lack of fulfilment, I knew something needed to change.

That's when I began a journey of self-discovery. 

When I dug deep to uncover my purpose, my expertise, and why my perspective mattered, everything changed. 

I began showing up with confidence, not being afraid to express myself, and started attracting a consistent flow of clients.

It's at this point that I noticed something...

I had accidentally become a millionaire influencer! 

Okay, so maybe that wasn't quite it,
but what I did discover was...

I had built a strong personal brand!

Now, I help introverted service providers like you do the same!

Through crafting a magnetic Linkedin presence that reflects who you truly are, I help you:

1) Build a standout personal brand that positions you as an authority.

2) Develop a content strategy that builds trust and attracts warm leads.

3) Optimise your profile to showcase your expertise and win high-paying clients.

Whether you need one or all three of these options - it doesn't matter.

What does matter is that i'm here to help you show up with confidence and get the results you deserve on LinkedIn.

Ready to build a magnetic personal brand on LinkedIn?

Book a FREE discovery call today! (in my featured section)

Nobody likes sharing their struggles.
But, here’s why they make the best stories.

Because struggle creates relatability.

When you share your struggles,
You create a connection.

Struggle = vulnerability.
Vulnerability = connection.

When you’re vulnerable,
People can relate to you.

They'll think:
"Wow, you're a real person."

So, when you talk about your struggles,
you don't sound like a marketing robot.

You sound like a human.

And that's where the magic lies.

So, share your struggles.

Turn them into powerful stories.
And your audience will thank you for it.

P.S. 
How are you integrating your struggles into your content?

Want to write something worth reading?

Write your truth. Write about:

[01] What you stand for.
[02] Your goals & aspirations.
[03] Why you do what you do.
[04] The people who inspire you.
[05] The future you want to create.
[06] A time you overcame self-doubt.
[07] Your biggest source of inspiration.
[08] Quote that resonates with you & why.
[09] A useful tool you recommend to others.
[10] Your experiences & how they shaped you.
[11] Your contrarian or uncommon view points.
[12] Your biggest supporter & why they matter.
[13] Your biggest takeaway from a recent event.
[14] The biggest misconceptions in your industry.
[15] An experience that changed your view on life.
[16] Your advice for someone new to your industry.
[17] Your mentors & the lessons they've taught you.
[18] The biggest risks you’ve taken & what you learnt.
[19] Your habits and how they contribute to your success.
[20] A time you had to adapt your approach to a situation.
[21] Challenges you’ve faced & the lessons you’ve learned.
[22] Something you don’t care about that most people do.
[23] Mistakes you’ve made & the insights you’ve gained.
[24] A book or resource that changed your persective.
[25] The transformation you helped a client achieve.
[26] A common problem & how you’d approach it.
[27] Your biggest fear & how you’ve overcome it.
[28] Your values & how they guide your decisions.
[29] Your biggest strength & how you leverage it.
[30] Your biggest wins & how you achieve them.
[31] The impact you want to make in your field.
[32] Your favourite thing about what you do.
[33] How you stay motivated & inspired.
[34] Your work ethic & what drives you.
[35] Something you're curious about.
[36] Something you’re grateful for.
[37] A recent lesson you learned.
[38] Your biggest learning curve.
[39] Your definition of success.
[40] Your upcoming plans.
[41] What you believe in.

Write from the heart and be vulnerable.

When you write from a place of:

• Vulnerability,
• Authenticity,
• and truth,

your words will resonate with others.

So, go ahead and write something worth reading.
Your audience want to hear your story.

P.S. What else would you add to this list?

Here's why your content doesn't convert!

(I learnt this the hard way)

Picture this:

• You're getting tons of impressions.
• Engagement is through the roof.
• Comments are pouring in.

Yet, new inbound clients?

They don't exist!

I get it because...

1 year ago that was me.

• Prioritising pointless metrics.
• Feeling like all the effort is a waste.
• Achieving no results for my business.

So, if that's the struggle you face,
Here's what I want you to know:

● Virality ≠ Clients.

To truly connect and convert,
You need depth,
Not surface level virality.

