Melanie Shifferaw's Linkedin Analytics

I am a seasoned Brand and Marketing passionista who thrives on bringing brands to life in fast-paced, competitive markets (e.g. eBay, Google, YouTube) I've built and led diverse, high-performing teams with a passion for crafting captivating brand stories, building customer loyalty, and surpassing company goals, all while holding creative excellence as a top priority. With over 20 years of experience in brand building and digital marketing, I have a proven track record of creating and executing effective strategies that connect with customers and drive growth. I am also the founder of The Tomorrow School e.V., a non-profit organization that aims to improve the education environment for children in Ethiopia. Through this initiative, I leverage my skills and network to raise awareness, funds, and partnerships for this cause. Additionally, I have a strong background in international business, innovation management, and change management, having obtained a master's degree from Maastricht University, a Change Management certification, and a Yoga Teacher certification from Yoga Alliance. I am also CELTA certified by Cambridge, which enables me to teach English to adults. I am passionate about learning new skills, exploring new cultures, and making a positive impact in the world.