DigiSquad

Empowering New Product Success: Overseeing 1500+ New Product Launches in 2023, Yielding a Remarkable $7M+ in Annual Recurring Revenue!

Implemented SQL automation for campaign creation and reporting, streamlining manual processes. Enhanced efficiency and accuracy, ensuring timely insights and campaign creation. A pivotal role in leveraging technology for impactful marketing strategies.

Fueling Progress with Weekly KPI Reports, and Collaborating with PD Managers to Strategically Plan for Future Success.

Mastery in Bids, Budgets, and Optimization for Continuous and Exponential Growth.

Elevating Team Performance by Expertly Managing Tasks, Leveraging Data, and Enhancing the Impact of NPD low-performance ASINs to Achieve and Surpass Goals.

Marketplace Advertising Specialist

Managing advertising activities of multiple brands of Razor Group. Generated $10M+ in sales in 2022. As an advertising manager, establish project goals, monitor, approve and evaluate project’s status and impact.

Strategizing campaigns for new product growth and GEO expansion in all marketplaces. Analyzing and optimizing KPIs to get maximum ROI. 

Started learning and managing DSP campaigns under the supervision of senior

Worked on channel expansion campaigns creation i.e: Kaufland, Target, BOL

Used bulk operations for SP auto and manual campaigns creation

Managed Amazon PPC optimizations with 3P tool as well

New product growth lead: Managing team of 3 people

Marketing Manager - Amazon

As an Amazon advertising intern, I initiate new product launches & GEO expansion launches in most categories for 20+ Brands of Razor Group. 

Communicated with product launch & GEO expansion managers for making a smooth launch process across the brands.

Worked with external traffic team on google ads campaigns creation, landing pages, ad copies, attribution tags and tracking of all the initiatives.

Amazon PPC Advertising (Intern)

BS Core Ltd

Audited ad account, found poor budgeting, targeting and bidding
Developed keyword research and shortlisted longtail and mid tail keywords for new campaigns
Advised for creation of video and EBC content as it's super important for increasing conversion rates
Created video campaigns to increase sales as well as targeted relevant keywords in manual and SB campaigns, also used custom creatives in SB campaigns to improve CTR
Dropped almost 50% ACOS in a month

Amazon PPC Manager

Rapid Solutions Ltd

Profitable products researched, analyzed and sourced
Developed extensive keyword research
Optimized 15+ listings
Tracking of keywords ranking
Maintained daily, weekly and monthly reports

Amazon Account Manager

Amazon PPC - Marketplace Advertising Specialist - New Product Growth & GEO Expansion Strategist - Brands Growth Hacker 📈

🧑 Mustafa is an ambitious digital marketing executive, specialized in Amazon Advertising;
always been eager to learn & develop new strategies so he spread the marketing experience around the company. Built marketing strategies for 6 figure+ Amazon Brands and also lead the New products growth & GEO expansion PPC projects.  

Goal-oriented, meeting strict deadlines and being a team player. Skilled in Amazon Advertising Console, Revenue Growth by optimizing TACOS, Ads management with 3P tools (Skai), Bulk Campaigns Creation, Campaigns creation on other channels like Wayfair & Kaufland, Microsoft Office, Google Sheets. Besides it learning DSP, Facebook, TikTok, and google ads to excel in my career 🤝

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