Intermountain Healthcare

Manages digital content creation and distribution across multiple channels, including:

- SEO
- Google Ads
- Email
- Content marketing
- Analytics

Digital Content Manager

• Created and implemented SEO strategy for public-facing blog based around customer needs, leading to a traffic increase of 371% in 2020 and 305% in 2019, compared to 56% increase in 2018 and 25% in 2017 before I joined the team
• Created processes to streamline multimedia content production and distribution across digital channels, leading to lowered costs and faster production timelines
• Collaborated with content, media, developer, and design teams to educate about SEO to improve search traffic and user experience across public-facing website
• Increased online reputation scores on Google, Healthgrades, and other review sites by 5% in 2018, 5% in 2019, and 2% in 2020 for clinics and physicians
• Improved conversions by 12% for facility and physician referrals from blog articles

Search Engine Optimization Strategist

• Created 100+ pages of content that all ranked on Page 1 of Google for their primary keywords within 1 month of launching
• Increased organic search traffic by 32% in 3 years for Salt Lake Valley clinic websites by implementing SEO best practices
• Redesigned content pages to improve mobile experience, leading to a 22% improvement in mobile conversions in 2 months
• Created and implemented Salt Lake Valley Women’s Specialists digital campaign, producing 613 leads for OB/GYN services over 18 months

Web Content Consultant

Decagon Digital

I consult local businesses on how to generate more revenue through search engine marketing strategies, including SEO, CRO, and content marketing.

SEO & Content Marketing Consultant

Chase Marketing Group

• Designed and executed search engine marketing campaigns for 4 clients that produced an additional $75,000 in revenue in 2015, compared to $20,000 increase in 2014
• Increased brand awareness for 4 clients 22% through earned media strategy in 2015, compared to 6% the previous year

Search Engine Optimization Analyst

Apply Knowledge Institute

Ecommerce coach

Fortune Learning Systems

Thrive Learning Institute

I am a search engine marketer with over a decade of experience. I've worked in ecommerce, local service businesses, and Utah's largest healthcare organization. 

Areas of expertise include:

• Search engine optimization (SEO)
• Content marketing
• Conversion rate optimization (CRO)
• Analytics
• WordPress
• Sitecore

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Marty Twelves

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