Mastercard

SVP, B2B Marketing

Dynamic Yield

Chief Operating Officer

Dynamic Yield builds Amazon-like personalization for retailers, financial institutions, travel sites, gaming sites and other B2C and B2C marketers.  

It's AI-powered personalization Personalization Anywhere™ platform delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.Dynamic Yield is used by more than 250 brands globally including industry leaders across retail, finance, travel and publishing. Headquartered in New York, the company has 200 employees across the globe

Chief Marketing Officer

Passageways

Passageways is one of the fastest growing technology companies out of Indiana. Founded in 2003 with a mission to inspire and enable teams to perform better, Passageway provides cloud-based collaboration software for Board of Directors,  Executive Leadership and Employees.  Passageways has 1000+ customers across all 6 continents and has operations in North America and Europe.

Member Board Of Directors

FoodtoEat.com

Advise the CEO of FoodToEat on growth initiatives across Sales & Marketing.

Advisor

Krux Digital, Inc.

Member of executive team, responsible for all aspects of centralized marketing function including global marketing, brand marketing, PR, product marketing and demand generation.  Hired and managed marketing team with specialists focused on events, demand gen, sales marketing. Managed 4 external agencies for website, social media, public relations and creative design. Managed marketing through key phase of company including Series B capital raise and new company positioning. 

●	Global marketing leader responsible for marketing initiatives across 5 countries. Launched the Krux brand in Australia, Singapore and Tokyo. 
●	Led the company’s brand and corporate positioning from publisher-side DMP to a ‘people data management’ platform for marketers, agencies and publishers.  Developed a brand new visual identify consistent with new positioning. 
●	Drove marketing that supported more than 250% increase in revenue and customers.
●	Developed sales collateral that supported 2 brand new customer segments – marketers and agencies.  
●	Established a demand generation function and increased inbound leads by more than 500%.
●	Managed PR globally; Identified & hired a global PR agency for non-US markets with a focus on 4 different countries. 
●	Established ‘Data Matters’ – an annual thought leadership event for clients and prospects, designed to be the leading conference for data-related issues in marketing.
●	Raised industry visibility by securing 3 critical awards & distinctions including CIO Review’s Top 100 companies, E-Content’s Trendsetting Product of 2014 and OnMediaTop 100.

Vice President Marketing

DataXu

Business head for 3 different product lines: Video, Brand Lift and Programmatic Direct.  Responsible for all aspects of business management including Go-To-Market and Sales Enablement.   Represented DataXu as the industry thought leader with speaking engagements.  

●	Successfully managed the most important product – Video – that represented the biggest growth opportunity and more than counted for more than 15% of DataXu’s revenue. 
●	Grew revenue by more than 200%, far outpacing the growth of the company. 
●	Launched Dataxu for Guaranteed Media – an industry leading Programmatic Direct solution, developed to extend Dataxu’s capabilities beyond bidded media.

General Manager, Brand & Video Advertising Solutions

Tremor Video

Product Marketing & Sales Marketing lead in the high growth online video advertising category. Launched & managed multiple video products and helped drive 70% YoY revenue growth, 2X the market rate. 

●	Managed a portfolio of products – right from market needs assessment, launch & ongoing market messaging – supporting a ~$100M business across North America.   High proficient in all products across the value chain including ad formats, types of targeting like demographic, contextual and behavioral targeting and in post-campaign research & analytics.
●	 Integrated the product offerings of 2 acquired companies and created a joint product portfolio including web, mobile & OTT video advertising products.
●	Manage all aspects of communication including product positioning & messaging, PR, launch & sales training.

Sr. Director, Product Marketing

Yahoo! Inc

Delivered business growth from $8M to $27M in two years. Grew from team member to Director.  

Delivered high impact advertising programs for top 200 brands using consumer promotions and online advertising solutions.  Doubled revenue in 3 years by expanding product offering & solution scalability. 

Built sales by expanding promotional products and managed a portfolio of 6 promotion products.  Developed product vision and product roadmap by analyzing data from customers, users, competitors & the industry. 

Developed promotional product messaging & value proposition including field collateral development, product evangelism and customer communication. Supported 100+ field sales representatives.

Managed end-to-end solution delivery: developing advertising campaigns, ideation and design, media planning, execution, reporting & analytics.   Led multiple internal teams & agency partners in delivery of advertising programs. Executed 50+ programs & campaigns for top 200 brands. 

Possess in-depth understanding of geographic, behavioral, rich media, video and search based advertising; Developed promotional packages with different types of media to target specific verticals.
Led strategic analysis, opportunity assessment and customer segmentation to sharpen focus, and develop solution packages for high growth verticals like Entertainment & CPG. Increased deal volume by 60%, deal size by 30%. 

Led Yahoo!'s relationship with 3rd party promotional agencies and vendors - managed joint product development, sales force co-ordination, joint pitch development, partner contracts & execution of joint financial goals.

Director, Product Marketing

Yahoo HotJobs

Developed &amp; managed the first ever recruitment media product portfolio offered by a job board.  Developed business to $9M annually - managed customer acquisition, revenue capture, product strategy, product development, implementation &amp; sales support. 

Developed a full suite of recruitment media products - first in the industry.  Developed offerings for recruitment based behavioral targeting, search-keyword, context based as well as general geo and demo targeting.

Managed multiple end-to-end product launches including scoping, prioritization, go-to-market implementation, sales training &amp; marketing support.

Delivered 3-year HotJobs business plan including market opportunity assessment, competitive analysis, product roadmap planning, revenue and profitability projections, operational strategy, and metrics to define and measure success.

Sr Product Marketing Manager

Yahoo!

Helped launch the in-market test of Yahoo!’s first premium multi-tiered service and programs bundle (Yahoo! Plus)

Managed competitive monitoring and analysis of the for-pay internet services arena and developed the performance reporting process for Yahoo!’s premium services and loyalty products.

Business Analyst

Accomplished hands-on marketing, planning and communications executive with 20+ year track record in media, adtech and SaaS companies.  Proven track record in building world-class teams and in orchestrating marketing strategies across multiple geographies that drive growth in fast-paced and complex markets. Effective communicator across all levels in the organization.

Specialties: Executive Management, Public Speaking, Positioning, Brand Strategy, Tech Marketing, Product Marketing, Marketing Communications, Content Marketing, Thought Leadership, Social Media, Public Relations, Analyst Relations, Marcomm, Research, Demand Generation, Sales Enablement and Budget Management.

Deep domain expertise in all aspects of the ad tech ecosystem including ad server, dsp, ssp, trading desks, dmp and more. 


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