Global Edulink

Develop and execute organic social media marketing strategies for enhanced brand visibility and engagement.
Plan and implement content calendars for social media, including both organic and paid content.
Manage all paid campaigns for Facebook, Instagram, and Google Ads.
Ensure all tracking are perfectly working such as Pixel and Tags using integrations and API's with developers.
Evaluate and provide feedback on ad copy and captions, ensuring consistent brand messaging.
Create and execute effective email marketing strategies, including segmentation and automation.
Collaborate with designers on promotional projects and social media content.
Manage project timelines and delegate tasks for efficient workflow.
Lead and mentor a team of highly motivated individuals.
Devise seasonal and new product promotion strategies.
Optimize Hootsuite and LinkedIn Ads for social media management.
Craft compelling blog titles and email subjects.
Approve artwork and videos to maintain brand consistency.
Implement efficient processes and serve as a liaison between departments.
Collaborate with IT teams to optimize landing pages.
Assess content writers' performance in social media and blog management.
Manage social media accounts and conduct data analysis for optimization.

Lead-Digital Marketing

Planning of Organic Social Media Marketing Strategy 
Content Planning and Development for Social Media Organic & Paid
Assessing The Content Writers on Ads Copy and Captions
Email Marketing Strategy and Approval
Briefing Designers and Creative Head on Promotional Projects and Social Media Content
Content Calendar Strategy and Social Media Optimization Planning
Content Calendar Development and Implementation
Project Management and Task Delegation 
Team Leading for Organic Content Development 
Seasonal Promotion Planning & Strategy
Promotional Strategies
New Launches Strategy and Plans
Hootsuite Optimization
LinkedIn Ads Strategy
Blog Titles & Email Subjects
Artwork and Video Approvals
Process Planning for DM Department
Liaison Between DM Department and Other Departments
Landing Pages Optimization and Planning with IT Teams
Assessing Content Manager on Social Media Content and Blogs
Social Media Accounts Creation
Social Media Auditing & Data Analysis

Social Media Content Strategist 

Purewellness

Digital Marketing Strategist

Greysons Enterprise

Brand Strategy and Implementation
Brand Management 
Social Media Management 
Content Creation 
POS Materials 
Budgeting

Assistant Brand Manager Marketing

Medicare Cardiac & General Hospital

Marketing Calendar 
Assisting Marketing Manager in development of Marketing Calendar
Social Media Management
Blogs and Newsletter Content Development
POS Material Ideas 
Event Management

Marketing Executive

Pakistan Cosmetics Products

Negotiate with vendors to get the quality product at the best price
Assess quotations and negotiate with the vendors for promotional campaigns
Execute brand launches, mall and in-store activation for renowned international brands of perfumes (PUIG, Cartier,
INCC, Alizabeth Arden,Salvatore Ferragamo, Angelini etc)
Conduct monthly training of Retail staf and Brand ambassadors and brief them regarding the existing and upcoming
launches
Prepare Presentations of promotion idea, planning, training and execution.
Retail store Merchandising
Advising the Marketing manager for business plans
Marketing Calendar and Brand Management in Retail Outlets

Preparing Presentation for multiple International brands such as (Ferragamo, Paco Rabbane, Carolina Herrera, Nina
Ricci, Jean Paul Gaultier, Cartier, Mercedes-benz, Kenneth Cole, Benneton)
Managing BTL activities in top malls of Karachi designing visuals, managing sales on software
Visiting the market to analyze the brand performance
Social Media Management 
E-commerce management 
Planning and Recommendation for Promotional Strategies

With 5+ years of experience and a passion for staying on top of the latest industry trends and strategies, I'm committed to delivering results that exceed your expectations. Whether you're looking to build your brand's online presence from scratch or enhance your existing strategy, I'm here to help. Let's work together to take your digital marketing efforts to the next level!

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M Murtaza Azhar's Linkedin Analytics