OLX Group

• Running a team of Performance Marketing Managers, covering Poland, Romania, Portugal, Bulgaria, Ukraine, Kazakhstan and Uzbekistan. 
• Responsible for ROI of 8-digit marketing budget. Has track record of exceeding ROI targets.

Head of Performance Marketing Europe

Head of Goods: 
• While holding this role grew revenue by 400% to >$1M/month traffic by 50% to >2M users/day. 
• Initiated a shift in monetization strategy from classifieds to e-commerce. Recognized with “Leading the Way” corporate award. 

Head of Growth:
• Responsible for traffic growth strategy in paid and owned media. Leading team of paid and owned media specialists. 
• Delivered goals focused on: 1) User base growth in strategic categories 2) Traffic gap to competitors 3) Key internal metrics.

Head of Goods and Growth

• Online Marketing for OLX. Mobile marketing lead for 3 brands - OLX, Otomoto, Otodom. 
• While holding this role OLX apps traffic grew by >100% and OLX apps were most often downloaded shopping apps in Poland. 
• Delivered goals of >50% mobile share in traffic for OLX, Otomoto, Otodom. 
• Initiated a cross-site users sharing system that is now 2nd biggest traffic source for Otomoto.pl and Otodom.pl. 
• Identified ad fraud in a global supplier which resulted in significant budget savings for the company.

Online and Mobile Marketing Manager

• Managed PPC marketing. 
• Oversaw traffic monetization via Google tools. Achieved +50% RPM growth.

SEM Specialist

Profesjonalne Pozycjonowanie

• Created and executed a B2B sales strategy. 
• Managed PPC campaigns and obtained Google Adwords Qualified Individual certification. 
• Regularly exceeded sales goals.

Key Account Manager

Ogicom Sp. z o.o.

• Hosting and SEO sale. 
• Deputy manager duties, employee training. 
• Regularly exceeded sales goals.

Taplio

Maciej Słoma's Linkedin Analytics

Maciej Słoma

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Taplio

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Maciej Słoma's Linkedin Analytics