Gaya -Founder of We Write You Chill's Linkedin Analytics

"𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗵𝗮𝘀𝗻’𝘁 𝗯𝗲𝗲𝗻 𝗮𝘀 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗮𝘀 𝗜’𝗱 𝗹𝗶𝗸𝗲." A Melbourne-based buyer’s agent told me in the DMs last week. When I asked what he expected or what didn’t work, he said: “I don’t exactly know how to say it in words.” This was a "teacher moment" for me. Back in my classroom days, when a student went blank... That’s when I knew it’s time to go deeper. So I replied: “LinkedIn is a professional platform. If you’re a business owner, you're here to build your brand, grow your network, and connect with potential clients. You can do that through content. If you want leads, you also need to reach out to your ideal clients and build conversations.” Here’s what I’ve heard from many professionals in the real estate sector: 1. I don’t know where to start. 2. I don’t have the time. 3.I’m not consistent. 4.I started… but lost motivation. 5.Everyone else seems to be doing well. Why not me? 6.I hired a social media team, but it’s not working. 7.I want to learn but don’t know how. 8. It just feels like LinkedIn isn’t for me. 9. I tried other social media platforms, I’m burnt out and confused. If that sounds like you, you’re not alone. But think of it like this: When a first-time investor comes to you, overwhelmed by Google searches and social media hype… What do you do? You create a clear strategy that works for them. It’s the same with LinkedIn. You need a 𝘀𝗶𝗺𝗽𝗹𝗲 𝗿𝗼𝗮𝗱𝗺𝗮𝗽. Been posting on Linkedin every day since 30 September 2023, and learnt many things that work well here: The roadmap breaks down how to: → Turn your LinkedIn profile into a sales landing page → Post content 3-5x a week that builds trust in your niche → Add 50-60 active connections a week (with 3 proven DM strategies) → Engage using 10 message types that actually start convos If you want to see what that looks like, DM me “𝗿𝗼𝗮𝗱𝗺𝗮𝗽” and I’ll send you it over to you. 𝙔𝙤𝙪 𝙙𝙤𝙣’𝙩 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙙𝙤 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜. 𝙅𝙪𝙨𝙩 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙩𝙝𝙞𝙣𝙜𝙨, 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩𝙡𝙮.

"I’ve been a broker for 5 years... but when it comes to LinkedIn, I feel lost." That’s what a mortgage broker told me on a recent call. He wasn’t a beginner in the industry. He knew how to talk to clients. He has written a few posts, tried to stay consistent...But still felt like LinkedIn wasn’t doing much for his brand. The challenges he shared... →He wanted to niche down but wasn’t sure how to pick “the right” audience. →He wanted to use LinkedIn to position himself as a trusted expert. →He had 1 hour a day, but it mostly went into scrolling and second-guessing his next post. “I just want to learn how to do this properly.” he said. So we built a plan around that: ↳Refine his niche : Focus on one group. (Brand position) Create organic story-telling content that shows how he has helped his past clients. ↳ Optimise his profile to reflect his brand position. ↳Set up outreach: So you’re not randomly connecting with people. But you’re connecting with your niche group. Automate the process and save about 5-6 hours a week. ↳Set a simple 30 min workflow from log in to log off from Linkedin: Follow up with prospects in DMs with messages. ↳ Create lead magnets to share with your prospects: Proof to show you have the expertise to bring your prospects from Point A to B. ************ If you’ve been in the game a few years and want to build your brand on LinkedIn, DM me "system" and grab a copy of the LinkedIn COE system which shows you exactly how to implement this proven process to connect with 50-60 active connections weekly and increase their response rate.