You should:

• Be vulnerable.
• Share your story.
• Speak with purpose.
• Share client transormations.
• Convey emotion & meaning.
• Speak from your experiences.
• Leverage your unique perspective.
• Tackle your ideal clients obstacles.
• Resonate through shared struggles.
• Offer solutions that are unique to YOU.

Conversions don’t just happen.
They're earned.

You earn them by showing:

Your expertise isn't just surface-level;
you've got proof & authority backing it.

Your solution doesn’t just work;
it's the best out there.

You’re not just another service provider;
you’re the one your ideal clients need.

So remember…

When you focus on value, not virality, you’ll:

• Create a lasting impact on others.
• Resonate on an emotional level.
• Nurture genuine connections.
• Attract your ideal clients.
• Build rapport and trust.

That’s what creates long-term value,
not just for you, but for those you serve too.

P.S.
Is virality all that it's hyped up to be?
Share your thoughts in the comments below!

Your mindset = your personal brand.
Most people don't realise this. But...

Your mindset shapes:

• How you show up.
• What you believe is possible.
• What you're willing to do (or not).

A weak mindset = weak personal brand.

Why?

Because you won't…

• Be yourself.
• Take calculated risks.
• Settle for mediocrity.
• Learn from your mistakes.
• Embrace opportunities for growth.

So, how can you improve your mindset?

1️⃣ Build your confidence:
↳ Believe in yourself and your abilities.
↳ Focus on what you can control.
↳ Challenge negative self-talk.
↳ Celebrate small wins.

2️⃣ Embrace challenges:
↳ Grow from them.
↳ Develop resilience.
↳ See them as opportunities.

3️⃣ Adopt a growth mindset:
↳ Practice daily journalling.
↳ Visualise your ideal future.
↳ Step outside your comfort zone.
↳ Focus on learning and developing.
↳ Celebrate progress, not just achievement.

4️⃣ Surround yourself with positive people:
↳ Connect with a supportive network.
↳ Find mentors and role models.
↳ Limit negative interactions.

Change your mindset,
change your personal brand.

P.S.
Are you building your personal brand from the inside out?

A DM can change your life.

Sounds dramatic, but here’s the truth:

1 DM can lead to:

• A new friend.
• Your next big client.
• A referral to a new client.
• A collaboration opportunity.

But, too often, we ignore DMs.

• You think it's a waste of time.
• You think it's spammy.
• You're too busy.

I used to be in this situation too,
and It cost me lots of potential clients!

But here's what I realised:

DMs = Opportunity.

An opportunity to: 

• Establish connections.
• Form friendships
• Gain clients.

So, the next time you get a DM,
take the time to reply.

Who knows what opportunity could await for you?

Do your LinkedIn posts make people feel like this?

🥱 Bored. 
🥴 Confused. 
🤔 Indifferent.

Or do they feel like this?

😢 Heartbroken. 
🤯 Astonished.
😁 Delighted.

The reality is…
Emotions sell.

And if you don't use emotions in your content,
people won't take action.

So, evoke emotions through:

• Real-life examples.
• Metaphors.
• Analogies.
• Humour.
• Stories.

When you use emotions in your content,
people will start to remember what you wrote,
and they'll come back for more.

So, use emotions to create powerful LinkedIn content.

It's how you make a real difference and impact!

P.S. Are you using emotions in your content?

-------------------------------------------------

If you want more daily content to help you:

• Build a strong personal brand,
• Create content that converts,
• Grow your mindset,

The solution is simple…

Drop me a follow → Ryan Keeler

Sick of cliché LinkedIn posts? 
Here's how you stand out authentically:

The truth is we all want to stand out.

You’re told that solving this requires:

• Integrating your unique perspective.
• Expressing your values & opinions.
• Sharing your story.

And yes, these all matter.
But here’s where I see a major problem:

Too many people take this to the extreme.
They become far too self-centred.

It’s from one extreme to the other
It's focused on showing how great you are.

• Your achievements. 
• Your credentials. 
• Your expertise.

It screams:
"Look at me! Look at me!"

But here's the problem...
self-centered content doesn't connect.

It doesn't build loyalty. 
It doesn't inspire people.

Yes, you might gain some short-term attention.

But real impact?
Genuine influence?

It falls flat.
Flatter than a pancake.

There's a better approach, though.

