PlanCare

• Collaborate with strategy, marketing, and sales teams to understand our existing client base, their buyer journeys, the value proposition driving sales, and new offerings focused on properly messaging to target prospects and existing clients.
• Structure & and execute data analysis to inform prioritization and planning, and summarize insights and implications in presentations to marketing leadership.
• Oversee and manage ongoing operational needs of the marketing team, including budgets/forecasting, monthly and quarterly reporting, campaign tracking, and ongoing measurement.
• Analyzed the latest trends and developments.
• Developed brands by using digital channels such as link-building and SEO optimization to increase traffic and discoverability of our brand activities.
• Monitored performance and created reports on usage trends through Google Analytics.
• Implemented successful marketing campaigns for the websites to grow our online
audience to support our events, data acquisition, and subscription revenues. • Maintained excellence in digital media and future technology market understanding.
• Experience in developing a structured way of working; competencies in planning and organization & and excellent attention to detail.
• Managed the continuous testing and analysis of campaigns.
• Strong client interpersonal skills, including working with clients in a consultative manner to determine the best solution for their needs.
• Established tracked key performance indicators (KPIs) for each digital marketing channel.
• Stayed current with industry trends, emerging technologies, and shifts in search engine algorithms.
• Offered guidance on developing and executing effective SEO, SEM, and social media strategies.
• Conducted regular team meetings to convey goals, strategies, and updates.

Head of Marketing & Operations

MedIQ: Smart Healthcare Services

• Developed and executed comprehensive digital marketing strategies encompassing SEO, SEM, and social media.
• Oversaw and coordinated the activities of the SEO, SEM, and social media teams to ensure alignment with overall marketing goals.
• Conducted market research to identify trends and opportunities in the digital landscape.
• Collaborated with the SEO manager to optimize website visibility and organic search rankings.
• Worked with the manager to plan and execute effective paid advertising campaigns.
• Managed the social media team to enhance brand presence and engagement on various platforms.
• Monitored and reported on the performance of SEO, SEM, and social media campaigns using relevant analytics tools.
• Collaborated with content creators to ensure cohesive and optimized content across digital channels.
• Set and monitor key performance indicators (KPIs) for each digital marketing channel.
• Stayed abreast of industry trends, emerging technologies, and changes in search engine algorithms.
• Provided guidance on the development and implementation of effective SEO, SEM, and social media strategies.
• Conducted regular team meetings to communicate goals, strategies, and updates.
• Fostered a collaborative and innovative environment within the digital marketing
team.
• Ensure that all digital marketing activities comply with relevant regulations and
industry standards.
•Collaboratedwith other departments, such as product development,to
align digital marketing efforts with overall business objectives.

Head Of Digital Marketing & Growth

Islamic International Medical Complex Hospital

• Leading project planning sessions
• Coordinating staff and internal resources
• Managing project progress and adapt work as required
• Ensuring projects meet deadlines
• Managing relationships with clients and stakeholders
• Designing and signing off on contracts
• Overseeing all incoming and outgoing project documentation
• Designing risk mitigation plan
• Conducting project review and creating detailed reports for executive staff
• Optimising and improving processes and the overall approach where necessary
• Securing growth opportunities and initiating new projects
• Managing diverse team

Project Manager, Home Healthcare

MARHAM - Find, Ask and Consult doctor

•	Build and lead a best in class Partnerships function for Marham that supports the long-term company vision and revenue goals.
•	With my team, build a plan and roadmap to develop successful partnerships with the leading organizations in Pakistan.
•	Collaborate with internal stakeholders, develop and lead the company's long-term partnership vision, designed to elevate Marham's status.
•	Work closely with internal stakeholders (product, marketing, sales, etc) to define and evolve Marham's product offering.
•	Lead a team of professionals.

Head of Business Partnerships

•	Contacting potential clients to establish rapport and arrange meetings.
•	Planning and overseeing new marketing initiatives.
•	Researching organizations and individuals to find new opportunities.
•	Increasing the value of current customers while attracting new ones.
•	Finding and developing new markets and improving sales.
•	Attending conferences, meetings, and industry events.
•	Developing quotes and proposals for clients.	
•	Developing goals for the development team and business growth and ensuring they are met.
•	Training personnel and helping team members develop their skills.

Business Development Manager

• Organizing & and scheduling visits to hospitals for physician meetings
• Follow up with potential leads in order to drive them to maturity.
• Maintain and grow relationships with existing clients.
• Identify and respond to client needs.
• Work proactively with clients to identify new revenue opportunities through future use of technology.
• Build relationships with senior/ key stakeholder contacts within clients' accounts.
• Engage in social media and on-ground marketing activities.
• Engage in R& D on various aspects bestowed by the company.
• Understand the wants, needs, and pain points of the target audience.
• Validate content ideas that drive traffic to the web and engagement on social media.
• Managed content calendar and did extensive keyword research.
• Create high-quality and luxurious social media content to go across media
platforms consistently using the campaign imagery provided.
• Create Instagram stories using imagery, copy, and apps.
• Developed and executed SEO strategies to improve website visibility and organic
search rankings.
• Conducted keyword research and analyses to optimize content for search engines.
• Monitored and reported on website performance using SEO tools and analytics.
• Collaborated with content creators to ensure best practices were integrated
into online content.
• Implemented on-page and off-page techniques to enhance website
authority

Sales Marketing Lead

iSoftec

•	Strategy, Vision and Leadership
•	Advise key members of senior management on financial planning, budgeting, cash flow, investment priorities, and policy matters.
•	Maintain continuous lines of communication, keeping the senior management informed of all critical issues.
•	Represent the organization externally, as necessary, particularly in banking negotiations.
•	Plan, coordinate, and execute the annual budget process.

Manager Business Operations

Lahore American School

•	Handling of accounts payable module which includes vendor’s ledger maintenance with consideration of their respective tax deduction rates and filing of vendor’s tax.
•	Supervision/ handling of cash management module for day to day cash receipts.
•	Preparation of bank reconciliation of more than 6 bank accounts of USD and PKR.
•	Co-ordination with auditors and providing them with all relevant information to assist them in completing the audit in a useful and timely manner.
•	Assisted in payroll module Implementation.
•	Preparation & Filing of Income Tax of Employees along with annual Tax Statement Forms.
•	Professional development fund queries.

Accounts Officer

With over 7 years of immersive experience in the dynamic realm of Marketing, specializing in Digital Marketing and Project Management, I am dedicated to crafting exceptional strategies that drive results.

Throughout my journey, I've had the privilege to collaborate with prestigious entities in Pakistan's digital landscape, including MARHAM, medIQ, and Riphah International University. My passion for innovation and my drive to excel have allowed me to contribute to their growth stories.

I thrive on challenges and firmly believe that every project is an opportunity to create something remarkable. From conceptualization to execution, I bring a meticulous approach that ensures success in the ever-evolving digital landscape.

Let's connect and explore how we can synergize our experiences for mutual growth and success. Feel free to reach out—I'm always excited to exchange ideas and insights!

#Marketing #DigitalMarketing #ProjectManagement #Innovation #Results

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