I’ve posted daily for 500+ days. Not because I’m disciplined because I made it easy. Here’s how I do it... Where do my ideas come from? 1. Sales calls → I record calls with Fathom- free tool. Two great things happen: I instantly get a summary I can send to prospects (super professional). I scan that summary for insights, objections, real-world challenges. That’s 8-10 posts, minimum. 2. Repurpose > Reinvent I audit my older posts: the ones that didn’t land or could’ve hit harder. New hook. Add an example. Turn a sentence into a visual. Another 5-10 post ideas, easy. 3. Comments → Long-form potential I comment daily. Thoughtfully. Some of those comments? Mini-posts in disguise. Expand, refine, and publish. 5-10 solid content ideas ready. 4. Real-time life lessons Solopreneur life is content: Client wins. Rants. Lessons learned. Another 5-10 more posts from lived experience. What do I do with all these ideas? I list them. I categorize them. Then I expand. It’s systemized creativity. Not “waiting for inspiration.” How long does it take me? ~3 to 4 hours for the full batch. (Half a day for the entire month content) Ultimate outcome? Since content is done for the month (and connection request is automated), When I logon to Linkedin every morning, I check DMs, follow up and reply. I comment for a few mins. Then log off after 30-45 mins. (Of course, I do log in for a few mins in the evening too) You don’t need more time on Linkedin. You need a better system. Which in the content idea list (1-4) do you prefer? ****** I am Gaya - and I help buyer’s agents and mortgage brokers build their LinkedIn brand with the LinkedIn COE System. Want to learn more? DM “system” to grab a free copy of the 4-step framework that focuses on building consistent content, automated outreach and effective engagement.

“Isn’t it a bit strange to send an outreach message to a doctor about buying property?” That’s the question a buyer’s agent asked me last week. Their niche: Helping doctors secure long-term investment properties. Their challenge: How to start that first conversation… without feeling weird. Reaching out can feel salesy. Especially when your service has nothing to do with their day-to-day work. I used to feel that same hesitation. Like I was crashing a party I wasn’t invited to. But here’s what shifted for me: Linkedin is a professional platform where people come to grow: personally, financially, strategically. And that includes doctors. Especially doctors who are burnt out, over-leveraged, or looking for a Plan B. If you’re a service provider reaching out to high-level professionals, here’s a plan that’s worked for me (and my clients): 1. Be human first. Don't pitch first. Just curiosity. → Engage with their content → Let your content do the trust-building → Give it time. A few weeks even. 2. When they like or comment on your post: Don’t drop a sales line. Drop a question: “What resonated most?” “Is that something you’ve facing too?” 3. Implement outreach campaign: a) The soft approach b) The direct approach c) The deep-dive approach 4. Respect the silence. ↳ Some will ignore you. ↳ Some will say “not now.” ↳ Some will lean in. ↳ Some take time to respond. All of it is data. All of it is connection. Make it relevant to them. Because when it’s relevant, it’s no longer “random.” It’s welcome. PS: Want to know about building a more structured and efficient Linkedin system? DM me “system” and I’ll share a 4-part flow that helps you connect with 50-60 active connections a week.

"I thought Linkedin was pointless in real estate."- he messaged me. A new buyer's agent sent me a DM. with a question about LinkedIn. “I used to work in manufacturing, where LinkedIn actually felt useful. But these days? I don’t see the point. Also... how do I post without looking like a fool?” And honestly... I get it. I used to feel the exact same way. When you're in an industry like real estate, LinkedIn can feel like the wrong place to show up. Too salesy? you get ignored. Too vulnerable? you feel exposed. but here’s what I told him: this platform works if you stop trying to “use” it like a tool and start treating it like a room full of people you actually want to connect with. →talk about what you’re learning. →share the stuff your clients ask you every day. →be honest about the ups and downs of figuring things out. Because trust doesn’t come from pretending you’ve got it all together. It comes from showing people who you really are and doing it consistently. The posts that get leads aren’t “perfect.” They’re real. So if you’re holding back because you don’t want to look like a fool just know: the risk isn’t looking silly, it’s staying invisible. ********* P.S. LinkedIn shouldn’t feel like a guessing game. DM me “roadmap” and I’ll send you the 21-page guide that shows how to do it right and win more on here.