To create powerful content, you need:

Empathy.

How do you get started with this?

It’s simple…

Put yourself in your audience’s shoes:

• Recognise their aspirations.
• Understand their fears.
• Feel their struggles.

Then create content that taps into these:

• Validate their emotions and frustrations.
• Share experiences they can relate to.
• Empathise with their challenges.

When you show empathy,
you’ll notice a huge shift.

Your content will transform:

• From boastful to meaningful.
• From self-serving to impactful.
• From disingenuous to authentic.

What does this mean?

You make people feel:

• Seen.
• Heard.
• Understood.

They realise you get them.
And the impact that has is priceless.

Why you may ask?

It’s this exact emotional resonance that:

• Strengthens connections.
• Nurtures loyalty.
• Builds trust.

The result?

Raving fans who engage deeply:

• Supporting your business.
• Consuming your content.
• Sharing your message.

So forget the self-promotion.
Lead with empathy instead.

It's how your content stands out for good.

P.S. 
When was the last time content made you feel understood? 
How did that resonate with you?

You crave “hacks” to achieve your goals.
But I know of a much better way:

Because here’s the thing…

You don't need something quick and dirty.
(That’s essentially what hacks are!)

You need direction.

The problem is that people want shortcuts.
And that’s a major flaw in our psychology!

They want to:

• Skip steps.
• Get rich quick.
• Hack their way to success.

But here's the truth:

There are no shortcuts to success.

You have to be patient.
You have to be persistent.
You have to put in the work.
And you have to be willing to fail.

Success is not a destination,
it's a journey.

So don't look for hacks.

Look for direction.

Think of it like this…

With the right direction,
achieving your goals is inevitable,
it's just a matter of when.

So, get clear on the direction you’re going,
and keep moving forward.

P.S.
Have you ever fallen for pointless “hacks”? (I know I have!)

Everyone has an opinion on LinkedIn.
So, who do you actually trust?

(me of course!)

Anyway…

There's a simple rule.

A rule to seperate fact from fiction.

The rule → Hitchen’s Razor:

"What can be asserted without evidence can also be dismissed without evidence."

In other words,

If someone lacks proof behind their claim, it's not worth your time.

So, look for evidence:

• Do they cite research?
• Do they provide real data?
• Do they give specific examples?
• Have they experienced it themselves?
• Do they have a track record of success?

If not, it's just noise.

So in a world of information overload,
go after what's backed by evidence.

Go after: 

• Results, not claims.
• Proof, not promises.
• Impact, not potential.

Your time and energy are too precious to waste on people who can't prove their point.

A bit harsh? - Maybe.
The truth? - absolutley.

P.S. Do you agree with Hitchen's Razor?

There's a huge problem with most LinkedIn content.

Here's exactly what's going wrong:

The problem is:

• It's forgettable.
• It's generic.
• It's boring.

No wonder nobody cares.

If you want to stand out,
you need to be different.

You need to:

[01] Educate.
[02] Take a stand.
[03] Inject humour.
[04] Solve problems.
[05] Tell your stories.
[06] Show, don’t tell.
[07] Express empathy.
[08] Inspire & motivate.
[09] Share unique ideas.
[10] Leverage storytelling.
[11] Show your personality.
[12] Highlight your passions.
[13] Convey transformations.
[14] Highlight your expertise.
[15] Express your authentic self.
[16] Leverage your own insights.
[17] Recognise & appreciate others.
[18] Target a specific niche audience.
[19] Ask thought-provoking questions.
[20] Share challenges you’ve overcome.
[21] Celebrate wins (both yours & others')

If you're not doing any of these 21 things,
you're doing it wrong.

Okay, maybe 'doing it wrong' is a bit harsh.

But here’s the reality…

You achieve your goals on Linkedin,
not by being better,
but by being different!

This way you are your only competition.

So, embrace what makes you difference,
and give people a reason to remember you.

P.S.
What's your favourite way to stand out on LinkedIn?

I'll go first...

Being different and embracing my unique perspective.

Want more clients?

Stop selling your services.

Instead do this…

Sell the transformation.

People don't buy your service. 
They buy the outcome of your service.

They don't buy a website. 
They buy a 24/7 salesperson.

