Collective Continuum

Senior Marketing Manager

Global Centre of Islamic Art

Leading and causing effective strategic direction and frameworks that are in-line with GCIA’s community and business SMART objectives. Causing empowered teamwork to deliver on goals and objectives with ease, accomplishment and integrity. Achieved milestones and outcomes including, but not limited to 5k Instagram followers, 2k email subscribers, 200-course sales, developed 50 partnerships with key institutions and influencers in 6 months.
● Stakeholder Management: Developed strategic marketing plans, direction and frameworks to engage over 50 key stakeholders (influencers, institutions and museums) critical to achieving business objectives
● Empathetic: Recruited, developed and caused effectiveness in colleagues through empathy, compassion, high-performing work culture
● Visionary: Created and communicated a powerful organisational vision that attracted talent, influencers and partners
● Systematic: Constructed, implemented, tracked performance and optimised all marketing funnel
operations
● Collaborative: Worked across all departments, specifically Courses, IT and Outreach to achieve overall
business and community goals
● Branding: Played an central role in creating a strong brand by contributing market-centric messaging, website design, editorial policy and drafting branding guidelines
● Creative problem-solving: Able to analyse complex problems from multiple angles at once to derive
multiple solutions and contingency plans
● Market Research: Developed, executed and analysed market research with clear segmentation comprising at least 6 specific areas from around the world
● Leadership: Managed and led a high-performing and agile global remote volunteer team, their workloads and their growth in a way that created ease, motivation and growth whilst fulfiling on deadlines with integrity

Key Achievements: Achieved phenomenal growth in social media and newsletter channels by setting clear direction, vision, structure, culture and frameworks that empower people.

Head of Marketing (Volunteer Role)

Euro Digital Systems

Marketing Manager - Built, manage and accountable for business-wide marketing strategy and operations. Maximising lead generation through Google Ads, social, mailshots, affiliate and referral schemes. Worked closely with Managing Director, Sales Director and Service Director to ensure high conversion and retention of customers.

● Content Marketing: Created and curated social media content that conformed to strict branding
guidelines which engaged and supported customers within our target market, meeting KPIs and targets
● Data Analysis: Managed social media analytics, deriving cleared insights, trends and suggestions that
opened up opportunity for optimisation
● Stakeholder Management: Successfully collaborated with brand partners (Canon, Xerox, Ricoh et al) on
marketing operations that significantly increased our brand awareness, lead generation and data analysis
● Budget Management: Managed and accountable for the performance and ROI of an allocated budget
● Competitive benchmarking: Had oversight on direct competitors and systematically implemented ways to sustain business competitivity
● Business Growth: During time of employment, monthly quality leads increased from 4 to 30 and growing

Key Achievements: Built effective tools, frameworks and templates that increased the team’s operational capacity and increased effective collaboration across departments and external partners. This created substantial ease for the team and effective front-end engagement, customer service and conversion.

Marketing Manager

The Open University

Playing a core role in showcasing the numerous stories, collaborations and traffice-driving activity across various social media channels and internal/external stakeholders to deliver effective front-end engagement, customer service and conversion.
● Content Development: Create and curate social media content that conformed to strict
branding-guidelines which engaged and supported students and non-students within our target market
and meeting team-wide KPIs and targets.
● Data Analysis: Managing social media analytics, deriving cleared insights, trends and suggestions that
opened opportunity for optimisation.
● Stakeholder Management: Collaborating with the wider marketing and production teams inside the
organisation and external counter-parts (i.e. BBC, agencies, celebrities and academics) that maximises
stakeholder satisfaction , high-performing engagement and conversion.
● Business Growth: Contributed promotion and selling of courses, creating new and returning revenue.

