The Saudi Investment Bank

• Conducted in-depth user studies, market research, and competitor analysis to inform strategic decision-making and ensure alignment with user needs and industry benchmarks.
• Conducted comprehensive project blueprinting in collaboration with stakeholders to align development goals with organizational objectives.
• Led end-to-end design process by conceptualizing and implementing UX strategies, and guiding the design team in creating visually appealing UI elements.
• Authored comprehensive user stories for all epics within the Saib Travel Card application, providing a clear roadmap for development and ensuring user-centric features.
• Led and managed two development squads to successfully deliver a critical application within a tight 6-month timeframe.
• Implemented agile methodologies, optimizing team efficiency and collaboration, resulting in on-time project completion.
• Collaborated cross-functionally with InfoSec, Risk, Fraud, and Marketing teams to successfully launch travel and retail applications, ensuring alignment with security, risk mitigation, and marketing strategies.
• Currently spearheading MVP 2 development, leading dedicated squads for seamless integration of Marketplace functionalities and Notification features.
• Transformed user experience with digital onboarding, offering a unique one-travel card solution supporting 97 currencies and personalized credit limits, complemented by Re KYC for enhanced security and tailored customer offers.

Product Owner

Bank Alfalah Limited

• Headed the Cards and Payments Product team overseeing card and payments projects, encompassing BNPL, QR codes, B2B Digitization, and Digital Lending
• Guided design and engineering teams in the successful launch of the Alfa Business app, earning the prestigious 'Best Payments Application Award'.
• Developed and executed product strategies aimed at enhancing card and payments experiences, driving market share, profitability, and user engagement.
• Achieved a 300% revenue boost by introducing innovative features like Buy Now Pay Later, Digitizing B2B payments, and Merchant lending.
• Pioneered the country's inaugural Digital lending platform for SME, tripling the department's revenue and expanding card and payments offerings.
• Revolutionized merchant onboarding from offline to real-time, reducing operational costs by 30% and enhancing overall card and payments efficiency.
• Conducted thorough research on new products, services, and markets, identifying lucrative opportunities for card and payments growth.
• Successfully launched contactless payments in collaboration with Thales, leveraging Tokenization and Thales SDK to enhance security and streamline the payment experience.

Senior Product Manager - Cards and Payments

Zong CMPak Ltd

• Led successful launch of PAYMAX Financial Services, driving revenue and market growth.
• Developed product roadmaps to guide the development of Ericson Wallet Platform and the Payment Gateway.
• Managed cross-functional teams including Engineering, Marketing, Design, IS, Risk and Fraud.
• Conducted market research and competitive analysis for existing and potential products.
• Integrated with NADRA Bill Payment Services, 1-Link for Inter bank transfers and Mobile top ups.
• Integrated with Insurance aggregators, Online ticketing aggregators, FX Trading and Mutual Funds.

Product Manager

Telenor Microfinance Bank Limited

• Led successful launch of Revamped Easypaisa app, reducing development and testing cost by 40%.
• Conducted market research and competitive analysis for existing and potential products.
• Managed cross-functional teams including design for UI/UX, Engineering, Marketing, and Sales.
• Launched Uber Wallet for Uber drivers working with the Uber Amsterdam team.
• Analyzed data such as customer feedback, usage metrics, A and B testing results to inform product decisions.
• Monitored industry trends and identified opportunities for innovation within the product portfolio.
• Assessed projects against budgets and timelines, keeping team and assignments on task.

i2c Inc.

• Successfully migrated 30 million users and launched COMERICA Bank instance, tripling revenue in the process.
• Led the API certification for America/Canada region for the launch of instance.
• Provided support to more than 100 clients processing payments using the C-Holder, C-Support and C-Admin
sites.
• Assisted multiple clients in launching Prepaid Cards, Debit cards and Credit Cards, ACH and Direct Deposits.
• Lead the client implementation of ReadyCredit, Bento, SMI, COMERICA Bank.

Associate Product Manager

Creative Web Solutions

As an accomplished Product Manager with over 8 years of experience, I specialize in shaping innovative solutions within the Digital Payments ecosystem. I bring a strong track record of delivering results through agile methodologies, data-driven insights, and a keen eye for UX/UI optimization. My leadership and project management skills have consistently enabled me to collaborate effectively with stakeholders and ensure regulatory compliance.

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