They don't buy coaching. 
They buy a clear direction for their life.

They don't hire an accountant.
They buy financial freedom.

Sell the transformation
and your leads will double.

But always remember…

A strong service delivery still matters.
If it sucks, you won’t retain clients.

Because they still value someone who’s:

• Reliable and trustworthy.
• Organised and efficient.
• Easy to work with.

So yes your services matter,
But, the transformation matters most.

P.S. Are you selling the transformation?

There are 2 ways to build your business

Only 1 offers sustainable success:

1️⃣ Playing the short-term game:
↳ Sacrificing quality for speed. 
↳ Focusing on immediate profits. 
↳ Chasing trends over creating value. 
↳ Letting fear of failure dictate decisions. 
↳ Cutting corners to meet short-term goals.

2️⃣ Playing the long-term game:
↳ Having a sustainable USP. 
↳ Investing in client retention. 
↳ Focusing on long-term ROI. 
↳ Building a strong foundation. 
↳ Prioritising sustainable growth. 
↳ Embracing failures as lessons. 
↳ Creating a strong personal brand.

If it's not obvious already,
I know you didn't start your business to:

• Chase short-term gains. 
• Let fear hold you back. 
• Play it small.

So why do some business owners still prioritise short-term gains over long-term success?

Instead, focus on being resilient and purposeful.
And no, this doesn’t mean you can't:

• Take calculated risks. 
• Grab a quick win. 
• Seek profits.

But it should come from a place of:

• Strategic vision. 
• Commitment. 
• Clarity.

Not fear-driven decisions.

Chasing quick wins briefly boost your bank balance.
But that's not the real measure of success.

The reality is, it limits sustainable growth.

It's not about playing it safe.
It's about playing smart and building something that lasts.

P.S. Which approach aligns with your vision for business success?

‘WHY’ is the most powerful word!
Think about it:

• Kids ask, “Why?”
• Innovators ask, “Why not?”
• Researchers ask, “Why does it matter?”

And you, on LinkedIn, can ask,
“Why does this matter to my audience?”

So write great content with these 3 steps:

1️⃣ Ask why. 
↳ It's the start of every good thing.

2️⃣ Ask why again. 
↳ It's how you reveal the good thing.

3️⃣ Ask why a third time. 
↳ It's how you make it exceptional.

So next time you write a post, ask yourself:

"Why does this matter to my audience?"

And keep asking why until you come up with an exceptional answer.

That’s how you write LinkedIn content that people actually read.

It’s how I wrote this post too!

P.S. Are you asking why?


You already have a unique tone of voice.
(Reveal it with these 2 simple steps)

A common roadblocks I hear is:

"I don't know what my tone of voice is."

But here's the truth:

Your tone of voice is already inside you.

Just think about:

• How you speak to others.
• How you text to your family.
• Your conversations with friends.

Is it:

• Sassy?
• Funny?
• sarcastic?
• Professional?

It's in there.

And if you're struggling to reveal it,
Then focus on these 2 key steps:

Think about your own personality:

• What makes you unique?
• What are your quirks?

Then, think about your target audience:

• How can you resonate with them?
• What do they respond to?
• What are their needs?

Combine those two,
And you've found your tone of voice.

But remember…

It's not about being perfect or rigid.

It's about being yourself,
and connecting in a way that only you can.

P.S. How do you define your tone of voice?

The secret to consistent content creation?
Ryan Holiday knows the answer…

He wrote 5 books by age 30.

He's also a father, husband,
and writes daily email newsletters!

How does he do it?

He uses a technique called:
‘the notecard system’.

Here's how it works:

1️⃣ Buy a pack of notecards.
2️⃣ Write an idea on each card.
3️⃣ Sort them by category.
4️⃣ Write each idea on its own notecard.
5️⃣ Shuffle them.

That's it.

And before you know it,
you'll have countless ideas to work with.

You too can do this.

When it comes to writing on LinkedIn,
the more you write,
the better you'll write.

So, start writing today!

After all,

As the title of one of Holiday’s books goes;

Discipline is destiny.
(It’s a great read too!)

P.S. Will you use this notecard system?

Taplio

Ryan Keeler's Linkedin Analytics

Ryan Keeler

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