Social Media Marketing Manager

Momentpin

Successfully built a team of 3 consisting of various skills and disciplines, and developed sustainable growth of 3 SAAS brands: HalalConnections, NughairAcademy andTutorPin. Set criteria and objectives, managed and approved content across brands and digital channels that led to effective brand awareness and growth of customer base for target customer segments for all 3 brands. Managed and monitored performance of content production, social media, email marketing and SEO via weekly and monthly KPIs, weekly meetings, quarterly reviews.
● Strategy Planning: Conducted macro and micro strategic plans involving customer, competitive research and market trends, outputting long-term SMART business objectives that led to developing,
executing, and evaluating tactical and operational plans across 3 brands.
● People Management: Built a high-performing, agile marketing team via implementing a Digital Cultural Framework, 121s, group scrums, project management, mentoring and more.
● Marketing Operations: Comprehensively optimised customer journeys across various B2C/B2B consumer touchpoints incl websites, apps, Google search, social,, email campaigns and offline media.
● Creative Lead: Head of creative design on all content, including promotional assets, social media, leading to growth of over 3k across Instagram, TikTok, YouTube, Twitter and Facebook channels.
● Tactical Execution: Managed promotional marketing mix, including influencer, brand, social media, 121, affiliate/referral and advert-based marketing and more.
● Research Capability: Leading and conducting consumer research to develop effective modelling, using qualitative and quantitative methods , experimentation and creating compelling, effective personas.
● Compliance Management: Implemented legal guidelines, GDPR, in-house policies/crisis strategies, and protected the company’s legal standing, business ethics and public image multiple times.

Muslim Public Affairs Committee

Demonstrated sustainable growth of a small organisation by creating and delivering on a 5-year strategy
comprising various innovations and projects that have a specific B2B focus.

● Business Growth: Delivered sustainable growth of a small organisation by creating and implementing a
5-year strategy comprising innovations and projects spanning from branding and organisational
structure to implementing organisational culture and employee/volunteer development.
● Strategic Leadership: Initiated organisation-wide framework that motivated internal and external
stakeholders to grow around our priorities, delivered solutions across departments, disciplines and
functions with excellence and integrity.
● Product Development: Established specific products and services from quantitative and qualitative
research methods that were in-line with customer-oriented, value-creating strategies leading to a
dramatic increase in client-base and distinct competitive advantage on a regional and global scale.
● Stakeholder Management: Established over 50 alliances and partnerships with key B2B/B2C
stakeholders and influencers.
● Operational Optimisation: Achieved consistent growth of social media platforms,
community/stakeholder influence, intake of volunteers, income and sales via robust stakeholder
journeys, CRM and conversion in a framework for continuous improvement.
● Change Management: Restructured the entire workforce around marketing priorities via reports,
internal communications and change management.

Chief Executive Officer

MEND

 Market Trends: Monitored trends in Social Media tools, applications, channels, design, and strategy. 
 Account Management: Grew Facebook page from 5k to 20k and their Twitter from 1k to 6k in one year in a specific year by handling social media accounts for the client's brand and worked on execution, content, strategies for the same by focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, etc. 
 Campaign Management: Analyzed campaigns and translated qualitative data into recommendations and plans for revising the Social Media campaigns. 
 Brand Promotions: Handled promotion of the organization’s brand by developing and delivering engaging social media-driven conversations and supported relationships with target audiences worldwide, content within budget

Online and Social Media Manager

Direct Line Group

Providing quotes for motor insurance, persuasively creating businesses to reach sales targets and taking ownership for each individual customer experience. 

- Have consistently performed above average in all areas of sales
 
- Demonstrated initiative to collaborate and communicate across teams and departments, sharing best practices, knowledge and business changes on a day to day basis to effectively to achieve the best daily results possible 

- Gained excellent customer feedback consistently 

- Have moved up levels of responsibility of work

Sales Consultant

Strategic-thinking, analytical and creative multi-channel marketer with 10+ years hands-on experience formulating/implementing integrated, results-driven marketing campaigns and communication roadmaps to improve audience engagement and drive revenue growth within varied industry segments. 

Demonstrated expertise managing digital media platforms, overseeing marketing collaterals, and devising, driving, and delivering business-critical internal/external communication projects within budget and time constraints. Instrumental in coordinating branding, public relations and customer engagement marketing functions. Remarkable capability to develop/implement digital media programmes and execute change initiatives across existing digital media procedures for attaining optimal business outcomes. 

Excel at revamping/articulating narratives, defining key messaging, building/motivating cross-functional teams, and fostering and negotiating strategic partnerships within/outside the organisation.

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