Palm & Pine Skincare

FOUNDER // Building out a natural skincare ritual for the everyday athlete launching with 2 proprietary SPF products. Skincare designed specifically for lovers of the outdoors.

Vegan, TRULY ocean-friendly from product to packaging. No nasties, cruelty, or plastic. Protection without Pollution.

From idea to launch managing all aspects of the project from manufacturing sourcing, product development, and marketing.

Visit // www.palmpineskincare.com
Follow // @palmpineskincare

Media & Partnerships // For more information, please contact - hello@palmpineskincare.com

FOUNDER // Managing Director

Fresh Air Digital

Founder and director of full-service digital marketing agency, specialising in SEO, content marketing, PPC, website and app design and build. 

Key project - full digital rebrand for Luxury Ski Chalet holiday provide. Marketing strategy, personas, target refinement, content, website design/build, digital advertising, SEO strategy and implementation, social media consultation, blogging/website content. 

Consultation and services for the industries we love the most - Sport, Travel & Luxury.

Founder - Digital Marketing Consultancy

blue-infinity Linked by Isobar

Managing end-to-end digital projects - Website evolutions, maintenance, update of global b2b retail app
Client relationship management and development 
Analysis of client needs, establish brief, planning and definition of scope - manage deliveries against client requirements
Leading specialist project teams across the agency - UX, creative and development
SEM consultancy - Google AdWords, Analytics, SEO site audits and implementation for global brands.
Global social media management & content strategy for luxury watch brands

Digital Marketing Project Manager / SEM Consultant

Relevance Web Marketing

Providing Digital Marketing solutions for luxury brands. Specialising in SEO and Content driven Website and Social Media Optimisation.

Website optimisation for leading yacht charter companies. SEO research, strategy and implementation. Monthly reporting against KPI's.

Luxury copywriting/blogging for real estate and yacht industries.

Digital Account Executive

FMD Racing

Assisting with Marketing strategy and business development for International Downhill Mountain Bike race team. Building strategies for future Athlete support and development.

Assistant Manager

Diva Descent.

Groundbreaking not-for-profit project creating women’s specific Downhill and Enduro Mountain Bike races, Coaching Camps, holidays in the UK and France. Identified opportunity within female market and launched solo project. 

Created brand/identity - ongoing management of the brand. Created merchandise to develop the brand and create community following. 

Marketing communication - Targeted marketing/communication through defined, effective channels to maximise engagement with audience. 

Media relations - Responsible for producing press releases and developing strong media relations. Supported by British Cycling, Total Women’s Cycling, Women’s Cycling and Dirt Magazine. 

Sponsorship relationship development and management - Gained support from global brands Red Bull and Poc. 

Strategy - Adapting to changing needs and responses to offering. Changing strategy and responsive decision making to minimise financial loss and protect perception of the brand. 

Project management and leadership skills – Management of logistics team, coaches, competitors, spectators and stakeholders at events. Coordinating to ensure safety and efficiency. 

Stakeholder management – Identifying groups affected by the brand, honouring concerns, adhering to regulations of governing bodies; British Cycling and Forestry Commission.

Founder - Race/Event/Travel/PR management.

Aberdeen Journals

Created sales presentations to support advertising revenue generation. Develop and maintain standardised output and brand management across all titles. Data from market research software along with internal readership survey analysed. 

Market share analysis – compiled market share reports using Nielsen Media Research/Ad Dynamics, presenting to key managers highlighting progress and developments, opportunities and competitors. Performed key role in the revision and development of these reports to ensure fit for purpose.

Competitor analysis – Identified that original regional and national competitor analysis was insufficient and undertook revision of document, validation and updating of existing data, improving format and incorporating feedback from end users of document. Hailed as one of the finest pieces of output from the department. Continues to be updated with ease and benefits understood. This increased awareness and integration of the marketing function within the organisation.

Generate monthly reports using Neilsen Media Research (NMR) data to analyse advertising spend of key clients to identify revenue opportunities and assist advertising planning.

Marketing Executive

FOUNDER // Palm & Pine Skincare

FOUNDER // P A L M  &  P I N E  S K I N C A R E - Building sustainable skincare for the outdoor sports market, on a mission to be the leading sports skincare brand, revolutionising skin safety in sport worldwide while confronting plastic pollution from cosmetics, head on.

Visit - https://www.palmpineskincare.com
Follow - @palmpineskincare

Entrepreneur, digital marketing consultant and project manager. Areas of expertise include marketing and business strategy, brand development, Search Engine Marketing (SEO/SEA), Analytics, social media and social advertising. Google Analytics, AdWords and Hootsuite certified.

Successful delivery of end-to-end digital rebranding and content strategy, website redesign, B2B app management for global haircare brand, SEO/SEA, Analytics audit and implementation and social media management.

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