The Saudi Investment Bank

• Leading 2 squads including Design, Engineering, Quality engineers using Agile Framework.
• Managed the entire feature lifecycle, starting with planning and OKRs, to managing backlog and agile iterations.
• Teaching Agile development to the bank IT, Product, Design and Business teams.
• Led the UI/UX of the retail and travel application increasing customer acquisition by 30%.
• Performed user lab testing and user interviews, to synthesize insights and feedback building better products.
•Coordinated and led the SIT, UAT, Alpha and Beta testing of the Retail and Travel applications.
Planned and facilitated meetings to share marketing plans and explain future business goals.
• Efficiently managed Product Backlog for multiple squads, prioritizing Epics, User Stories, and Acceptance Criteria.
• Collaborated with InfoSec, Risk, Fraud, and Marketing teams to launch travel and retail apps

Product Consultant

Bank Alfalah Limited

• Lead 5 Product Managers for payment projects including BNPL, QR codes, B2B Digitization and Digital Lending.
• Led design and engineering teams launching the Alfa Business app earning 'Best Payments Application Award'.
• Developed and implemented product strategies to increase market share, profitability, and engagement.
• Increased revenue 300% by launching the Buy Now Pay Later, Digitizing B2B payments and Merchant lending.
• Launched the country's first Digital lending platform for SME tripling the department revenue.
• Digitizing merchant onboarding from offline to real time onboarding reducing operational cost by 30%.
• Conducted research on new products, services, and markets to identify opportunities for growth.
• Developed and implemented a comprehensive strategy for mobile product growth, including market research, competitive analysis, customer segmentation, and pricing optimization.

Senior Product Manager

Zong CMPak Ltd

• Led successful launch of PAYMAX Financial Services, driving revenue and market growth.
• Developed product roadmaps to guide the development of Ericson Wallet Platform and the Payment Gateway.
• Managed cross-functional teams including Engineering, Marketing, Design, IS, Risk and Fraud.
• Conducted market research and competitive analysis for existing and potential products.
• Integrated with NADRA Bill Payment Services, 1-Link for Inter bank transfers and Mobile top ups.
• Integrated with Insurance aggregators, Online ticketing aggregators, FX Trading and Mutual Funds.

Product Manager

Telenor Microfinance Bank Limited

• Led successful launch of Revamped Easypaisa app, reducing development and testing cost by 40%.
• Conducted market research and competitive analysis for existing and potential products.
• Managed cross-functional teams including design for UI/UX, Engineering, Marketing, and Sales.
• Launched Uber Wallet for Uber drivers working with the Uber Amsterdam team.
• Analyzed data such as customer feedback, usage metrics, A and B testing results to inform product decisions.
• Monitored industry trends and identified opportunities for innovation within the product portfolio.
• Assessed projects against budgets and timelines, keeping team and assignments on task.

i2c Inc.

• Successfully migrated 30 million users and launched COMERICA Bank instance, tripling revenue in the process.
• Led the API certification for America/Canada region for the launch of instance.
• Provided support to more than 100 clients processing payments using the C-Holder, C-Support and C-Admin
sites.
• Assisted multiple clients in launching Prepaid Cards, Debit cards and Credit Cards, ACH and Direct Deposits.
• Lead the client implementation of ReadyCredit, Bento, SMI, COMERICA Bank.

Associate Product Manager

Creative Web Solutions

As an accomplished Product Manager with over 8 years of experience, I specialize in shaping innovative solutions within the Digital Payments ecosystem. I bring a strong track record of delivering results through agile methodologies, data-driven insights, and a keen eye for UX/UI optimization. My leadership and project management skills have consistently enabled me to collaborate effectively with stakeholders and ensure regulatory compliance.

My passion lies in fueling growth, elevating customer experiences, and constructing persuasive business cases for successful product ventures. I'm committed to driving the success of digital payment products and continuously delivering impactful solutions

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