👨🏻‍💻 Muhammed Aydogan

FRMWRK

FRMWRK is an e-commerce agency for webshops that are in a scale-up phase, ranging from 1 to 20 million annual revenue. 

Within the agency I'm responsible for:
- managing proposition and brand,
- overseeing messaging and positioning,
- directing marketing channels and activities, 
- organizing external events,
- streamlining business development processes. 

Key activities include:
- establishing a founders brand
- creating brand differentiation
- marketing ops with internal and external team

Key milestones achieved:
- launched the leading e-commerce podcast in our niche,
- formed an exclusive partnership with the top e-commerce event in Benelux,
- attained a position in the top 10 e-commerce agencies as listed in Emerce100

Senior Marketing Specialist

TRIBES Inspiring Workplaces

Tribes offers high-end workplace solutions to professionals and businesses across 20+ locations in 3 countries. With the two-member marketing team, we did not only ideate, create, maintain and monitor marketing efforts, our responsibilities also covered company marketing & sales processes. Amongst other activities, I 

• oversaw all digital assets for marketing & sales processes, such as CRM, CMS, marketing automation, social media,
• empowered the marketing & sales team to achieve company goals, by creating clear processes and tackling company needs with tangible digital tools,
• on-boarded a state-of-the-art marketing platform (Hubspot) and implemented its tools within company processes,
• maintained a consistent output of creative content to raise brand awareness and engagement in written, audio and video format, such as vlogs, podcasts and creative visuals,
• successfully planned, coordinated and filmed 2 documentaries about indigenous tribes in Africa.

Digital Marketing Specialist

I work with SMB founders and executives to elevate their B2B marketing efforts, using a simple idea: differentiation. 

Why? Because most B2B companies look the same. 

My marketing playbook is inspired by:
- Chris Walker's Demand Gen Live and Revenue Vitals
- Chris Do's youtube channel
- Gary Vaynerchuck's Jab, Jab, Jab, Right hook
- Seth Godin's many books
- Gladwell's David and Goliath (and some more)
- Eric Ries' Lean start up (and Lean analytics, by Croll)
and, most importantly,
- the many qualitative interactions I have had with business owners

FRMWRK is een ROI gedreven e-commerce bureau voor e-commerce doorgroeiers. Met de combinatie van ROI strategie, webshop ontwikkeling en online marketing, groeien we webshops van ±1 miljoen tot ±20 miljoen jaaromzet. 

Binnen FRMWRK hou ik me bezig met:

• FRMWRK's propositie en branding,
• het maken van de e-commerce podcast "Op weg naar 20 miljoen",
• beheer en optimalisatie van de website gehost op Webflow
• organiseren van events voor klanten en prospects
• showcasen van FRMWRK's expertise en klantresultaten
• storytelling middels unieke content
• beheren van alle marketingkanalen (e.g. SEO, SEA)
• vormgeven en optimaliseren van het marketing & sales proces
• markt- en klantonderzoek 

Hierin werk ik samen met ons Online Marketing team bestaande uit meerdere specialisten en schakel ik met externe partners.

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