Start sharing what Google can’t give your prospects: Hopes. →How to buy a property on a $80k income? →How much deposit do I need? →Best suburbs to invest in 2025? There are hundreds of articles answering these questions. So if the information is already out there… Why would anyone read your content? Here’s the truth most people miss: ↳Google gives information. ↳You give belief. ↳People don’t just want answers. ↳They want to see how someone like them made it work. ↳What they struggled with. ↳What almost stopped them. What changed their mind. 3 prompts to think about before you write your clients' story: a) What emotions did your client go through during the buying journey? b) What personal reasons or goals were driving their decision to buy? c) What did they discover about the process or themselves that surprised them? So if you're still thinking.... “Why should I bother posting if it’s all already online?” Start sharing what Google can’t give them: Hopes.

The 1st DM to booked call in 53 Days: What worked (and what didn't) I plugged the full DM convo into ChatGPT to break it down and give a detailed review. Overview Connected on: Mar 20, 2025 Total no of messages sent to lead (Darren): 13 Replies received: 9 Call booked: Day 53 Final status: Zoom booked + email confirmed (May 12) 1. Initiation Stage (Mar 20) Goal: Start warm with context → Darren commented on Rimmy’s post. It was an interesting comment. So I DM-ed Darren with a casual qn: “How are you?”, I complimented his comment, then asked if he shares stories to build his brand. → Darren replied fast, with clear interest. Moved from cold to warm in <10 mins. He agreed to receive a free resource from me. 2. Value Delivery Stage (Mar 23–24) Goal: Build credibility with resources → I shared: Prompt list, Padlet board, and Loom audit videos. → Followed up on March 24. → Response from him: None. Analysis: Likely got busy or overwhelmed. Missed opportunity: Should’ve added a 1-liner to spark curiosity. 3. Re-engagement (Apr 1–5) Goal: Reopen the loop → Nudged on Apr 1 and 5. → He replied apologetically on Apr 1: “Sorry, I was busy. I hadn’t seen the video yet but would do it soon” Outcome: Still warm. 4. Inbound Conversion (May 12) He watched and viewed the free resources that I sent and he replied: “How can you help me with LinkedIn?” → I replied if he could complete a 30-second assessment (this is to understand his challenges and needs) → He confirmed: “Sure, thanks.” → Booked Zoom + confirmed email. What Worked: ↳Warm opening via mutual comment ↳Layered value: offering solutions and resources (showed that I could help him with processes I have) ↳ Soft, no-pressure Follow-ups ↳Stayed relevant without being salesy ↳Structured response to inbound interest What could improve: ↳Follow-up timing: A 24-hr check-in might’ve helped post-audit. ↳Stronger CTA: E.g. “Want a walkthrough of the audit?” Success Score from ChatGPT Analysis: 8.5/10 : Highly successful DM sequence. Warm start → Value delivered → Inbound query → Booked call ********* The 7-year-old Kumon kid in me is quietly celebrating this 85% score. But jokes aside, this is what real LinkedIn DMs look like. No hacks. No secret shortcuts. Just value, timing, and follow-up. If you're ready to grow your Linkedin brand with consistent content, outreach and engagement, DM me “roadmap.” Let’s have a chat.

