Murray Dare's Linkedin Analytics

Enthusiastic about building and marketing campaigns that drive positive change. Believes that reducing the level of UPF (ultra-processed food) in our diets is a key component in improving our health, well-being and the environment. —--------- When environments are designed well, people and businesses will thrive. Our food environment is designed to prioritise profit rather than health - resulting in clear negative health outcomes in the UK, US and the west. Reduce my UPF argues that an increasingly ultra-processed diet is driving this negative shift and that it is something that needs to be tackled at individual, collective and policy levels to reverse it. I’ve seen this on a personal level, whereby a shift away from UPF has helped me to drop my weight, be more focused and less stressed without feeling like I am on a ‘diet’. Luckily - I also run a marketing agency - meaning we are in the great position to create our own campaigns that drive positive change, showcase the kind of work we can do and attract clients who are interested in utilising similar approaches for their own marketing. ——— 🍎 Founder of Reduce My UPF. An Ultra-Processed Food Campaign which advocates for major reductions in ultra-processed food in our diets. We speak about making better food choices and why the shift can help you reduce weight, improve concentration & Gut health. 🎯 Founder of B2Breakout. A marketing newsletter focused on helping businesses to rethink their marketing so they can achieve more from it. We also explore and explain all the learnings from marketing our Reduce My UPF campaign. 🌴 Director at Murray Dare Marketing - We help businesses to build and Execute purpose led marketing and sales campaigns. SME businesses thrive when purpose is central to their marketing. We help you to find that course and execute so you can focus on growth.