Michelle Taite's Linkedin Analytics

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. In this role, she owns Mailchimp’s self-serve P&L and works to bridge performance with the creative and emotional pieces of the brand by connecting small and mid-market businesses and their marketers around the world with the tools to help them grow. Before joining Mailchimp, Michelle was the force behind Quickbook’s relaunch to make its mission of helping small businesses prosper front and center through innovative and integrated campaigns including “Backing You” featuring Danny DeVito and “Happy Business” with Ghostbusters’ Annie Potts and Cobra Kai’s Martin Kove. Under her leadership, Quickbooks experienced a radical transformation, shifting its perception from an accounting software to a suite of tools essential for business acceleration, growth and success, becoming the largest expert network in the world. Michelle’s love for marrying consumer insights and data with human connections and the customer experience stems from her nontraditional background in the Israeli Intelligence Force. Throughout her career, she’s built global brands through business model transformation, product innovation, market research, strategic integrated campaigns and breakthrough communication for brands including Unilever’s Dove Global Body Wash, AXE and Magnum Ice Cream. Prior to Unilever, Michelle handled product design for women’s shoes at New Balance. She’s been named one of Business Insider’s Most Innovative CMOs in 2023, Business Insider’s Rising Stars in Brand Marketing in 2020 and currently serves on the Association of National Advertisers Global CMO Growth Council. She is a board member at Filoli House and Gardens and an advisor to the London Design Museum Board. Michelle is a graduate of the Wharton School of Management and Kingston University London and currently resides in Palo Alto, California with her husband and two boys.