I tested 3 types of DMs over 135 days: Here’s what actually got replies. The setup: ✅ 200 targeted connection requests per week ✅ Automation tool doing the heavy lifting ✅ 3 different message styles tested after they connected Once they accepted, ↳ Type 1: The Soft Approach → Spent 2-3 minutes scanning their profile → Complimented a recent post or highlighted something personal (like a new role ) Strategy: This one builds slowly. ↳ Type 2: The Direct Approach → Straight into the challenge they're facing → Some say “all good” → Some disappear → Some pour their heart out like it’s therapy Strategy: Great for qualifying leads fast. Not great if awkward silences make you sweat. ↳ Type 3: The Deep-Dive Approach → Short, sharp, direct → Sparks curiosity → Filters for real intent Strategy: Another good way to qualify connections. Downside? Gets ignored more than your third follow-up on Hinge. So what actually worked? All three messages. Yes, my ideal prospects responded to all 3 types. Not every time. But enough to show patterns. For the first 60–90 days, do A/B testing of the messages that could get high response rate with your niche client group. Track. Tweak. Notice who’s replying and why. Here’s the wild part: ☑️ Some convos turn into calls ☑️ Some turn into friendships ☑️ Some vanish into the void (And yes, I still follow up. Some reply days or even weeks later. Some still don’t. And that’s fine.) Because LinkedIn is a network. → If you’re only here to close, people can feel it. → If you’re here to connect and offer value, people reply. Which DM style do you prefer for your ideal clients? PS: Want a copy of the actual messages and system I use? DM me '135 days' and I will send you the framework.

“I’m confused” is often code for “I’m tired of doing this alone.” I spoke to a Sydney-based buyer’s agent recently. He was keen to grow his brand on LinkedIn. Had already started posting. Had read every word of my roadmap. But here’s what he told me: → I kind of know this… but putting it into implementation, it’s confusing. → As of now, it’s me or nobody. → Right now it is overwhelming. → Yeah, you can call me confused for now. He’s not alone. You’re not alone. So many people are in this space: eager to show up, but quietly unsure how to manage it all. And one of the most powerful things you can do? Take a break. Yes, log off LinkedIn. For a week. Maybe two. I know the urge: To scroll. To compare. To send a couple of connection requests. To feel like you’re behind again. But stepping away doesn’t mean failure. It means you’re human. It means you care. Let your nervous system breathe. Let the pressure soften. Let clarity come to you, not the other way around. And when you're ready to come back… Today’s CTA isn’t to DM me. It’s this: Take a break. Log off. Rest your mind. We’ll sort it out later.

“If they are so good, shouldn't buyers agent get paid after the results?” (a.k.a the worst investor's logic in existence) Mistake #1: Logging into Facebook after weeks of peaceful living. Mistake #2: Commented on a post from a property investment group. Saw a post from a well-meaning (but wildly misguided) newbie investor, asking: "If a buyer’s agent is confident in their projection, shouldn’t they be paid based on actual results, like 50% now and 50% after 12 months?" I think the intention was to learn how to find a trustworthy BA. But it came out more like: “Why should I pay professionals unless I feel warm and fuzzy in 12 months?” So I commented: “You go in for knee replacement. Tell the surgeon you’ll pay 50% now, and 50% in 5 years if the knee holds up. See how many top surgeons say yes.” *Boom* People lost it. “How dare you compare BAs to surgeons?” “Surgeons train for years you know!” Forget surgeons for a sec. Let’s play a game. Name one professional service, just one, where you can say: Do all the work now. Invest your time, skills, expertise. And I’ll pay you later, if I feel like it, depending on vibes and the weather. →Architects don’t say: I’ll design your house for free. Pay me once you’ve emotionally bonded with the floorplan. → Barbers don’t say: Come back in a month when your hair’s grown out a bit, then pay me if you still like the cut. →Lawyers don’t say: I’ll draft your contract, go to court, and defend your case. Just pay me if you win and feel good about it. But for some reason, when it comes to BAs? People think “I-will-pay-you-later” makes perfect sense. Well, the whole thread became an argument match. I became the spectator. My high cortisol has no time and energy for that. Some of them being supportive, some...well. Let’s be clear: ↳ Some BAs are brilliant. I've worked with some. They mean serious business. And they go to any extend for their clients. ↳ And like every other field, there are bad apples too. The mindset shouldn't be to restructure how professionals get paid. The approach is to do your due diligence and work with someone who you trust. The property market isn’t Amazon Prime. You don’t get results on a fixed timeline. Anyway. Lesson learned: "Gaya, don’t log into Facebook." If you want low-stakes delusion and backhanded opinions, just binge watch “Love Island.” What’s the wildest investor logic you’ve heard recently?