Avex E-commerce

Strategic Account Director

Associate Director of Retention Marketing

Email Marketing Manager

Noticed

Creating and executing on email marketing and SMS strategies as well as guiding content including but not limited to content calendar management, reporting and analytics, optimizing email campaigns, triggered flows, segmentation, and A/B testing
• Effectively managing two members of the team along with an average of eight clients.
• Continuously collaborates with team to develop updated organization and processes. 
• Proactively get ahead of trends, holidays, and strategies for our clients
• Communicate with clients on a weekly basis through email and video meetings.

Retention Marketing Manager

Delivering effective and accurate email campaigns for various clients which include fashion, lifestyle, and wholesale brands. 
• Effectively balance different strategies for up to 12 clients at a given time.
• Continuously collaborates with the team to develop updated organization and processes. 
• Owns email creation and deployment process from asset collection, email copywriting, QA and execution 
• Content building, copywriting, and working directly in collaboration with graphic designers to meet clients' deliverable design needs
• Assist with strategy development and execution, content calendar management, reporting and analytics, optimizing email campaigns, triggered flows, segmentation, and A/B testing
• Communicate with clients on a weekly/monthly basis through email and video meetings.

Email Marketing Specialist

Spencer Gifts

• Create, manage and execute email calendar.

• Build html email creative. Collaborate with graphic designers and ecommerce category merchandisers to create email content 

• Develop and execute testing strategies to increase email revenue

• Monitor email results and identify opportunities for improvement

•Manage Ecommerce promotions and website content for Spirit Halloween and Spencer Gifts

Email and Promotions Supervisor

• Create search engine optimization based content in regards to title tags, meta descriptions, and page content.
• Perform keywords research for naming conventions and SEO optimization within both brand sites.
• Research and implement search engine optimization recommendations.
• Manages the user product review system and uses these reviews to inform buyers and other members of the writing team to create more complete and accurate product descriptions.
• Partner with marketing, merchandising and creative teams to help enhance and improve the Spencer's/Spirit Halloween overall online experience.
• Manages a UX/UI project by distributing information, running testing, and creating reports for the team of summaries to get bugs fixed.
• Assists in running the social media platforms for Spirit of Children charity within the company as well as a member of the committee.
• Assist in creating SEO optimized articles within the site.
• Assists with editorial copy within the company on subject lines, site banners, and headlines to promote companies brand.

Editorial Content and Product Review Analyst

• Create search engine optimization based content in regards to title tags, meta descriptions, and page content.
• Perform keywords research for naming conventions and SEO optimization within both brand sites.
• Research and implement search engine optimization recommendations.
• Manages the user product review system and uses these reviews to inform buyers and other members of the writing team to create more complete and accurate product descriptions.
• Partner with marketing, merchandising and creative teams to help enhance and improve the Spencer's/Spirit Halloween overall online experience.
• Manages a UX/UI project by distributing information, running testing, and creating reports for the team of summaries to get bugs fixed.
• Assists in running the social media platforms for Spirit of Children charity within the company as well as a member of the committee.
• Assist in creating SEO optimized articles within the site.
• Assists with editorial copy within the company on subject lines, site banners, and headlines to promote companies brand.
• Manages blog content.
• Creates long-form content for blog posts.
• Uses Dreamweaver to code marketing emails for both Spirit Halloween and Spencer Gifts.

Senior Copywriter

•Produce copy for Spirit Halloween and Spencer Gifts products
•Contacting vendors when necessary

Copywriting Intern

Regal Entertainment Group

•	Experience with interviewing, hiring, scheduling, coaching, counseling and terminating of a staff of 25 people.
•	Planning and promoting various marketing and promotional events
•	Interface effectively with customers, the public, and co-workers, and exhibit sensitivity to the feelings of others
•	Establish goals, budget time, and set priorities to achieve desired objectives
•	Effectively performed job while enrolled full time at Stockton University.

Associate Manager

Atlantic City Weekly

•	Create listings and photo galleries for website using Clickability.
•	Creating blog posts on Wordpress.
•	Writing articles for both print and webpages.

Internship

Experienced writer and email manager with a demonstrated history of working in the ecommerce and retail industry. Skilled in Search Engine Optimization (SEO), Microsoft Word, WordPress, HTML Emails, Dreamweaver, Klaviyo, and Journalism. Strong operations professional with a Master of Arts (M.A.) focused in Communications: Marketing and New Media from Southern New Hampshire University.

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